Best Advertisingagencies Podcasts (2024)

1
How to Use Advisory Boards to Rapidly Grow Revenue 28:05

4d ago28:05

28:05

In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how …

1
Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing 26:37

5d ago26:37

26:37

How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring …

1
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing 23:00

26d ago23:00

23:00

On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marke…

1
Is Creating a Process Worth the Effort? 33:04

1M ago33:04

33:04

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, …

1
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies 28:15

1M ago28:15

28:15

Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's w…

1
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing 31:15

2M ago31:15

31:15

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…

1
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing 20:34

2M ago20:34

20:34

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…

1
Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing 27:52

2M ago27:52

27:52

Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…

1
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce 26:31

3M ago26:31

26:31

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…

1
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights 22:32

3M ago22:32

22:32

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…

1
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager 22:13

3M ago22:13

22:13

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…

1
Build Your Brand with Kate DiLeo 7:23

3M ago7:23

7:23

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta. Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sale…

1
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content 24:34

3M ago24:34

24:34

For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…

1
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global 23:10

4M ago23:10

23:10

What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…

1
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer 35:31

4M ago35:31

35:31

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …

1
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC 18:07

4M ago18:07

18:07

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…

1
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo 20:16

4M ago20:16

20:16

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…

1
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer 26:19

4M ago26:19

26:19

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …

1
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics 29:39

5M ago29:39

29:39

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top…

1
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media 22:02

5M ago22:02

22:02

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Com…

1
Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy 27:57

5M ago27:57

27:57

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-…

1
Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe 33:24

6M ago33:24

33:24

How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shi…

1
Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager 20:38

6M ago20:38

20:38

For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley,…

1
Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America 25:06

7M ago25:06

25:06

You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become …

1
Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director 24:36

7M ago24:36

24:36

Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment. In thi…

1
Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager 21:25

7M ago21:25

21:25

On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the op…

1
Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist 20:35

8M ago20:35

20:35

Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts wi…

1
Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands 23:47

8M ago23:47

23:47

What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International. Find out how he sees the big idea filtering through every brand a…

1
CRMs – Customer Relationships Matter 40:55

9M ago40:55

40:55

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer serv…

1
Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead 26:50

9M ago26:50

26:50

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear …

1
Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer 27:02

9M ago27:02

27:02

In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.…

1
Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness 25:49

10M ago25:49

25:49

How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog. On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eat…

1
Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative 18:38

10M ago18:38

18:38

How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn Automated Creative's Amy Wright and Dan Mos…

1
Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media 21:42

10M ago21:42

21:42

On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the possibilities for creative effectiven…

1
Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer 20:49

10M ago20:49

20:49

What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object. On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives …

1
Mastering Your Domains 40:00

10M ago40:00

40:00

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use var…

1
Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager 23:21

10M ago23:21

23:21

What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice. The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a safe environment for his Shiny…

1
Episode 225 / Zach Doty / AT&T / Director, Online Marketing 22:17

11M ago22:17

22:17

Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective. Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Fin…

1
86. From Cart to Conversion: Perfecting Payments with PaymentPutty 16:12

11M ago16:12

16:12

Today, we’re joined by Jim Carpenter, the Director of Marketing Technology and Co-Owner of MoJo Active, to discuss the revolutionary PaymentPutty. Dive into the world of ecommerce transactions and discover how PaymentPutty, in partnership with the BigCommerce platform, transforms how businesses handle gift cards, payments, and checkouts. Question a…

1
85. From Inbox to Impact: Mastering Email Marketing 17:10

11M ago17:10

17:10

In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world of email marketing. Discover how to make your emails stand out in an overcrowded inbox and foster meaningful connections with your audience. Questions about email marketing? Drop us a line at podcast@mojoactive.com.…

1
Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming 20:45

11M ago20:45

20:45

In this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience. Find out why gamers are an ideal target market thanks to their diversity and addressability, and hear top tips …

1
Episode 223 / Brian Costello / General Motors / Head of Performance Driven Marketing - Corporate Brands 18:20

11M ago18:20

18:20

Perfect is the enemy of good and, on the latest episode of the Shiny New Object Podcast, Brian Costello of General Motors explains how marketers can use this principle with generative AI to increase creative effectiveness. Brian's shiny new object is generative AI because it allows advertisers to work at scale, generating multiple iterations of the…

1
Episode 222 / Ed Couchman / Spotify / Head of Sales, UK & Northern Europe 20:32

11M ago20:32

20:32

When it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how much more impact marketers can have by reaching their audiences in this way. His Shiny New Object is Spotify's "Sonic Science…

1
Episode 221 / Tatyana Jones / Bausch + Lomb / Director, Consumer Marketing 26:01

11M ago26:01

26:01

Bausch + Lomb’s Director for Consumer Marketing, Tatyana Jones, is no stranger to the complexities of CPG marketing in today’s noisy landscape. That’s why her shiny new object is simplicity - in particular, doing the common, uncommonly well. Find out how to pare down your marketing strategy and boost creative effectiveness in the latest episode of …

1
How to Attract the Right Employees 45:09

11M ago45:09

45:09

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers. 00:0…

1
Episode 220 / Jen Tanner / Accenture / Marketing Director 20:16

12M ago20:16

20:16

The latest podcast episode features Jen Tanner, Marketing Director at Accenture, talking about why a solid marketing strategy brief can become a game changer for B2B marketers. Listen to Jen’s top tips, find out what new behaviour has changed the way she interacts with colleagues, and learn how to optimise the marketing strategy brief to back up ne…

1
Episode 219 / Jeric Griffin / Mars Petcare / Performance Marketing Manager 32:31

12M ago32:31

32:31

In the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare. Find out why extreme automation kills the quality of your marketing outputs, how to avoid this with human curation, and a key difference for creative …

1
Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager 18:55

12M ago18:55

18:55

What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking. Find out why PAGES can make anyone more creat…

1
Episode 217 / Kristin Sinclair / TÜV SÜD / Performance Marketing Manager 21:08

1y ago21:08

21:08

With a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers. On the latest episode of the Shiny New Object Podcast, TÜV SÜD's Performance Marketing Manager talks about h…

1
Episode 216 / Paul Wright / Uber Advertising / Head of Uber Advertising, UK and Ireland 17:40

1y ago17:40

17:40

How does Uber optimise the success of their adverts on the app? It's all about context and attention, as Paul Wright shares on the latest episode of the Shiny New Object Podcast. Advertising is too complex these days, while good brands get through to consumers by keeping it simple. Find out why Paul's shiny new object is context and attention - a b…

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Advertisingagencies Podcasts

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