Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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1
A Serial Entrepreneur's Failures Led to YouTube Success
25:13
25:13
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25:13
Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to b…
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How to Implement a Limited Drop Model Without Losing Money
39:52
39:52
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39:52
Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. Read more on Fluff and show notes here.By Shuang Esther Shan, Erika Geraertz, Shopify
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The Secret to Remaining Consistently Profitable
37:40
37:40
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37:40
Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show notes here.By Shuang Esther Shan, Shopify, Danny Buck
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A Group Chat Inspired a Multimillion-Dollar Brand
32:15
32:15
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32:15
"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community…
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1
Personal Branding Strategies Every Entrepreneur Needs
27:34
27:34
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27:34
Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content. Read more about Alexa Curtis and show notes here.By Shuang Esther Shan, Shopify, Alexa Curtis
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51
How a First-time Founder Overcame Launch Challenges
34:30
34:30
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34:30
David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.By Benjamin Gottlieb, Shopify
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Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae. To read more about Oceanfoam and show notes click here.By Zachary Quinn, Oceanfoam, Shopify, Shuang Esther Shan
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101
Getting Creative with Marketing a Lifestyle — Not the Product
32:29
32:29
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32:29
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketingBy Shuang Esther Shan, Shopify
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1
How to Start Optimizing Your Company’s Revenue Growth
32:50
32:50
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32:50
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here.By Shuang Esther Shan, Shizu Okusa, Shopify
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How De La Calle’s Rebrand Aims to Capture New Customers
28:41
28:41
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28:41
Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebrandingBy Shopify
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1
Iteration Is The Secret Ingredient for This Beverage Company
27:15
27:15
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27:15
Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iterationBy Shopify, Benjamin Gottlieb
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Marketing Strategies Proven to Drive Results
39:22
39:22
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39:22
Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.By Ami Colé, Shopify, Adam Levinter, Diarrha N'Diaye
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1
The Best Financial Advice From Our Guests
17:40
17:40
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17:40
In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.By Benjamin Gottlieb, Shopify
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A Guide to Creating Scalable Business Models
44:49
44:49
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44:49
Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale.By Razvan Romanescu, Adam Levinter, Shopify
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Making Connections in Business—Even if You Don’t Start With Any
30:27
30:27
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30:27
Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success. For more on Art of Tea and show notes click here.By Art of Tea, Steve Schwartz, Shuang Esther Shan, Shopify
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Strategies for Finding Product Market Fit
34:49
34:49
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34:49
Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others. For more on Bill Bachand and show notes click here.By Bill Bachand, Renu Therapy, Shuang Esther Shan, Shopify
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Key Networking Skills Every Entrepreneur Needs
39:09
39:09
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39:09
Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.By Etienne Ortega, Shuang Esther Shan, Shopify
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How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
34:09
34:09
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34:09
Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity. For more on Eastside Golf and show notes click here.By Benjamin Gottlieb, Olajuwon Ajanaku, Earl Cooper, Shopify
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How This Popular Gardening Blog Blossomed Into an Empire
30:16
30:16
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30:16
Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerceBy Shuang Esther Shan, Shopify
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Proven Ways to Improve Customer Retention and Boost Loyalty
32:57
32:57
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32:57
Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes click here.By Katherine Oyer, Shopify, Shuang Esther Shan
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Reach Customers, Spend Less With These Expert Tips
26:15
26:15
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26:15
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answer…
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How to Craft Your Pitch to Attract Big Investors
34:16
34:16
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34:16
Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch. For more on Made by Nacho and show notes click here.…
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This Founder’s Shower Idea Became a Viral Sensation
32:01
32:01
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32:01
Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok. To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-…
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The Product Launch Strategy That Earned Glamnetic Millions
30:22
30:22
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30:22
Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here.By Shuang Esther Shan, Ann McFarran, Shopify
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During the last few hours of opening day, the Cozey team reflects on how far they've come.By Benjamin Gottlieb, Shopify
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