The Anti-Pain Point Marketing Tactic That Gets Your Audience to Buy

The In-Demand Expert

I believe that my audience are wildly intelligent, hugely capable people – and it's never sat well with me to make sales by reinforcing how something will continue to suck for them unless they buy something. There's a better way! What is that better way? Well... that's what we'll get into :)
What's inside this episode:

• How pain points can be used to create empathy and understanding, but agitating pain is not the move
• Why the opposite of pain point marketing, desire-based marketing (or future pacing) doesn't work as well as it used to
• The main framework I use with every client to help them articulate the value of their work
• What Conversion Frameworks and Transformation Gaps are and how they're used together
• How I use Transformation Gaps to illustrate why someone may not be where they want to be in their business

Let’s connect!

• Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
• Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
• Follow my biz networking company on Insta @visionariesonline

Resources to help you become The In Demand Expert

• Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!