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Ad Age Ad Block

I-Hsien Sherwood and Alfred Maskeroni

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Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.
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Thomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the wisdom he'd like to bring back from the mountaintop and how to avoid running into walls at work.By I-Hsien Sherwood & Alfred Maskeroni
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Gila Wilensky never expected to marry a rabbi, but she's settled into duties much like those of a first lady—and adapted to long-distance religious life during the pandemic. She also weighs in on trying out for MasterChef and the lessons we'll all take from forced digital sabbaticals.By I-Hsien Sherwood & Alfred Maskeroni
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Agnes Fischer, president of The&Partnership, is also the author of a book on egg freezing, a process she undertook after a divorce in her mid-30s. She also talks about her love of traditional Hungarian foods like head cheese, dark dramas and how the pandemic has shifted calculations for many people about having a family.…
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Andrew Zimmerman is president of frog—a design and innovation consultancy. He talks about the year he spent traveling through Eastern Europe and the Soviet Union with one-ring circuses. He also weighs in on designing with empathy, finishing novels and the dangerous life of a knifethrower's wife.By I-Hsien Sherwood & Alfred Maskeroni
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Madonna Badger is the founder and chief creative officer of Badger & Winters, the agency behind the Women Not Objects campaign, No Kids in Cages and Olay’s 2020 Super Bowl ad. In 2011, her three children and her parents were killed in a fire on Christmas Day. Badger escaped by crawling out a window, clad only in her pajamas. Now, as the country fac…
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Ryan Ford, CCO at Cashmere, talks about the music that influenced him when he was young and how it continues to impact his work now. He also weighs in on lullabies for his new daughter (who guest stars for a bit), music distribution before the internet and how the pandemic is already changing the music people to listen to.…
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Dan Gardner, co-founder and CEO of Code & Theory, talks about quarantining with his family of seven—along with his wife and their five kids, ages 4 to 11. He also weighs in on the failures of structured learning, the benefits of accidental hoarding and how co-sleeping became a way of life for his family.…
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Maria Molland, CEO of underwear and period care brand Thinx, talks about facing a global pandemic while 9 months pregnant. She also talks about how the pandemic has changed her media diet, her reluctance to end work-from-home protocols and why prospective parents may want to reconsider right now.By I-Hsien Sherwood & Alfred Maskeroni
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Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo, talks about his love of surfing. He also weighs in on the allure of F1 racing as both a sport and a design challenge, how art may have helped kill off the Neanderthals and why he likes to read creative briefs as early as possible.…
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Mark Bernath, ECD at Wieden+Kennedy Amsterdam, is a musician that records psychedelic rock under the name 'Necessary Explosion,' illustrating the tracks with hand-drawn animations created on his smartphone. He also weighs in on the benefits of having an agency radio station, why he likes awkwardness and why it’s always better to ask for forgiveness…
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Jessica Pels, editor-in-chief of Cosmopolitan, she talks about growing up as a ballet dancer. She also weighs in on the ways her training has made her a better editor (high pain tolerance, for one), the joys of mass transit and skin care tips from presidential candidates.By I-Hsien Sherwood & Alfred Maskeroni
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Derek Fridman, design partner at Work & Co, talks about his background in street art, specifically wheatpasting—poster graffiti applied with a homemade glue made of flour and water. He also talks about a close shave with Lucasfilm, the failings of the InstaPot and how “The Mandalorian” succeeds as episodic, appointment television.…
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Jeff Sweat, founder of Sweat & Co., the public relations and consulting firm previously known as Mister Sweat, talks about growing up Mormon and leaving the religion with his wife and family as an adult. He also talks about his disappointment at being sent to Iowa for mission work, his proclivity for climbing tall objects and his thoughts after see…
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Joe Staples, executive creative director at Mother Los Angeles, talks about growing up with undiagnosed dyslexia and dealing with a school system that didn’t understand him. He also weighs in on the similarities between advertising and Brazilian jiu-jitsu, the joys of driving in Los Angeles traffic and shepherding his young son through his own diag…
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Melissa Hobley, CMO at OKCupid, describes the obstacles facing people who are undergoing in vitro fertilization. She is currently pregnant with her second child conceived using the technique. The process is stressful, time-consuming, painful and expensive, and it involves plenty of uncertainty. “It’s one of those things that so few people talk abou…
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Neal Arthur, managing director of Wieden & Kennedy New York, shares stories of his time as a sex ed teacher at a Catholic school. “There’s a weird sort of faux confidence in 8th grade that you have to have to make it,” he says. “You walk around acting like you’ve got it all figured out, yet you know nothing.” He also weighs in on his love of Nike’s…
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Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, “like the lady in Rumpelstiltskin.” She also reveals her favorite Joan and goes deep on the allure of “Russian Doll” and her childhood memories of the Sears Wish Book.…
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Toygar Bazarkaya, global chief creative officer at Optimist, talks about hitchhiking across Europe in the ‘80s and ‘90s, thumbing rides from his home in Stuttgart, Germany to art museums around Europe. He also also talks about growing up the child of Turkish immigrants in Germany, the excitement of finally owning the work of artists he’s admired fo…
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Terri Meyer is co-founder and co-CEO of Terri & Sandy, the agency she runs with her best friend Sandy Greenberg. She talks about how she gets away from the pressures of agency management to recharge, as well as the dystopian allure of “The Handmaid’s Tale,” the bright nostalgia of “The Marvelous Mrs. Maisel” and the acquired taste of gefilte fish.…
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In this classic episode of Ad Block, Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriou…
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Michael Fanuele, president of MDC media agency Assembly, talks about competing in formal debate in high school and college, including against future Texas Senator Ted Cruz. He also weighs in on the best Italian comfort food, why the data says country music is better than rock ‘n’ roll and handicaps the persuasive messaging in the Democratic primary…
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Paul Charney is CEO and founder of Funworks, an agency that incorporates sketch and improv comedians into the creative process. He talks about founding Killing My Lobster, a sketch comedy troupe in San Francisco. Charney also weighs in on the trauma-inducing laughs of Netflix’s “Big Mouth,” the tight storytelling of the Marvel Cinematic Universe an…
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Kay Hsu, global director at Instagram Creative Shop, talks about living with stage IV metastatic breast cancer, an incurable form of the disease that has spread to her bones. “People always say you’re going to fight it, but it’s not one of those things,” she says. Someday, the doctors tell her, “the medicine will stop working.” She also weighs in o…
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Veronica Parker-Hahn, SVP, growth & innovation at Effie Worldwide, talks about how she and her husband learned how to renovate their home—and even prepare for having a baby—all from do-it-yourself videos on YouTube. She also geeks out about “Star Trek: Discovery” and its predecessors, explains why Miles Morales and “Into the Spider-Verse” are the b…
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Winston Binch, chief brand and experience officer at Gale Partners, talks about transcendental meditation, which he has practiced for several years. Each morning, he closes his eyes and silently repeats a short, secret phrase for 20 minutes. He also weighs in on Pink Floyd’s homage to “The Wizard of Oz,” the enduring power of U2 and growing up with…
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Aleen Kuperman, co-founder and CEO at Betches Media, talks about growing up the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. It was a struggle to explain what “Betches” was to her parents. She also talks about the joys of Café Bustelo instant coffee, the pressures of planning a vacation and t…
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Mary Pryor, chief marketing officer at Tonic CBD, talks about more effective ways to market the climate crisis, in order to motivate skeptics or people who don’t grasp what she says is the full extent of the issue. “We literally had the top oxygen source on fire, and that didn’t work,” she says. She also weighs in Kieran Culkin’s masterful turn on …
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Sarah Watson, chairman of BBH NY and global chief strategy officer at BBH, talks about giving birth to both her children at home in her apartment, without anesthesia or painkillers. She also admits that she plays the flute, though not as well as Lizzo (yet), sings a famous beer jingle and actively tries to recruit more users to Foursquare.…
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Anthony DeMaio, head of U.S. sales at Bloomberg Media, talks about running a 100-mile ultramarathon. After dropping out after more than 85 miles the first time he attempted the race, he completed it on his second attempt, in 97-degree weather. “Life and running have similarities,” he says. “They’re about peaks and valleys, about being in the hole a…
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