Make More Money + Sales with Your Established Course or Coaching Program, Part 2 – with Steve Corney

The Visionary Files

Listen - there's a lot of nonsense happening in the online marketing space right now. And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*
Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney. We're getting into messaging that seeks to make your clients feel seen, heard, and understood and why that's such a HUGE game changer for elevating your business (and - ahem - making more sales).

Quick overview of what we cover:

• The biggest reason you're getting shot down when pitching your programs and courses
• The 6 stages of product-solution-product awareness
• Why 'how-to' educational content is causing you to fall short of the sales finish line with problem-unaware people
• How Diagnostic Education blows 'pain point' marketing away
• What to do about Super Fans who consume all your content and buy nothing
• How to market for what people want and then design curriculum for what they need (while staying in a manipulation-free zone)
• Why marketing to help people feel heard, seen, and understood is the Holy Grail of high conversion rates
• The social proof strategy that's WAY more effective than future pacing/inspiration-baiting
• Why 'more' of what's NOT working doesn't make it work...more

CHECK OUT STEVE + ADRIANE'S PROJECT:

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episode 76, Make More Money + Sales with your Established Course or Coaching, Part 1

RESOURCES:

• Click here to join Adriane’s $7 Marketing Strategy Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call with Soulpreneur to grow your business

CONNECT W/ STEVE:

• Instagram: @steve_corney
• LinkedIn: @thisisstevecorney

Chapters

1. Marketing and Sales Strategies in Business (00:00:00)

2. The Six Stages of Awareness (00:10:57)

3. Challenges of Marketing and Audience Growth (00:21:34)

4. Effective Marketing and Building Customer Relationships (00:33:58)

5. Halloween Costumes and Breaking Marketing (00:39:39)

6. Quality & Understanding in Marketing (00:43:35)

7. Marketing Transformation and Overcoming Distrust (00:48:21)

8. Balancing Information and Transformation in Webinars (00:56:16)