Best Acxiom Podcasts (2024)

1
Unlocking the Power of Data with Acxiom 36:01

18d ago36:01

36:01

On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers. Key Insights: P…

1
Unlocking Success: The Hidden Role of Human Judgment in Data-Driven Marketing 49:04

2h ago49:04

49:04

Are data-driven decisions overrated? On this special roundtable episode, we challenge the conventional wisdom that more data always leads to better outcomes. Our guests, Kevin McEvilly, Andrew Fox, and Mike Della Porta, discuss the pitfalls of relying solely on analytics and the importance of human insight in crafting successful marketing strategie…

1
Building a Digital Core for AI Success 44:14

1d ago44:14

44:14

On this episode, Andy Tay, Senior Managing Director, Cloud First Lead Accenture Cloud First, Accenture, discusses the critical role of digital transformation and AI readiness for businesses. He emphasizes the importance of establishing a strong digital core, which includes infrastructure, data strategies, and responsible AI practices, and he shares…

1
#62 - Healthcare’s Data-Driven Future 41:01

17d ago41:01

41:01

Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers. Thanks fo…

1
#61 - How Data and Analytics Drive a Changing Political Landscape 59:25

1M ago59:25

59:25

Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending l…

1
The Power of Human Intuition in the Innovation Process 48:26

1M ago48:26

48:26

On this episode, Ahmad Bahai, CTO of Texas Instruments, discusses the importance of innovation in the semiconductor industry and the challenges of meeting the increasing demands for faster, more efficient technology. He highlights the need for disruptive innovation to keep up with the exponential growth of data and the widening gap between hardware…

1
#60 - Applying the Golden Rule to Marketing 43:20

2M ago43:20

43:20

Acxiom’s Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech. Thanks for listening! Follow us on Twitter and I…

1
Balancing User Experience and Enterprise Requirements 45:44

2M ago45:44

45:44

On this episode, Tony Lambert, CTO of TechSmith, discusses how TechSmith stays at the forefront of innovation by listening to customer needs, conducting research, and staying informed about industry trends. Plus, he explains why TechSmith has invested in content creation roles and how, in the future, video AI may be able to diagram manual skills, t…

1
#59 - Data Science That Drives Business Outcomes 46:32

2M ago46:32

46:32

Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss! Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook…

1
The Challenges of Interoperability and Integration in the DoD 39:33

2M ago39:33

39:33

On this episode, Leslie Beavers, the acting Chief Information Officer for the Department of Defense, discusses the role and responsibilities of the Department of Defense (DoD) in defending the nation. The DoD is responsible for coordinating all IT efforts within the department, as well as warfighting command control and communications. With a budge…

1
#58 - Unlocking the Value of Data Clean Rooms 43:31

3M ago43:31

43:31

The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.…

1
How TIAA is Empowering Retirement with Technology 46:01

3M ago46:01

46:01

On this episode, Sastry Durvasula, the Chief Information and Client Services Officer at TIAA, discusses how TIAA uses technology, including AI, to improve the retirement experience for its customers. He also digs into the challenges of integrating new sources of data and the need for companies to reimagine their approach to technology and innovatio…

1
#57 - Making the Complicated Customer Connection Easy 27:12

3M ago27:12

27:12

Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.…

1
The Evolving Role of Technology in the Legal Industry 35:07

3M ago35:07

35:07

On this episode, Harpreet Suri, the CTO of K&L Gates, discusses the role of technology in the legal industry and how it is transforming the way law firms operate. She highlights the importance of ease of adoption and security when evaluating technology solutions for law firms, and she shares her insights on the future of the legal industry, includi…

1
#56 - Breaking Down Google’s U-Turn on Cookies 35:39

4M ago35:39

35:39

Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should w…

1
The Inventor of Siri Discusses The Power of AI 54:12

4M ago54:12

54:12

Babak Hodjat, CTO of AI at Cognizant, discusses the impact of advancements in AI and the factors that have enabled its rapid progress, including increased processing capacity, access to large amounts of data, and improved neural network architectures. Babak also highlights the importance of moving to the cloud and leveraging AI to make informed dec…

1
#55 - The Many Faces of Data 29:06

4M ago29:06

29:06

Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.By Acxiom

1
Solving Everyday Problems with Technology 40:54

4M ago40:54

40:54

On this episode, Prince Kohli, the CTO of Automation Anywhere, discusses the evolution of robotic process automation (RPA) and its impact on industries. He shares real-world examples of how RPA and AI have transformed processes and improved efficiency in various sectors, and he delves into the implementation of RPA and AI, data governance, and the …

1
The Challenges and Opportunities Surrounding AI 44:26

5M ago44:26

44:26

On this episode, Mark Butler, CISO for Trace3, discusses the impact of AI on various industries, the challenges of AI governance, and the adoption of cloud services. He also delves into the application of AI in different sectors and the implications of cloud migration for companies with legacy infrastructure. Key Takeaways: AI has the potential to …

1
#54 - Email in the Interconnected Ecosystem 32:51

5M ago32:51

32:51

The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s current business. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.…

1
The Value of Transparency, Innovation, and Customer Experience at Aflac 37:04

5M ago37:04

37:04

On this episode, Shelia Anderson, CIO of Aflac, delves into the use of technology to improve customer service, streamline processes, and enhance the overall experience for policyholders. The discussion also highlights the role of leadership in driving organizational change and the importance of transparency and education in decision-making. Plus, a…

1
#53 - Adapting at the Speed of Change 18:37

6M ago18:37

18:37

In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas. Thanks for listening! Follow us on Twitter and Instagram or find us on F…

1
#52 - Your Brand as Your Calling Card 21:32

6M ago21:32

21:32

Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to…

1
#51 - There Is No AI without Data 36:42

7M ago36:42

36:42

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action. LinkedIn Profil…

1
#50 - Diving into Composable CDPs 32:52

7M ago32:52

32:52

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers. LinkedIn profile: linkedin.com/in/zacharyvandoren Com…

1
What You Need To Know About FICO Beyond Your Credit Score 29:00

7M ago29:00

29:00

On this episode, Bill Waid, the Chief Product and Technology Officer of FICO, discusses the role of FICO and its products and services beyond the FICO score. He reveals how FICO applies artificial intelligence and machine learning in its decision-making processes. Plus, Bill explains how FICO's software division helps businesses operationalize anal…

1
Protecting Your Data in a Hybrid World: Lessons from Rubrik 44:43

8M ago44:43

44:43

In this conversation, Steve Stone, Head of Zero Labs at Rubrik, discusses the importance of data security and the challenges organizations face in managing and securing their data. He explains Rubrik's role as a data security company and how they provide backup, recovery, and analytics solutions to help organizations protect their data. Steve also …

1
#49 - Will Gardens Grow Their Walls Even Higher? 34:04

8M ago34:04

34:04

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing do…

1
Unleashing Engineering Creativity: GitHub's Blueprint for Security and Innovation 49:13

8M ago49:13

49:13

In this conversation, Mike Hanley, the Chief Security Officer and SVP of Engineering at GitHub, discusses the transformation in security practices and the shift towards a distributed and zero trust approach. He emphasizes the importance of collaboration between security and engineering teams to enable great security outcomes. Mike also shares insig…

1
Unlocking Efficiency: AI and Secure Software with GitLab's CISO 41:02

9M ago41:02

41:02

On this episode, Josh Lemos, the CISO at GitLab, discusses the role of GitLab in the software development lifecycle and how it helps companies build and ship secure software. He highlights the challenges in code reuse and security and emphasizes the importance of visibility and governance in software development. Josh also discusses the trust and e…

1
#48 - The Actual Impact of AI 46:16

9M ago46:16

46:16

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.…

1
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure 35:48

10M ago35:48

35:48

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. Thanks for listening! Follow us on Twitter and Instagram…

1
Finding The Solution To a Broken System 49:30

11M ago49:30

49:30

AIOps is becoming more and more important to enterprises, and that is only going to continue. On this episode, Jason Walker, the Chief Innovation Officer at Big Panda, discusses the role of AIOps in improving operations and problem resolution in enterprise applications. He explains how Big Panda uses data and AI to identify, alert, and solve proble…

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