Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time. Learn more at: adobe.com/experience-cloud.html
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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
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Welcome to the Enterprise Influencers Podcast where we explore the inner workings of large organizations and the people and technologies that help them get things done. We’re your hosts Patrick Falgoust and Giles Hamson. We’ve both worked as consultants and within the IT departments for some of the world’s largest organizations. We’ll be bringing you candid discussions with industry leaders that are helping to shape the future of enterprise technology and exploring what influences the decisi ...
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1
Finding the North Star for Your AI Strategy feat. CMO and eCommerce Leader Pauline Reader
51:01
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In this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, wher…
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266: Wheels of Fortune: 🚲 Team USA's Path to Tour de France Victory (Anne Hed of HED Cycling)
1:08:07
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Anne Hed is a lifetime resident of Minnesota. Her history as a business owner began back in the 1980’s, when she raced as a professional triathlete. She completed eight Ironman Triathlons in Hawaii, and met her late husband, Steve, through the sport. He became one of her first sponsors... This Episode is Sponsored By: Jon Ostenson, Founder of FranB…
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265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures
1:15:20
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Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …
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Financial Services Loyalty on a Global Scale feat. WillowTree's Kate Gallaher and Caitlin Watson
44:10
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In this episode of Room for Growth, Billie is joined by two WillowTree colleagues, Kate Gallaher (Partner & VP, Head of Financial Services) and Caitlin Watson (Partner, Marketing Services), as they delve into global loyalty in financial services. Focusing on credit card payment processors and retail banks, they explore the complexities of building …
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1
Discussing visions of how AI will impact the enterprise - Enterprise Influencers [S02E03]
50:32
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The technology focus for new innovation currently leans towards artificial intelligence in its various forms. Microsoft, Google, AWS and IBM all have their platforms; but how is the industry looking to take advantage of this capability to bring a further competitive edge to their businesses? Patrick (via CoPilot) found a great article with CEO's qu…
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Building Customer Loyalty Throughout the Journey feat. Brightline Trains CTO Kevin McAuliffe
57:08
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On the heels of Adobe Summit, we’re joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today. Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping i…
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264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗…
1:21:14
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Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…
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1
Building Your Personal Brand in the Age of AI with Lee Reed - Enterprise Influencers [S02E02]
51:04
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What do people say about you when you are not in the room? In this episode we are joined by Lee Reed, Global Product Manager and Technology Evangelist. Lee shares his thoughts on the importance of building a "personal brand" inside your organization with the aim of realizing your goals. Lee has a passion for communicating about technology and shari…
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Patrick and Giles Return for Season 2! - Enterprise Influencers [S02E01]
30:31
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Welcome listeners to Season 2 of the Enterprise Influencers Podcast. The long awaited and completely unannounced new season. In this episode Patrick and Giles catch up after a long and somewhat unexpected hiatus. What can we say, life got in the way, between intra-state moves and graduating seniors, we got busy. We're back and ready to tackle all o…
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263: Using Real Human Connections to Achieve Exceptional Success... Doug Brown of CEO Sales Strategies
1:59:52
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Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, In…
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1
Reducing Call Center Volume with Adobe Customer Journey Analytics feat. TELUS’s Mike Kellner
30:17
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We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, we’re connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providers’ recent …
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262: From Single Mom Flipping Burgers to a Powerhouse in Venture Capital | Olga Maslikhova of The J Curve
1:18:39
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Olga Maslikhova is the founder and host of The J Curve, the podcast about Latin America tech ecosystem builders. Olga is also a successful tech investor. She aims to share insights and stories from the region's most influential entrepreneurs, investors, and experts. She also leverages her network and knowledge as a member of a global community of w…
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261: Buying a Business at a Great Price! Over 30 Years of Biz Buying & Selling - Richard Parker of Diomo Corporation.
3:11:55
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Richard Parker is the founder of Diomo Corporation – The Business Buyer Resource Center and author of the How To Buy A Good Business At A Great Price series. Richard has purchased thirteen of his own businesses and has been an advisor and broker to small business buyers and sellers for over three decades. He has written and been featured in more th…
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260: From Rabbi School to Supply Chain Innovator. How Izzy Rosenzweig is Saving Customers Time & Money with Portless!
1:18:32
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Izzy Rosenzweig is the Founder and CEO of Portless, a company that fulfills e-commerce orders directly from China to their client’s customers' front doors, massively improving lead times, decreasing shipping costs, and lowering import tax fees. Born from a family that has a strong entrepreneurial spirit, Izzy discovered his passion for business at …
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1
Announcing New Braze Features and Other Highlights from Braze Forge 2023 feat. WillowTree’s Billie Loewen
21:36
21:36
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Fresh off her whirlwind experience at Forge 23, Braze’s annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: It’s an exciting time for marketing, and you’ll want to listen before deep-diving into strategy…
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259: How this Innovative Business is Unlocking Minds... 🤯 The Psychedelic Journey of Dylan Beynon & Mindbloom 🌻
2:01:25
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Dylan Beynon is the Founder and CEO of Mindbloom. Dylan grew up in a family that was torn apart by mental illness. He lost both his mother and sister to severe mental illnesses, addiction, and eventually overdose. For years he struggled to process the impact these losses had on him. It was not until 2009 that Dylan began the healing process when he…
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1
Enhancing the Sports Media Experience feat. WillowTree’s “2 Weeks To Better” Marketing Experts
37:39
37:39
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Digital sports media offers many immersive options for fans, whether they’re streaming pre-game analysis, attending games live at the stadium, or interacting with player content during their commute. But with all that noise, it can be challenging for sports media brands to break through, especially with so many gaps and roadblocks in the fan experi…
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Embracing Partnership: Lessons from 12 Years at WillowTree feat. Billy Fischer
19:26
19:26
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It’s a bittersweet 50th episode of Room For Growth as Billy Fischer announces his departure from the podcast and from WillowTree. In this, their last episode as co-hosts of Room For Growth, Billy and Billie discuss their top 5 reflections, their favorite projects, and other rewarding experiences they’ve shared working together over the past 12 year…
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Owning Your Brand Narrative feat. WillowTree's Adam Nemett
36:23
36:23
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The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree’s Design practice works with clients to leverage more than technology and data as growth drivers — they’re leveraging the bran…
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Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:-How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for usin…
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1
Navigating Adobe Experience Cloud feat. WillowTree’s Tony Ferreira
43:59
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Earning a competitive edge through customer experience is vital to building consumer trust and loyalty. But often this responsibility is shared across multiple departments with different motivations and communication styles. Another challenge many companies face is adapting to emerging trends in the MarTech landscape, including AI, personalization …
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1
2023 Digital Trends B2B High Tech In Focus
49:13
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Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.By Adobe Experience Cloud
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Unpacking the AI Implementation Landscape feat. Voicebot.ai CEO Bret Kinsella
49:03
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49:03
Preparing for the future of AI is a top priority for startups and Fortune 500 companies alike. Where’s the best place to start? When it comes to brand messaging in digital marketing, how will AI impact the ‘era of authenticity’? How will increasingly ubiquitous AI chatbots affect customer engagement as they become another competitor for attention a…
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258: From a Successful Exit to Closing a Company... & Biking His Way Back on Top | The Story of Mike Peregudov of Whizz
1:19:04
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Mike Peregudov is the CEO and Co-Founder of Whizz, an E-bike rental service company for delivery riders. Mike has had diverse work experience, holding several high-level positions in the past. Prior to Whizz, Mike was a General Partner at S16VC starting in 2020. And from 2014 to 2020, he founded and served as the CEO of Yandex Chef, which was later…
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The Secrets of Customer-Centric Branding feat. Saks OFF 5TH Chief Marketing and Analytics Officer Sara Griffin
31:41
31:41
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Fashion retail is notoriously competitive and constantly evolving, creating many unique challenges for marketers. With the largely forgotten in-store experience taking a backseat to its digital counterpart, how do we bridge that gap? Ultimately, in today’s climate, success comes down to effectively using technology to gain customer insight. For Sar…
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Personalization At Scale: Technology And Technology Services Industry Spotlight
29:19
29:19
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Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html…
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2023 Digital Trends—Financial Services in Focus
48:04
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Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.…
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Finance MarTech and AI Experimentation feat. M&T Bank's Chris O'Brien
46:10
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We’re back with Season 3 of Room For Growth, taking a deep dive into the financial services industry with Chris O’Brien from M&T Bank. With artificial intelligence proliferating in more and more industries, many financial marketers are in a test-and-learn phase to discover AI use cases with truly impactful business outcomes. In contrast, large bank…
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257: Using Science & Tech to Create a Sweet Solution (Ali Wing of Oobli)
1:23:23
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Ali Wing is the CEO of Oobli, a food-tech company that is aiming to introduce sweet proteins to everyone. Their mission is to make an impact on the world by introducing sweet proteins as a much healthier alternative. The sweet protein was derived from an Oubli plant found in West Africa and Southeast Asia, which inspired the name Oobli. There is a …
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2023 Digital Trends - Media and Entertainment in Focus
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This year, media and entertainment brands are giving customer retention top billing.Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.View the full report here htt…
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In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.Learn more: https://business.adobe.com/resources/digital-trends-report.htmlBy Adobe Experience Cloud
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256: Solving Sexual Health Issues thru Good Vibrations... Soum Rakshit of MysteryVibe
1:55:15
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Soumyadip Rakshit is the CEO and Co-Founder of MysteryVibe, which is an award-winning world leader in medical devices for sexual health. Soum created MysteryVibe to address one of the biggest personal challenges - keeping the ‘mystery’ in the bedroom, especially after major life events like childbirth, menopause, cancer treatment or surgery. To mak…
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255: The Future of Skin Care through AI with Estonian Founder - Anastasia Georgievskaya of Haut.AI
1:23:44
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Anastasia Georgievskaya is the CEO and co-founder of Haut.AI, an Estonian AI-powered skin analytics SaaS platform delivering uniquely personalized skincare recommendations and diagnostics for retail and skin wellness applications. Haut.AI is a leading European AI company delivering hyper-personalized skincare and beauty experiences. Backed by its b…
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Microsoft Copilot – Coming soon to an Enterprise near you! with John Moore (MVP) - Enterprise Influencers [S01E10]
52:30
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In recent weeks Microsoft have made a multitude of announcements related to their upcoming AI offerings collectively known as Microsoft Copilot, a suite of tools that will impact almost every area of Microsoft's Enterprise technology offerings. We catch up with Microsoft MVP, John Moore to discuss the rapidly evolving landscape of Enterprise Assist…
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254: How a Ukrainian Waiter in Dubai, Facing Overwhelming Challenges, Evolved to an eCommerce Titan (Anatoliy Labinskiy of GSM Growth Agency)
1:33:24
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Anatoliy Labinskiy is the Founder of GSM Growth Agency, an eCommerce growth agency that helps brands grow to 6–7 figures in revenue. He is a self-made entrepreneur, family man, eCommerce expert, and holder of 4-time Two Comma Club awards. His life story exemplifies how everything works against you when it comes to success. Starting as a waiter in a…
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As we bid farewell to our second season of Room For Growth, we can't help but feel overwhelmed with gratitude for our incredible listeners and supporters. Throughout Season Two, we had the privilege of hosting memorable guests, including Rand Fishkin (SEO and content marketing "legend"), Courtney Bradley from Delta, Simon Cassels from GoodRx, Micha…
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1
Personalization At Scale: Financial Services Industry Spotlight
25:50
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The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come.Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generat…
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Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight
28:26
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PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOMIt pays to personalize in the media, entertainment, and telecom industries.Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of persona…
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2023 DIGITAL TRENDS — RETAIL IN FOCUSThis year, retailers are making ultra-personalization a priority.Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.View the full report here https://business.adobe.com/resources/…
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Personalization at Scale: Retail Industry Spotlight
23:23
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In retail, it pays to personalize.Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.View the full report here https://business.adobe.com/resources/sd…
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What’s Ahead in EdTech Marketing feat. Pearson’s Michael Collins
40:03
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The COVID pandemic upended education as we know it. School closings affected 1.5 billion students globally, demand for virtual learning surged, and new concerns emerged around teacher shortages. Even as this week marks the “official” end of the COVID-19 global health emergency, no signs indicate that the education sector will return to its pre-pand…
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Building Loyalty Through Trust feat. SafeGuard Cyber’s George Kamide
50:08
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Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI…
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Unlocking Personalization’s Billion Dollar Potential feat. BillyxBillie
16:38
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What does an exceptional in-store shopping experience look like? What about a frictionless visit to your doctor’s office? Or your bank? One BCG study estimates that retail, health care, and financial services brands creating highly personalized moments for their consumers will drive 6–10% revenue growth or an $800 billion income shift for the 15% o…
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253: Surviving a Storm at Sea & Reflecting on Past Startups via Brett Martin of Kumospace (The Innovative Virtual Office Platform)
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Brett Martin is President & Co-Founder of Kumospace, the virtual office platform where teams show up, as well as Co-Founder & Managing Partner of Charge Ventures, a pre-seed-focused venture fund based in Brooklyn, NY. He also serves as an Adjunct Professor at Columbia Business School, where he teaches data analytics and technology strategy. This Ep…
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What Makes a Great Marketer in Today’s Top Firms? feat. BilliexBilly
20:02
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According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available. The technical expectations for today’s marketin…
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Building Delight into Growth Strategies feat. WillowTree’s Nate Wootten
32:59
32:59
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We’ve all had delightful digital experiences. They’re the surprising, novel moments we didn’t know we wanted but suddenly can’t live without. According to a recent Forrester report, delight drives business revenue: a one-point improvement in a company’s customer experience score can lead to an additional $175 million in revenue over three years, hi…
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Hyper-Personalization and AI Proliferation feat. SparkToro’s Rand Fishkin
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“Spicy auto-complete” with many great use cases. That’s Rand Fishkin’s hot take on generative AI technologies like ChatGPT. It’s a stance that might not surprise long-time followers of the Moz founder and Inbound.org co-founder (acquired by HubSpot), who’s an SEO and content marketing “legend,” according to WillowTree Director of SEO Kurt Peterson.…
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The Future of AI in the Enterprise with Alex Babin (Zero Systems) - Enterprise Influencers [S01E09]
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Will AI forever change the landscape of Enterprise collaboration and automation? Do the promises of productivity gains and process automation outweigh the risks to data privacy and reputation? Will AI ultimately replace knowledge workers or allow us to reach a higher plane, more focused on the things we're good at? Alex Babin, co-founder and CEO of…
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1
Adobe Summit Recap, Live from Las Vegas: AI, CDPs, and the Craps Table
13:45
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Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more. But first, we discuss the MarTech foundations a bran…
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252: This Military Spouse takes Training 💪... to a Virtual Level | Molly Rose Speed of Virtual Assistant Management
1:08:57
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Molly Rose Speed is the founder of The Virtual Assistant Academy, a certification for the best Virtual Support Staff in the country, and the owner of Virtual Assistant Management, a placement agency for entrepreneurs in need of top virtual assistant talent for organizations. Her expertise is in online business, systems, and outsourcing. Molly is a …
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