Best Aec Marketing Best Practices Podcasts (2024)

1
How Senior Living Facilities Can Improve Design Collaboration for Faster Time to Market 33:31

26d ago33:31

33:31

Join us for an insightful episode as we explore the latest trends and challenges in senior living design, from balancing aesthetics with functionality to managing costs and integrating new technologies seamlessly. Our special guest, Nicole Bergquist, Senior Design Director at Sunrise Senior Living, shares how the company has leveraged Fohlio to ove…

1
Leading Design-Build Pursuits 49:53

1M ago49:53

49:53

The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher education procurement. The selection process, which often in…

1
Design Strategies for A3 Proposals 45:30

2M ago45:30

45:30

We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in popularity and quickly became a hot design challenge…

1
Marketing Trends that Establish Authenticity 56:31

2M ago56:31

56:31

Building a brand that authentically reflects the values, expertise, and people in your firm is job #1 for a professional services marketer. Episode 58 of The Shortlist welcomes back Marketing Strategist, Grace Takehara, and Digital Marketing Strategist, Kyle Davis, to discuss some of the trends they're seeing and how (or how not) they provide oppor…

1
Making of "The Wildcards" 1:03:20

3M ago1:03:20

1:03:20

Most AEC marketers' plates are filled with essential initiatives; developing responses to RFPs and RFQs or creating promotional content for websites, social media, and databases. While those projects are critical to keeping business humming, every once in a while we get the chance to work on a big, collaborative, creative project. It's those rare m…

1
Brand and Client Perception Surveys 1:00:22

3M ago1:00:22

1:00:22

"How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and delive…

1
Focusing on Team Strengths 50:11

4M ago50:11

50:11

From astrology to the Myers-Briggs Type Indicator (MBTI), personality theories offer introspection and insights to deepen our understanding of others. We all recognize that marketing is a collaborative effort, encompassing strategic planning to interview coaching. The beauty of being part of a team lies in having a diverse array of perspectives, ex…

1
What Marketers Want Leadership to Know 46:50

4M ago46:50

46:50

Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adju…

1
Efficiencies in Proposal Development 47:53

4M ago47:53

47:53

We've all been there; wishing we had an extra 48 hours to hone a proposal's case studies, graphics, and messaging from "great" to "exceptional." But there are ways to tighten up your existing proposal process to give your team as much time as possible to craft impactful content. That often means beginning before the RFP hits the streets, knowing wh…

1
Overcoming the Fear of Public Speaking 44:24

5M ago44:24

44:24

No matter your position or professional experience, almost all of us struggle with some level of fear and anxiety around public speaking. And from internal meetings, to shortlist interviews, to conference presentations, the AEC industry is full of opportunities (and demands!) to address a group or lead a discussion. How can you break through the ne…

1
Client Care, Gifts, and Swag: Hot or Not 51:17

5M ago51:17

51:17

It's never too early to start scheming your next client care gift. In Episode 51, Middle of Six marketing and creative strategists, Grace Takehara and Lauren Jane Peterson, share their best practices for executing a thoughtful client care gift campaign, common hurdles, and tips for choosing a gift that resonates. Through insightful anecdotes and in…

1
What Marketing and BD Need from Each Other 51:00

6M ago51:00

51:00

In the AEC industry, Marketing and Business Development activities are tightly linked. Since marketing plans implement the business and sales goals of the company, a successful execution of strategy demands that marketing and "BD" are in alignment and constantly communicating. In Episode 50 of The Shortlist, Middle of Six Principals Wendy Simmons, …

1
Revisiting Social Media 45:58

6M ago45:58

45:58

We've talked about social media before, but since it's an ever-evolving communication tool we're revisiting the topic with a focus on the nitty gritty of managing your firm's social presence. To start, what do you look for in assessing your firm's current approach and what are current best practices for honing your future strategy? Understanding wh…

1
Time Management Tricks 51:39

7M ago51:39

51:39

The subject of time comes up in virtually every AEC marketing conversation: Time until the deadline, time needed for internal meetings, finding time for special initiatives and non-proposal marketing priorities, and so on. The effect of not having 'enough' time is a significant contributor to the stress and burn-out many AEC marketers may experienc…

1
Mastering the Art of Retail Design: Navigating Trends, Trials, and Triumphs with Tiffany & Co.'s Program Manager for Global Store Planning, Christina Wang 37:57

7M ago37:57

37:57

The Fohlio team, along with Tiffany & Co.'s Christina Wang, discussed trends, trials, and triumphs in retail design, focusing on the shift from transactional to experiential brick and mortar stores, engagement-driven concepts, storytelling through designs, omnichannel upgrades, and digital integrations. Also discussed are the challenges faced in ma…

1
How to Get the Most Out of a Conference 49:02

7M ago49:02

49:02

Conference participation is an excellent way to immerse yourself in an industry, gain exposure for your firm, and build relationships with clients and colleagues. Engaging in conferences is also a significant investment of time and resources; having a thoughtful plan to maximize your return on investment is key. Whether you are new to navigating co…

1
The Road Ahead for AEC Marketing Strategies 3:24

8M ago3:24

3:24

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to …

1
149: The Most Popular Episode of 2023 20:16

8M ago20:16

20:16

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your m…

1
148: The Vital Role of Mentorship for AEC Marketers 32:36

8M ago32:36

32:36

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things men…

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147: How this CEO is Modernizing AEC Marketing 44:14

8M ago44:14

44:14

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? …

1
146: Performance Goal Examples for AEC Marketing Departments 26:38

9M ago26:38

26:38

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of g…

1
A Thanksgiving Pause: Gratitude & Greetings 1:23

9M ago1:23

1:23

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy…

1
145: How to Build Your Marketing Budget 24:14

9M ago24:14

24:14

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This e…

1
144: The Elements of a Great Marketing Plan 25:19

9M ago25:19

25:19

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't j…

1
143: The Elements of a Great Business Development Plan 25:06

10M ago25:06

25:06

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marke…

1
Night of the Living Deadline 31:59

10M ago31:59

31:59

Amy, an overworked marketing coordinator for Outlaw Construction, has a major design-build proposal due by 5:00 pm. And, as every AEC marketer knows, when it comes down to an important deadline—anything that can go wrong, will go wrong. Can Amy and her hastily assembled, ragtag crew of colleagues get the proposal submitted on time? Find out on Nigh…

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142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals 11:36

10M ago11:36

11:36

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating…

1
141: Stand Out in an AI World with Client-Focused Case Studies 36:12

10M ago36:12

36:12

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked th…

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140: Mastering Social Media: How to Plan a Three-Month Content Calendar 28:28

10M ago28:28

28:28

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to …

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139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers 36:34

11M ago36:34

36:34

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigat…

1
138: AEC Marketing Metrics Tips 26:10

11M ago26:10

26:10

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualiz…

1
137: How to Develop Your AEC Content Creation Process 30:33

11M ago30:33

30:33

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn…

1
136: Five Tips to Drive Content Marketing Success 17:18

11M ago17:18

17:18

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll shar…

1
135: Is Your AEC Firm Ready for Content Marketing? 20:31

11M ago20:31

20:31

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a con…

1
134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing 15:20

12M ago15:20

15:20

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insi…

1
133: A Fresh Look at Different AEC Marketing Strategies 20:22

12M ago20:22

20:22

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank yo…

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132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM 24:55

1y ago24:55

24:55

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unve…

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131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay 30:14

1y ago30:14

30:14

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️ Discover actionable insights t…

1
130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset 50:28

1y ago50:28

50:28

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal? Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows …

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129: [Branded] Managing Marketing Content with Ease 17:28

1y ago17:28

17:28

What if you could master your marketing content management? Throughout this [Branded] mini-series, I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is …

1
Building (and Supporting) a Marketing Team 39:06

1y ago39:06

39:06

It's often said that managing people is the most challenging aspect of running a business. While there is some truth to that, the statement implies that "the people" are the issue—when in reality, it's often rushed processes, being unintentional or unspecific about roles and responsibilities, and failing to provide clear feedback or effective coach…

1
128: Demystifying Annual AEC Business Planning 47:44

1y ago47:44

47:44

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it…

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127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm 16:14

1y ago16:14

16:14

Ever wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating everg…

1
126: Savvy Social Media Strategies for AEC Firms 43:56

1y ago43:56

43:56

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈 Katie's strategic approa…

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125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm 18:34

1y ago18:34

18:34

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset. In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your onlin…

1
How to Plan an Effective Marketing Retreat 37:04

1y ago37:04

37:04

Marketing teams—heck, all teams—benefit from having dedicated time to reconnect, recharge, and recommit. AEC professionals often feel like they are waist deep in procurement work, so a well-timed and well planned retreat can provide the space needed to refocus and think critically about the myriad other tasks on their plates. Clearly, we're big pro…

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124: Actionable SEO Strategies for AEC Marketing Pros 39:55

1y ago39:55

39:55

🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥 🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉 💡 Learn the essentials of SEO and why it's crucial for AEC firms to optimize thei…

1
123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms? 16:50

1y ago16:50

16:50

Introducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset. [Branded] Episode 1 - What is an Online Brand and Why…

1
122: Unleashing the Power of Streamlining and Automation for AEC Proposals 33:35

1y ago33:35

33:35

In this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and h…

1
How to Change-Proof Your Marketing Department 47:55

1y ago47:55

47:55

If you're feeling some unease in this post-pandemic, up-and-down economy—you're not alone. Lessons from the Great Recession have taught us AEC marketers that in times of uncertainty, our departments come under intense scrutiny. Developing flexible and adaptable processes and perspectives will help you 'change proof' your internal marketing resource…

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Aec Marketing Best Practices Podcasts

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