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Getting Creative with Marketing a Lifestyle — Not the Product

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Manage episode 430292925 series 1402059
Content provided by Shopify. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alyse Borkin, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

  continue reading

603 episodes

Artwork
iconShare
 
Manage episode 430292925 series 1402059
Content provided by Shopify. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alyse Borkin, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

  continue reading

603 episodes

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