The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Adobe Summit Recap, Live from Las Vegas: AI, CDPs, and the Craps Table
Manage episode 359239048 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more.
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Hot topics discussed:
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- Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey Optimizer
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Keep the growth going:
- Read the episode transcription
- Learn about WillowTree’s Adobe Practice and AI Advisory Services
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- Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
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Manage episode 359239048 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more.
But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the world’s biggest brands unlock the power of the Adobe Experience Cloud.
Hot topics discussed:
- The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya
- Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey Optimizer
- Achieving truly niche, end-to-end personalization that drives deep ROI
Keep the growth going:
- Read the episode transcription
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- Connect with WillowTree on LinkedIn
57 episodes
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Similar to Room For Growth
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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