Five long-time friends share ideas they have for movies, tv, art shows, sports rules, and more...without ever actually getting anything done.
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This Life Ain’t For Everybody is a media channel to connect with people who sacrifice and dedicate themselves to living a lifestyle that many can not, will not try, or perhaps we wish we could if we just knew the way. We host a podcast and produce youtube videos that capture these various lifestyles for your entertainment. We hope you enjoy! So, join the conversation and subscribe to the podcast so you’ll get future episodes downloaded directly to your computer, phone or tablet.
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Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
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E448 - Silver State Sessions: Nevada Nostalgia, with Wade Platz and Scott Schellin
1:30:10
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America means the world to us and we love having the ability to work with different states across this wonderful country! Our home state of Nevada is at the top of the list for us in most instances, but we also aren’t afraid to call out any concerns we see in our home as well! That’s why we are using our podcast platform to get these messages to th…
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E447 - Layin' It All On The Line - Breakin' It Down With Chad and Alex
1:11:22
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Engagement, influencers, social media, boat drinks, are we scared of sharks, Only Fans, diabetes, Harley rides, beach trips, and when can we go to Mexico? Chad and Alex have so much to discuss and break down, and so little time! We love this life although it’s not for everybody, and we are so honored to have you all listening to our podcast! This e…
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E446 - Going For Gold! with 2024 Paris Olympian Wrestler, Spencer Lee
1:03:59
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America let’s get behind our Olympic athletes! They are the absolute best at what they do and they are representing The United States Of America! The Olympics have started in Paris, and America has had a great showing thus far! Now it’s time for the greatest Olympic sport of all time; Wrestling! Spencer Lee is back on the show and now he is an Olym…
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1
SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting
1:03:24
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How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a…
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E445 - This Ain't Our First Rodeo! - Breakin' It Down
1:04:22
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It’s rodeo season! So, of course we gonna talk bucking bulls and the Jack Daniel’s tent and fights and carnivals and Bob Tallman! Then we get into Alex shaving his beard off….Finally! There is a motto that nobody wants to fight the naked guy, so is this a good tactic? Haha! Then Chad and Alex get into a business idea and Alex worries that somebody …
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1
SERP’s Up | Being indispensable to your SEO clients
48:46
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What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perce…
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E444 - Introducing The Silver State Sessions! Featuring Lt. Governor Stavros Anthony!
1:12:38
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Home means Nevada, Home means the Hills……Do you know your state song!? We sure do, being from the great state of Nevada! We love Nevada, but recently things have been going in a direction that we don’t see fit…..so we are talking about it……and doing something about it! Welcome to The Silver State Sessions! Travel Nevada brings you the sessions wher…
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E443 - Forever Giant - A conversation with MLB's, Will Clark
1:14:11
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Will Clark is a legend! A bonafide real-life baseball icon! Will "The Thrill" Clark, made baseball popular in San Francisco again when he joined the Giants in 1986! His swing is one of the sweetest of all time! His tenacity was unmatched, his dedication to his baseball craft was unparalleled, and his approach to the game was exactly how baseball is…
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1
SERP’s Up | The success & failures of an SEO agency
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What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building you…
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E442 - Demerbox Artist of the Month - The One and Only, Adam Hood
1:35:08
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There’s so much good that has come out of Alabama! From the outdoors to the beaches to the sports to the music to the food, Alabama is awesome! Come on, Bo Jackson is from Alabama, Jamey Johnson is from Alabama, and so is our guest on this brand new episode of DemerBox Presents This Life Ain’t For Everybody Artist of the Month! Please welcome Mr. A…
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E441 - Pitch Perfect: Inside the Mind and Mechanics of a Baseball Ace, with MLB's Gavin Stone
1:07:13
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Back to the dugout we go! We have another Ace of a guest on the mound today! Los Angeles Dodgers starting pitcher, Gavin Stone, is next up on the microphone. Gavin has proven himself at the major league level time and time again! From complete games to double-digit strikeout games to a winning record, he is a true blue Dodger to the core! Hailing f…
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SERP’s Up | Landing Your Next SEO Client with the Right Pitch
49:01
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How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. Plus, discover how Googl…
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SERP’s Up | How SEO Agencies Can Drive Client Growth
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How can agencies accelerate client growth while driving greater revenue along the way? Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety o…
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E440 - Breaking Barriers - Behind the Plate with MLB Star Will Smith
1:04:03
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To make it to the major leagues is almost impossible. To stay at the major league level is even more unlikely. To be a day-to-day starter is of minuscule odds. To be a consistent offensive threat to go along with being one of the best defensive catchers in the game has rarely been done. Well, today’s guest has done all that plus being voted to the …
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E439 - Ready to Play - with Walker BUTANE Buehler
1:17:04
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Take me out to the ball game! Put me in coach, I’m ready to play! Or if you’re sittin’ in the cheap seats! Pick your song about baseball and then let’s welcome one of the greatest pitchers in the game today back to the show! Walker BUTANE Buehler is back to talk about his rehab assignments, how he has prepared for his comeback to the mound, and jus…
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SERP’s Up | The Change Coming For SEO Agencies
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What industry developments are affecting the way SEO agencies operate? Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. Additionally, Winche…
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E438 - From Haircuts to Country Music, Hashin' Out the World's Problems - Breakin' It Down
1:12:58
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There’s a lot that needs to be broken down and we have just the guys to do it for you! Chad and Alex are back with a vengeance to talk about it all and say it all! From haircuts to country music to what it means to have fun to the art of stand-up comedy and much more! High energy, lots of laughs, opinions that we may or may not be proud of, and an …
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1
SERP’s Up | The Hard Work of Maintaining Your Google Rankings
58:13
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How do you successfully achieve long-term rankings? Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knig…
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E437 - Writing The Soundtracks of Our Lives, with Chris Knight - Demerbox Artist of the Month
1:03:23
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There have been many, many great songs written over the years in all genres of music! When it comes to Americana Country Music, our guest today has written some of the best lyrics and songs of all time. Chris Knight is a lyrical genius and his songs are the soundtrack of all of our lives when you really get to the bottom of it. From his characters …
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SERP's Up | Writing Helpful Content Ain't Easy
50:38
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Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google…
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E436 - Tellin' Us How They Really Feel, The good, Bad, and Hilarious - Breakin' It Down
1:18:40
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Here we go! Here we go again! Every time Chad brings up marriage, Alex tells him how dumb it is! Come on Alex! What if it’s right? Why is Crosby so against getting married to his ten-year girlfriend? The guys break this down as well as Alex accusing Chad of not knowing how to read or maybe that he never reads, whichever it is, it will get sorted ou…
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E435 - Brilliant Minds and Exceptional Athletes - with Rob Conatser Featuring Doug West
1:18:32
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In this episode, Rob welcomes a good friend and fellow athletic trainer, Doug West P.H.D. Doug West is one of the staff athletic trainers at the University of Iowa with nearly 30 years of experience working with Division I athletics. Rob and Doug spend the next hour working through topics like legacy programs and teams, having athletic kids and wha…
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SERP’s Up | Why Downplaying Branded Keywords is Costing You Big
58:32
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Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most com…
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1
SERP’s Up | Does SEO Still Work for Online Publishers?
56:15
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Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins …
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E434 - We're All In It Together - Feeling Knocked Down and Getting Back Up - Breakin' It Down
1:16:28
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Alex has Chad feeling a little down with the current state of affairs. From job search to the economy to ambition to confidence to passion to losing Faith to an all-around bleak look at everything life is throwing at us, we have to figure out a way to get fired up and back on the right track. We feel this country and its leadership have a lot of Am…
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1
SERP’s Up | Play ball! Why SEO is a Team Sport
1:03:56
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In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collective…
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E433 - Insight From The Next Generation of New Coaches - With Special Guest, Coach Spencer Conatser
1:07:15
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Rob welcomes his son Spencer to the show. Spencer is joining the basketball coaching world as an assistant coach. After playing Division 3 basketball, Spencer decided to go into the profession of coaching. In pursuit of this, he found a graduate assistant (GA) basketball coaching position at Vanderbilt University, a very prestigious school and a st…
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E432 - Workin' Hard or Hardly Workin'? - Breakin' It Down
1:01:35
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Can Alex make $200,000 per year in today’s job market? Is he willing to start at less than that and work his way up the ladder at this point in his life? He says that Chad is painting a picture of him as not being a worker but Chad argues that he knows Alex is a worker! Is he a worker? Alex thinks that Chad’s brands have been built on passion and C…
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Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, con…
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E431 - The Cool Way To Lace Your Shoes - Breakin' It Down
1:11:40
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It’s time to break it down a little more. Chad and Alex freestyle on topics from smartphones to fishing to the cool way to lace your shoes to what a sneakerhead is, and are we hip? How good were the Jerky Boys and are we really done listening to Howard Stern? And what happened to Howard Stern!? One thing is for sure though, we are cool! Haha. This …
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SERP’s Up | Real talk on SEO and accessibility
1:00:03
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Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibil…
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1
SERP’s Up+ | Unveiling Google I/O 2024 (Bonus Episode)
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Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means…
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E430 - Unpacking The Truth: Conspiracy Theories and Questions Part 2 - Breakin' It Down
52:07
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The theories are all over the board and our stance is this…It’s ok to keep an open mind and explore all avenues to get to the truth! Brett Fritz is a very well-studied and well-spoken American who has done his research and has put together a body of beliefs that we want everyone to keep an open mind to! Whether you believe his opinions or the opini…
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E429 - Unpacking The Truth: Conspiracy Theories and Questions Part 1 - Breakin' It Down
58:20
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The Fritz man is back and he’s got the facts to back it up! Brett joins Chad, Alex, Clint, and Clay in the studio once again to break down politics, the election, flat earth, gravity, the cases against Trump, and so much more. It’s all about keeping an open mind and exploring every possibility before we judge anything! This Life Ain’t For Everybody…
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SERP’s Up | Take your SEO off life support
44:31
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How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helpin…
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E428 - I'm Ready To Play! Part 2 with Coach Jake McKinley and Rob Conatser
1:12:59
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The game has gone into extra innings and we have the right guys coming up to the plate! Coach Jake McKinley from the University of Nevada is back with Chad and Rob for part two of our discussion! Jake has a straightforward strategy for this ball club and we couldn’t be happier to have him leading the way for the Wolf Pack! Baseball is called Americ…
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1
SERP’s Up | What to do about Google's Reddit habit?
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How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost …
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E427 - Put me In Coach! with Special Guests, Coach Jake McKinley and Rob Conatser Part 1
1:02:30
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It’s time for us to play another 9 innings! It’s the bottom of the ninth and we need to score two runs for the win! We've got just the guy to lead us in that direction! The University of Nevada's Head Baseball Coach, Jake McKinley, is in the studio with Chad and guest host Trainer, Rob, from Sierra Strength and Speed. Coach is new to the program in…
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E426 - Living The American Dream with MLB Player Austin Riley
1:05:40
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Put me in coach, I’m ready to play….today! Dang it why can’t we all make it to the major leagues? All of us dream about it right when we start hitting a ball off of a tee! Chad knew when he was 7 years old that all he ever wanted was to be a big leaguer. Well…..he didn’t make it! But Austin Riley did and that’s good enough for us! Austin, starting …
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E425 - Healthy Living Starts Here - The Living Strong Series
1:35:11
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The SSS crew is back! Rob, Blake, and Jake welcome back coach Nate to finish up some unfinished business. First, the crew begins by wishing Blake a short-term farewell to teach those Brits some real American football! Then they dig into more coaching tactics in working with young athletes to try and get the most out of them, and help them understan…
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SERP’s Up | Is Google laying the smackdown on affiliate marketing?
46:13
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How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the n…
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E424 - The Annual MLB Spring Training Rendezvous - Breakin' It Down
1:02:56
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Baseball is back! And so is Breakin’ It Down! Chad and Alex are back on the microphones to talk about their recent trip to Arizona for the MLB Spring Training rendezvous that they have made an annual tradition, from the games to the crack of the bats to their friends who play to the cold beers to Scottsdale nightlife the guys go all in on bringing …
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SERP’s Up | When to throw SEO best practices out the window
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When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when followin…
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E423 - Everybody Has Their Story - with Drake White
1:17:23
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Everybody has their Story! Drake White has been able to tell his through lyrics and songs, as well as perform live on stage for thousands of people around the world! He has been able to write songs that touch the human soul in ways that we never imagined! And on top of that, Drake’s story is one that has inspired so many good people! Drake is back …
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How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs st…
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E422 - Health Over Comfort, No Apologies - With Fitness Guru, Rob Conatser
1:18:20
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Is fat the new norm? Are we ok with being a fat nation? Do welove to be uncomfortable and not be able to get up out of our chair? Rob from Sierra Strength and Speed is back in the studio with Chad to discuss our fascination with fat! It’s not healthy! It’s not happy! But it is the norm! We can deny this and strive for excellence in fitness and heal…
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SERP’s Up | Building the processes for marketing agency efficiency
53:22
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What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfec…
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E421 - No Holds Barred, It's All On The Table - Breakin It Down
1:13:20
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Chad loves the fight game! Crosby asks, how can you? He thinks there are way too many UFC Fight Nights and Pay Per View events and then he wants to know what the heck is going on with this Mike Tyson/Jake Paul weirdness of them fighting! Chad defends the fight game but agrees in many aspects! Then this talk weaves in and out of the vaccination, reh…
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Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated co…
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E420 - Age is Not Your Enemy - The Living Strong Series
1:06:17
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Rob, Blake, and Jake are back to talk shop, everything fitness. Today begins with talk of a crazy challenge Jake thought up. Rob's first thought was that it was just dumb, because let’s face it, there are some dumb workouts out there. Anyway, this workout kicked Jake’s butt, in fact, he quit not even a quarter of the way through. So they talk about…
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