Everyone has creativity inside them, however, some find it easier to uncover than others. Even the most inspired can find themselves with a creative block when a deadline looms. Because, being creative, or having fresh ideas, on demand, day after day, is tough! Creativity: Uncovered explores how different people, across a range of industries, successfully unlock, unleash and inspire their creativity. Uncovering the secrets to idea generation, lateral thinking, inventiveness and design, this ...
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In this channel, our host Prince Kumar Singh keeps on sharing useful information, tools, case studies and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. We also interact with industry experts and learn the best practices that are implemented by them in different digital marketing specializations and sectors. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - ...
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Data-Driven Amazon Advertising: Optimizing Ad Spend for Maximum Impact with Elizabeth Greene
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We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who’s revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic gr…
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From hobby, to Etsy side hustle, to full-fledged business. That is the journey Elise Ross has travelled with her passion, cross stitch. Born from seeing a gap in the market, Elise set about bringing cross stitch into the 21st century by designing modern patterns, kits and guides for the “new generation of cross stitchers”. Tune into this episode of…
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Let it out: How to unlock your creativity
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Gregg Stewart was always a creative person, but it wasn’t until his father’s passing that he truly understood his passion; to help people live a more creative life. Now Gregg has written a guide on why and how people can embrace creativity in his new book "LET IT OUT: Unlocking Creativity to Access Authentic Expression." Tune into this episode of C…
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Mastering ROI Tracking in Multi-Touch Marketing Campaigns With Owen Garitty
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Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across …
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Why Do We Differentiate Between Art and Craft?
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In this episode of Creativity: Uncovered, we dive into the long-standing debate: What is the difference between art and craft? Abi Gatling examines why distinguishing between the two is not only unnecessary but can also be a form of gatekeeping that discourages creativity. We discuss: Traditional definitions of art and craft Societal perceptions Th…
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Can graffiti be deep and meaningful and beautiful? Or is it always a public nuisance? In this episode, I found out that not all graffiti is equal. I spoke with graffiti poet Leslie Reed about why she uses public spaces as her canvas, how she gets inspired and the public perception of her poetry. Tune into this episode to hear about: How moving coun…
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A near-death experience helped me reclaim my creativity
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A near-death experience completely transformed Willow’s relationship with creativity. It gave her permission to lean into her inner artist, started her on a journey to explore her musicality and led her to spend one month in seclusion in the woods. Tune in to hear about: Play and creativity as a child Her near-death experience and creative reawaken…
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Living on the B Side: Exploring the Positive Impact of Music
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For Birgit Livesey, music is more than just a pastime—it's a guiding force in her life. Though she doesn’t play music, she immerses herself in it, dissecting its nuances and using it to inform her decisions. Birgit is dedicated to sharing how music can positively impact people's lives. In this episode of Creativity: Uncovered, join us as we explore…
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Lean into the journey: My career transformation
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You never know where your creative journey will take you, but it pays to lean in. My guest, Ally Murphy, believed her creative career had ended at age 20 after facing numerous acting rejections. Low on confidence and craving change, Ally pivoted to become a flight attendant. Fourteen years later, a chance encounter reignited her passion for the cre…
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Carol MacConnell's artistic journey is reminiscent of the old Goldilocks’ tale. As a professional artist, Carol experimented with various styles before discovering the one that resonated perfectly with her. Now thriving as a large-scale abstract artist, Carol reveals how following her heart led her to the ideal medium. In this episode of Creativity…
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Unexpected Benefits of Podcasting: My Journey with Creativity: Uncovered
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Creativity: Uncovered is celebrating its first birthday! One year in, I reflect on and share the unexpected benefits of hosting the Creativity: Uncovered podcast. Discover how podcasting has re-energised my creativity, connected me with a global network, and inspired listeners to rediscover their creative passions. Tune into this episode to hear: H…
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From hostile work environments to burnout to boundary-ignoring clients, Rowena Preddy has experienced it all. In this episode of Creativity: Uncovered, branding specialist Rowena discusses how her relationship with creativity has been tested throughout her career, why achieving balance is b*llsh*t and how self-work and self-awareness was her saviou…
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How to Navigate the Ebbs and Flows of Creativity
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Creativity, by nature, is continually evolving. Your relationship with creativity, your goals and your desire for creativity changes throughout your life. In this episode of Creativity: Uncovered, singer/songwriter Naomi Crain shares how her relationship with music has changed throughout her life, and what her plans are for the future. Tune in to h…
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When things aren’t going so well in your life, it can be easy to fall into a funk and get down. It is less easy, however, to reframe your situation and take the positive out of it. In this episode of Creativity: Uncovered, Lauren Hackney shares her story of how at the lowest point in her life, her creativity saved her. In one year, Lauren lost her …
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How Do You Niche When You Love Everything Creative?
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When you run a business, especially as a creative, there is pressure to niche down. That is, you need to have a specific area, style or client base that you exclusively deal with. But how do you niche when you’re an all-rounder, or have many different interests? I asked Brand Strategist and Creative Coach, Hollie Arnett this question when she joine…
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Steps to Plan Social Media Campaign for Brands with Abigail Gatling
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Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
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In this episode of Creativity: Uncovered, I speak with my husband Michael Back about play, imagination and giving yourself permission to be creative. Michael was a really creative kid, but somewhere along the line he felt pressured to become more serious and focus on a “real job”. Next minute he found himself studying business, becoming a Financial…
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Navigating the Feedback Minefield: Staying Grounded in Your Creative Journey
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In this episode of Creativity: Uncovered, I delve into the often-overlooked aspect of creativity: handling feedback. I unpack the importance of being prepared for feedback throughout the creative process, so that you can be sustainable in your creativity. Tune in to hear about my personal experience with feedback and hear some practical advice on h…
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The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman
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Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerc…
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When Creativity Strikes in an Inconvenient Moment
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Lauren Spangler’s biggest creative boom came when she had LESS time than ever. But even though the timing was a little off, she was able to use this experience to redefine her relationship with her creative side. After facing creative burnout, Lauren pivoted her career from being a musician and artist to a desk job as strategist. It wasn’t until ye…
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How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer
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With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions. MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales c…
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With a career spanning 40+ years, Steve Griggs has certainly refined his creative process. As New York’s premier landscape designer, Steve flexes his creativity and imagination every day to deliver beautiful, functional and livable spaces for his clients. Steve joins me on Creativity: Uncovered to share more about his process and how he remains ins…
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First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman
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Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has…
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The art and science behind creating landing pages that convert with Peter Guirguis
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Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast. In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic c…
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How to Change Your Career to Better Serve Your Creative Self
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Why is it that when life gets tough, we turn to creativity? In this episode of Creativity: Uncovered, I am joined by Amber Byers, an attorney who re-found her love of writing after being made redundant. Now Amber is an award-winning author, editor and head judge of the Tadpole Press 100-Word Writing Contest. In this episode we talk about: Amber’s c…
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Rebecca Noel Ati is ambitious, curious and is determined to achieve her goals. In fact, she ticked off her goal to be a writer at age 14, when she wrote, illustrated and self-published her first book. In this episode of Creativity: Uncovered, Rebecca shares her story of balancing her personal and professional creativity, managing her own ambition, …
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Important Steps to Plan and Execute a Digital Marketing Project with Alexandra Devine
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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing tea…
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Planning a Succesfull E-Commerce Paid Campaign Strategy with Yaron Been
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Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed. In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding. With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling th…
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Have you ever heard of a “branded podcast”? Angela Hollowell did so well with her own podcast Honey & Hustle, she was approached to create a paid, branded podcast for Castos. In this episode I pick Angela’s brains about the differences between a personal podcast and a branded podcast, and her experiences of the two. Tune in to hear about: How she w…
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The 3 Types of Creativity; Which One Suits You?
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What if I told you that everyone has at least one type of creativity waiting to be unleashed within them? I know that you do, but perhaps you just haven’t realised it yet! In this episode I aim to help you discover and understand the untapped potential of your creativity by exploring three traditional types of creativity: exploratory, transformatio…
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Maps usually depict places, their physical features, cities, roads, topography… But, for my guest Sonja Bajic, her maps capture so much more. Her hand drawn maps immortalise your experience, feelings, perspective and memories of a place. And, for Sonja, it’s not just about places; everything can be a map. Tune into this episode with illustrator, ar…
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How to Use Anti-Marketing Technique to Sell More Online with Tiago Faria
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Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients…
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Being creative seems like such a fun, adventurous and freeing experience. And it is, until… it’s not. When you have to be creative on demand, you can experience burnout… So how can you tackle this and get your zest back? Mari Reisberg, is a therapist, performer, creativity and innovation coach, and host of the Sustaining Creativity Podcast. She use…
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Mission (Not)Impossible: Inspiring Creativity in Others
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Some people have so much creativity in them, it can’t help but come out in so many different ways. And often, these people also seem to have a calling to help others bring out their creative self. My guest, Karen DeLoach, is on a mission to teach and stir up the creativity in others for their happiness, and for their healing. Tune in to hear how to…
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B2B Content Marketing Strategy to Establish Industry Authority with Frank Husmann
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Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to sho…
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Using Enneagram to Find Your Creative Self
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If you think that you have creativity inside of you, but just don’t know how to tap into it, this episode of Creativity: Uncovered is for you. Samantha Mackay is a personal development and Enneagram focused on helping people tap into and express their true creative selves. As someone with a long journey of recovering from chronic illness, pain, anx…
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How to Squeeze More Enjoyment into Your Routine
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“I love doing that, but I just don’t have time for it’ How many times have you heard people say this? This saying is why the things we love doing, like being creative, can get pushed to the bottom of the to-do list, in favour of life-admin, chores or just general adulting. In this episode of Creativity: Uncovered, I share a life hack that will help…
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3 Steps to Writing Engaging Content for Boosting Brand Awareness with Stevie V Brown
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Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®! We dove deep into the art of crafting compelling content that truly elevates your brand awareness. In this insightful conversation, Stevie shared invaluable tips and strategies to make your…
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Recreational Maths is Fun (and Creative!)
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Creativity and maths have never been two words that I have put together… until now. In this episode of Creativity: Uncovered, I chatted with data scientist Noah Healy, who is a recreational mathematician in his spare time. He shared with me how maths is one of the most creative acts out there, how it helps us understand the world around us and how …
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Hearts Need Art - Creativity in Healthcare
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Imagine being in hospital for an extended period of time. Or, knowing that due to your condition, you may never leave hospital again. Sounds grim, right? But it doesn’t have to be. Enter: Richard Wilmore and Hearts Need Art. This not-for-profit organisation brings creatives into hospitals to share their craft with patients, caregivers and staff. Th…
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Who here has absentmindedly drawn or doodled while they are on the phone, in a meeting or elsewhere? If that was you, you are going to find today’s chat really interesting. Because all of that doodling was not in vain. In this episode, Ashton Rodenhiser, a professional doodler, joins me to discuss using drawing as a thinking and learning tool. Asht…
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Power of AI for Personalization in Digital Marketing with Rasmus Houlind
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Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.
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How to Boost Domain Authority of your Website? with Donnie Strompf
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In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his advent…
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Do you ever remember your dreams? Or, how about what you think about when you meditate? Paying attention to what you think about during a dream-like state could be the key to unlocking your creativity and pushing through your creative blocks. My guest this episode, Megan Mary, is a dreamworker who helps people recall and interpret the subconscious …
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Step By Step Guide to SEO Audit Checklist with Alan Silber
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AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he’s turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale …
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How can you get back into creativity after a long period without it? My guest this episode is Kimberly Lahodny, a performance artist and screenwriter, who has lived this experience a number of times. Moving states, motherhood, career changes, all have had an impact on her creativity and she found it a struggle to get back on track. Now she helps ot…
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Do you know the feeling when you realise that something you’ve been searching for has been right there in front of you all the time? For Erika Ng, this was the case with her creativity. Her introduction to me literally said “I wasn’t a creative person until…”, but in our chat during this episode we discovered that she has lived a creative life. She…
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Creating Step by Step Email Marketing Strategy with Damon Didier
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Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than Damon Didier, the distinguished Founder and CEO of Win at Ecommerce! Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US. By leveraging email marketing and automation a…
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In this episode, I speak about my Grandma’s buttons. For most people my packet of buttons would just be that: a packet of buttons. However, for me, this packet means so much more than that. These buttons were given to me by my Grandma over in Ireland, and are a source of inspiration for me, and have recently prompted me to think about the influence…
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Why is Earning Money From Creativity Bad?
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Should we put to bed the concept of the “starving artist”? I mean, why is making money from your craft seen as a bad thing? In this episode of Creativity: Uncovered, I discuss the double-edged sword of popularity with podcaster Alice-Rose Lucchetti. We chat about Taylor Swift, what it means to be a “sell-out” and the criticism and rules imposed on …
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