128: Demystifying Annual AEC Business Planning

Marketers Take Flight

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. 💼🗺️

But wait, there's more! We're diving deep, my friend. Deep into the art of streamlining business planning specifically for AEC firms. Sarah and I are getting real and candid about the common hurdles regional directors face when launching new market sectors. 🚀🎯 And let me tell you, having a solid, long-term strategic plan can be a total game-changer. Sarah shares some golden nuggets of wisdom from our conversation, including her simple yet incredibly effective approach to making business planning crystal clear for clients. 💎🔮

We wrap the episode with a discussion on the importance of goal setting and the pure magic of celebrating those small wins along the way. 🎉✨ Sarah shares a captivating success story about an AEC firm that used goal setting to scale its operations. Plus, we'll be talking about effective communication during the planning phase, because let's face it, everyone needs to be on the same page about those company objectives.

If you're ready to take your AEC business planning game to a whole new level, this episode is an absolute gold mine of practical advice and strategies that will light your path to success.

Oh, and don't forget to check out episode 16, where Sarah and I cover the topic of conducting market research. 🔎 It's the perfect supplement episode to supercharge your planning process.

To learn more about Sarah and how she can transform your firm's annual business planning, head over to the show notes page. Click here ➡️ https://www.marketerstakeflight.com/128

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Chapters

1. 128: Demystifying Annual AEC Business Planning (00:00:00)

2. Business Planning in AEC Industry (00:00:03)

3. Streamlining Business Plans for Construction Firms (00:10:27)

4. Improving Business Planning and Goal Setting (00:25:29)

5. Annual Business Planning for Marketers (00:39:35)

6. Business Planning in AEC Marketing (00:46:19)