Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all …

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you'r…

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with e…

Noah has a conversation with Dr. Joy Skarka about her journey of overcoming pornography, as well as the stigma and shame that it came with. Joy is on staff at Authentic Intimacy, which provides a multitude of resources to help men, women, and couples overcome unwanted sexual behavior and find healing. She and Dr. Juli Slattery's new book Her Freedo…

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strate…

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content …

Noah has a conversation with Jalen Seawright on worship and justice. This conversation is meant to help you think critically and come closer to the heart of God for worship and the oppressed. It centers around applying biblical texts to modern day racial and economic injustices, and casts a vision for churches and Christians who believe in the whol…

Yo! This 5 MIN FLIP went way long. Just a heads up to brace yourself for 30 minutes and to think of this as more of a mini long-form episode.By Noah Filipiak

In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi rame…

By Noah Filipiak

In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, o…

By Noah Filipiak

Noah has a conversation with Drew Boa on the deep layers we need to address to overcome porn and unwanted sexual behavior. Within this, they discuss how trauma affects everyone, not just those with acute trauma experiences, and how this trauma leads us into our addictions and coping mechanisms. You can learn more and get great free resources at www…

In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue. Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop a…

By Noah Filipiak

Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ugc - literally everything if you do it right. So, in the next 48 minutes you'll learn: • The real impact of storytelling and practical advice • A framework to break down any content strategy • Tools …

In this episode, Alex and Brian discuss to frameworks to help you scale your biz. The first is the race-car framework which will help you dissect what it takes to build an efficient growth-engine that scales your brand. Then Brian breaks down a framework he uses to create 300+ pieces of content a month for 8-9 figure brands. As always, appreciate y…

So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME…

Noah interviews Dr. Carol Tanksley on her new book Sexpectations: Reframing Your Good and Not-So-Good Stories About God, Love, and Relationships. The conversation covers a broad spectrum of topics relating to sexuality for singles and married couples and how each of us are looking for sexual wholeness. Noah and Dr. Carol talk at length about when a…

By Noah Filipiak

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale. Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build …

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business. As always, appreciate you all listening, and don't forget to leave…

Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's unique and successful launch with famous Crossfit athlete - Danielle Brandon. While uncovering what make it unique, successful, and one of one. Lastly, they break down Magic Mind's 8-figure funnel. And how…

You have a vision for a million-dollar brand but then reality sets in... You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers. Well, take a breather... Because Oren John came on the episode and I grilled him for …

By Noah Filipiak

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger. And wonder what the difference between you and them is? Or how they became who they became? And if you think hard work is the sole answer - it's not. In this episode, Ben…

You may be in the tribe that tells you that Christianity and the Republican Party are one in the same. Or perhaps you are in the tribe that is a reaction to that approach, proclaiming that the policies of the Democrat Party are actually where Jesus would land. What if the Bible offers a very different approach to politics than the one most Christia…

By Noah Filipiak

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for …

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how…

Noah has a conversation with Michelle Sanchez on the divisions (and attacks) that exist within the Church around doctrines relating to human sexuality and LGBTQ+/Same Sex Attracted people. We hope that after listening you are equipped with some great tools and are drawn to be more humble and Jesus-like in the way you treat all people. Michelle T. S…

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The K…

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the …

By Noah Filipiak

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating …

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024. As…

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike. Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world o…

Ken Wytsma discusses his journey from being a high-achieving leader to one slowed down by chronic illness and how this has made him relook at his identity. Throughout this conversation, Ken shares a lot of wisdom gained from doing pastoral and justice work for decades, including how to go at a sustainable pace. Ken is a pastor, entrepreneur, and th…

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels. If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast. SPONSORED BY: Marketing Examined - Make sm…

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now. As always, appreciate you all lis…

By Noah Filipiak

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktail…

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're…

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spi…

Noah's Rant is a stand-alone episode of The Flip Side Podcast with Noah Filipiak. Subscribe to the podcast or this YouTube channel today.By Noah Filipiak

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use. As always, apprec…

Noah shares transparently about issues he's had with control, how that has led to depression, and how he has recently experienced a breakthrough. This episode is a sequel to the December 2nd "Five Minute Flip" on the same topic. Flip Side Notes: "How to Improve Psychological Flexibility" https://steverosephd.com/how-to-improve-psychological-flexibi…

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand. As always, appreciate you all listening, and don't forget to leave us a review a…

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch. -------------------- Follow Oren on Ever…

By Noah Filipiak