show episodes
 
If you are a coach, consultant, service provider, or thought leader who want to grow a business directly through becoming KNOWN for your expertise — through speaking, podcasting, media features, or content that positions you as an authority – this show is for you! The episodes we share will help you more easily convert clients and sales, become known as a thought leader and authority in your industry, and speak on more stages so that you can become the well-paid, in-demand expert.
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Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast (relaunching late summer 2024)! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
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show series
 
Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and because of that, I wanted to incorporate them into my upcoming launch. In this episode, we're going to dig into…
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"I'm getting booked to speak, but I'm not really sure if it's doing anything for my business..." -Said most business owners I've spoken with in the last few months. You, too? Let's go through the two primary reasons speaking might not be moving the needle in the way you'd hope for your business. What’s inside this episode: The benefit of speaking t…
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I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be costing you leads and sales when you're someone who has a lot of expertise and experience as a coach. What…
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Surprise! I'm on a mission to land a TEDx talk – and I'm just brazen enough to claim it before I've even started applying, much less gotten a yes *insert wild laughter here* In an effort to share my journey for my own accountability, but also in hopes of sharing some insight for others who may be looking to land their own TEDx talk, I'm creating a …
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If you're like most people I work with, you're a big hearted person who wants to deliver a lot of value for people. But... how much value is TOO much value if you want to make sales? Or is there such a thing? That's what we're diving into today! What’s inside this episode: Answering the question: are value and information the same thing? How experi…
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What do we want? Sales! When do we want 'em? Now! The key to not just making sales, but making more of them, and making them more quickly, is to put a lot of intention behind how you're attracting potential buyers. In this episode, I'll share a way you can make sales much more quickly through doing something that may seem otherwise counterintuitive…
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I believe that my audience are wildly intelligent, hugely capable people – and it's never sat well with me to make sales by reinforcing how something will continue to suck for them unless they buy something. There's a better way! What is that better way? Well... that's what we'll get into :) What's inside this episode: How pain points can be used t…
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You know you have so much expertise and experience to offer to someone – and you're still not quite making the sales you'd like to be making. What I've heard from a lot of people is that they've been told their messaging or marketing is "fluffy"... but what does that even mean?! And how do you actually fix it? The good news is... that's what we're …
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It doesn't matter what phase of business you're in, there is always going to come a time where your messaging stops being as effective as it used to be. The larger you grow, your messaging has to evolve and adapt to scale with you. And if you want to make sales faster, the quickest and most effective way of doing that is through having rock solid m…
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Welcome to my new podcast! This show is for experts - coaches, consultants, service providers, thought leaders - who want to grow a business directly through becoming KNOWN for that expertise — through speaking, podcasting, media features, or content that positions you as an authority. I can't wait to go on this journey together! What’s inside this…
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When you are a coach or DFY service provider working with smaller groups of people, it can be really tempting to move towards passive revenue generation opportunities. For the love, DON’T. The main problem with this advice? It’s being doled out by people who are motivated to sell you straight up LIES. Today we’re taking on three of the biggest offe…
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Today’s episode concludes a fascinating and FUN series of conversations with the women of Terzakis and Associates by bringing this mother/daughter duo together to speak candidly about what has made their micro-small business consulting firm work…and what hasn’t. They beautifully describe the intentional work it took to cultivate a productive symbio…
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Jessica Terzakis – the ‘Integrator’ half of the dynamic mother+daughter duo that run Terzakis and Associates – jumps into the conversation today about how she was able to shed her W2 mentality as a master-educated high-school teacher and fully embrace her new COO identity in all things entrepreneurship. Jessica details her beginnings as task-master…
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Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist. Essentially, she is a micro-small business champion, and someone you’ll have the pleasure of learning from, simply by listening to her think through her ideas. When I tell you this episode – …
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Making 5 figures each month as a service provider can feel extremely unattainable – but that doesn’t mean it can’t be done. In fact, there are many ways to bring in $20k (or more!) each month. The trick is being able to leverage your time as a solopreneur… This episode lays out three clear paths towards making consistent 5-figure months – getting y…
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Since starting this podcast, we have received hundreds of pitches. Out of those hundreds, we have only said yes to ONE pitch – because the rest have... fallen flat. In this episode, Adriane isn't holding back with the four primary reasons most pitches don't land – and at least one of these things you're probably doing because you think it's helping…
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Frequency. Resonance. Alignment. Manifestation. Visualization. Quantum Leaps?! Okay, so these terms might not be what jump out at you as the kind of things that millionaires value, but rest assured, they are very much discussed in 7-figure circles. Today’s episode brings together two very special occasions – Adriane’s Birthday AND the 100th episode…
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Mindset work and manifestation practices (like, actual scientifically-credible manifestation practices) are powerful tools when you have “become a millionaire” on your life’s vision board. Here’s where things can get a little messy, though. And that’s because… Doing hard work isn’t always going to get you the thing you want – especially if that thi…
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“Thanks for coming to my TED talk,” says every hopeful public speaker ever… But have you ever wondered what goes into appearing on an actual TED stage? The loss of both of his parents at a young age attached a sense of urgency to how Steve Corney views – and values – leaving a legacy behind for those that love us. The way in which he combined this …
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Speaking and communication (and possessing the presentation skills to do both effectively), make up both the original and final frontiers of brand growth. In part 1 of a two-part series, Adriane + Steve reunite to discuss how they pulled the rug out from under their up-until-recent collab plans, in lieu of some unexpected, yet compelling detours: a…
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It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!) Quick overview of what we cover: Why the lead time to convert c…
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So many people have recently been sharing with me that they've been stuck at a certain revenue level for months, if not years now. Revenue plateaus are extremely common, not just in the earlier stages of business, but all throughout their lifecycle. And I want to talk today about how you can break through your revenue plateau if this is something y…
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Welcome baaaack, Scaling Loungers! After a holiday hiatus, it feels so good to be back behind the mic and chatting to you again about all things business. Today we're easing back down the road with an update on what's happened since the last episode – and how I navigated some tricky times (like most service business owners – especially coaches – in…
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The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you’re a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I’d also add consultant to this list. We’re going to be covering the six ways you could scale your b…
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Signing high-ticket clients FAST - every service-based biz owner's dream, right? And, it is possible. There are, in fact, effective ways to speed up the buying process – even when closing high-ticket clients. But what no one is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line. Wh…
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Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask. An expert in authentic self-expression, Kari’s own journey into goal-setting and leadership coach…
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BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected. Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse…
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Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved. A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle…
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The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others? Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most peopl…
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When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not. Today we’re reviewing the mistakes you don’t even kn…
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One year ago, I started a podcast. (It’ll be FUN, they said!”) Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support. And...it worked! That being said -- I could have done…
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Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline? Well, today we have an episode that...at least intended to cover these marketing principles exclusively. Instead - we get into something even more valuable. Listen in as Adriane sets out to walk Steve through some of her su…
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If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undou…
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In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab. Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that ass…
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If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it. Quick overview of what we cover: The 4 components …
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Masterclass, webinar, challenge… 2-day, 3-day, 5-day… Live vs pre-recorded… Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think. You know what does? Actually delivering something of value AND respecting your audience’s time while doing it. Quick overview of what we …
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Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening. (One that I’m very much currently in the midst of, tbh.) So, why …
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Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program. Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer…
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Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level. In other words, to be truly sustainable, a business must be SELF-sus…
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Listen - there's a lot of nonsense happening in the online marketing space right now. And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets* Today we're back for Part 2 of our 'Make More Money + Sales with your Established…
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It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you). Even as sweetly as you may say it, your biz is not your baby. And all that helicopter mommin' you've got going on isn't good for either one of you. Today's epi…
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If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results. Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers (read: whether or not it actua…
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Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer. In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't w…
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If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU... Well. With love in our hearts, we say this: if your…
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One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone. The marke…
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Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you. Remember, ‘A Players’ don’t play for ‘B Leaders’ – this quickie episode is just the framework you need to start leveling up your leadership game. Quick overview of what we cover: How…
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We've made it to the final installment of the passive revenue series! This episode digs into what you need to understand about promoting passive revenue products so you can start the process of creating a promo plan. We'll dig into email marketing, paid ads, social media, evergreen content platforms, and partnerships so you can get an idea of what …
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If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data. Qu…
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What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance o…
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"Do passive income, they said... it'll be easy they said." Welp. As amazing as passive income CAN be, there is also a lot of stuff no one tells you before you get started. You go into the world of passive products bright eyed and bushy tailed thinking: this is IT, my ticket to cash! ...And it very rarely works out that way. So I've created the Pass…
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