Best Adage Podcasts (2024)

1
176: The creativity beat with AdAge's Tim Nudd 1:10:06

2h ago1:10:06

1:10:06

Henry Gomez and I welcome Tim Nudd, a journalist who covers creativity for AdAge. Tim was the host and narrator of a popular podcast called Tagline, sponsored by Muse by Clio. It was a feast of backstories and wonderful anecdotes about some of the most iconic ad campaigns produced by our industry. Henry and I talk at length with Tim about his role …

1
175: Jon Steel, author of Truth, Lies & Advertising. 1:05:19

3d ago1:05:19

1:05:19

Jon Steel's book, Truth, Lies & Advertising is the bible for strategy, creative briefs and what makes great creative campaigns. Now in its 26th year, it remains fresh and relevant, even if the advertising referenced in it are from the 20th Century. His thinking proves that new and shiny pales against fundamentals and fundamental truths. Henry Gomez…

1
Tonite: Hotdogs: Don’t eat too many. from Jul 9, 2024 52:17

12d ago52:17

52:17

By Bucci and WFMU

1
How to Use Advisory Boards to Rapidly Grow Revenue 28:05

7d ago28:05

28:05

In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how …

1
174: Two ad students on the rigors of London's SCA. 46:22

10d ago46:22

46:22

One of them did a trumpet solo and she doesn't play trumpet. The other did six minutes of stand-up comedy and she isn't a comedian. No, they weren't auditioning for Britain's Got Talent. In a return to our New and Emerging Talent series, Henry Gomez and I talk to two current ad students at London's famed School of Communication Arts—the most awarde…

1
Vacation (all I ever wanted) from Jul 1, 2024 55:55

20d ago55:55

55:55

By Bucci and WFMU

1
173: Ghost wants to make clients famous, not themselves. 54:02

25d ago54:02

54:02

In a first for Henry Gomez and me, The Brief Bros. hosts three...ghosts. You'll hear them, but you won't see them. That's because they prefer to let their creative work speak for itself on behalf of their clients. And that's their story. Which we are transparently delighted to share with you. For small group and corporate training in writing inspir…

1
Bucci’s Streetbeat Vol 1. from Jun 24, 2024 55:19

26d ago55:19

55:19

By Bucci and WFMU

1
172: Young ad pros get to predict Cannes winners 57:13

1M ago57:13

57:13

Henry Gomez and I bring you two young advertising talents who started The Loudest Roar last year, which they call the "Cannes Lion Fantasy League." It's an online communmity for young professionals to predict the winners at Cannes, and it's growing in popularity worldwide. We're delighted to welcome Chirag Khushalani and Samita Balakrishnan, two st…

1
It’s the I Know an Old Lady who Swallowed a Fly Hour! from Jun 14, 2024 57:23

1M ago57:23

57:23

By Bucci and WFMU

1
Is Creating a Process Worth the Effort? 33:04

1M ago33:04

33:04

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, …

1
171: Freelance copywriter Ashley Rutstein carved a niche on TikTok 53:12

1M ago53:12

53:12

Meet the host of Stuff About Advertising Ashley Rutstein. She's a freelance copywriter, social media verteran, and the star of her own TikTok page where she talks about, well, Stuff About Advertising. And Henry Gomez and I had a fun and enlightening conversation with her. So many brands want to be on TikTok, but did you know the space is wide open …

1
#57:LIVE PODCAST - Xoojinta isku xirnaanta qoyska 1:13:50

1M ago1:13:50

1:13:50

Nala wadaag aragtidaada xalqadaan, mahadsanid! Xalqadaan waa Live Podcast oo aan la sameeynay waalidiinta Borlänge, Sweden. Xalqadaan waxaan kaga hadalnay sidaan u xoojin leheen isku xirnaanta qoyska. Waxaan ka hadalnay lix qeybood oo naga caawineyso isku xirnaanta qoyska: 1. In aaladaha teknoloojiga iyo shaashaada aan ka fogaano kuna badalno waxya…

1
Tonite: The 1st annual Cat Coaxing Competition. Winner gets the cat. from Jun 6, 2024 53:19

1M ago53:19

53:19

By Bucci and WFMU

1
170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID. 46:10

2M ago46:10

46:10

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes. Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge. Ian demonstrates for us why this to…

1
Bucci’s Community Garden & Pool Hall. Part 3: The Haberdashery. from May 30, 2024 52:29

2M ago52:29

52:29

By Bucci and WFMU

1
169: The Howard Gossage Show with Steve Harrison and Dave Dye. 1:09:57

2M ago1:09:57

1:09:57

Two advertising industry giants join us today to talk about their new book, The Howard Gossage Show. Both Steve Harrison and Dave Dye have talked to us before. But today they arrive together as co-authors of a book as big as its subject matter. And a necessary teaching tool for all of us in the ad game. Sitting in for the traveling Henry Gomez, our…

1
Bucci’s Community Garden & Pool Hall. Part 2: The Pool Hall. from May 23, 2024 56:55

2M ago56:55

56:55

By Bucci and WFMU

1
168: Meet your new favorite intern. 25:39

2M ago25:39

25:39

You need chutzpah to land an internship in our industry. Spell it any way you like, you gotta get the decision-maker's attention. Which is why Henry Gomez and I are so delighted to introduce you to Kristina Olsen Pinjusic, a.k.a. "The Kristina," your new favorite intern. She displayed enviable intrepidity and gutsiness and used LinkedIn to announce…

1
#56: Koriinka caruurta aan caadiga ahayn - Wareeysi Sadia Abubakar I. 35:12

2M ago35:12

35:12

Nala wadaag aragtidaada xalqadaan, mahadsanid! Waxaan maanta idiin haynaa xalqad xiiso leh oo aan ku wareeysanay Sadia Abubakar Ibrahim oo ah clinical psychologist. Iyadoo nooga warameysa waa maxay koriinka caruurta aan caadiga ahayn, maxaa keena, sideena waalidka ku garan karaa ama ula tacaali karaa. Heesta horudhaca iyo dhamaadkaba waxaan iskaleh…

1
167: Meet Todd Turner, creator of laugh-out-loud creative training tool, Wash-A-Pig. 35:11

2M ago35:11

35:11

Todd Turner is a talented graphic designer who's carved out a fun niche in Out of Home. Lately, he's formed a partnership with Richard Molinaro called Up to Something in North Carolina. Todd and Richard create unforgettable OOH for brands, agencies and media companies. But it's Todd's side gig that grabbed our attention. Henry Gomez and I talked to…

1
Bucci’s Community Garden & Pool Hall. Part 1: The Garden. from May 7, 2024 54:19

2M ago54:19

54:19

By Bucci and WFMU

1
166: These women routinely save the day. 58:14

2M ago58:14

58:14

No Single Individual is a unique business model. It is a company of woment strategists who work for legacy shops like Deutsch NY, FCB NY and TBWA\Chiat Day LA. Founded by Christine Olivas in 2021, No Single Individual is an "all-freelance firm [that] provides ancillary strategy and account teams to agencies across the globe, from the industry’s big…

1
Skate & Die. from May 3, 2024 53:06

3M ago53:06

53:06

By Bucci and WFMU

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165: Ten traits of a strategist. 23:07

3M ago23:07

23:07

My co-host Henry Gomez stays connected with other strategtists, especially on LinkedIn. He received an email recently from Mark Pollard, author of Strategy Is Your Words, and a well-known and respected strategist and strategy coach. Mark had compiled a list of the top ten traits he thought all strategists shared. My buddy Henry saw a similarity bet…

1
Tonite: Bucci is looking for some new adages. It's Adage City! from Apr 26, 2024 55:58

3M ago55:58

55:58

By Bucci and WFMU

1
164: Elizabeth Gordon, GS&P's newest young and restless account manager. 43:20

3M ago43:20

43:20

Henry Gomez and I relish every chance we get to feature a young advertising talent who is already shaking things up. This week we continue our series of interviews with recent grads of US and UK advertising programs. Allow us to introduce you to Elizabeth Gordon. Elizabeth is a 2023 grad of the U of Minn's Hubbard School of Journalism and Mass Comm…

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#55: Sideen u socod siinaa wax qabadkii Ramadanka 24:41

3M ago24:41

24:41

Nala wadaag aragtidaada xalqadaan, mahadsanid! Xalqadeena maanta waxaan kaga hadleynaa sidee ayuu ahaa Ramadankeena, maxaa inoo suurta galay qorshihii aan sameeynay? Sideen usii socod siinaa wax qabadkii aan sameeynay? Waxaan kaloo idinla wadaageynaa sida ay reerka usii socod siin lahaayeen, camalada wanaagsan ay sameeyeen. Heesta horudhaca iyo dha…

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Tonite: Bucci can stop crying anytime he wants to. And so can you. from Apr 18, 2024 55:16

3M ago55:16

55:16

By Bucci and WFMU

1
163: Are you creative director material? 56:39

3M ago56:39

56:39

Most creatives aspire to become creative director one day. And most creatives believe they have the chops to lead a creative department. But making the leap from art director or copywriter into a leadership role takes more than a promotion. Our guest this week is an old friend, TJ Bennett, owner and creative director at The Pudding Factory. He's ba…

1
Build Your Brand with Kate DiLeo 7:23

3M ago7:23

7:23

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta. Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sale…

1
It's the Mrs. Bucci BIRTHDAY SHOW! We all get her the same thing, dogs. from Apr 11, 2024 55:55

3M ago55:55

55:55

By Bucci and WFMU

1
162: Master storyteller Neal Foard, Part 2 1:00:14

3M ago1:00:14

1:00:14

Join Henry Gomez and me for Part 2 of our conversation with a master of the artform, Neal Foard. He tells us more about his new online, self-directed tutorials at Storyfire to help you practice and polish your own stories. So sit back, grab a bowl of popcorn and take it all in. This is good, old-fashioned entertainment. For small group and corporat…

1
161: Neal Foard, master storyteller, Part 1 46:03

4M ago46:03

46:03

For 30-odd years, Neal Foard was an advertising copywriter and creative director, working on major brands like Toyota. Then he morphed into what I call the Garrisoin Keillor of the Internet. He's a storyteller extraordinare, whose mellifluous voice is part velvet fog, part maple syrup. With thousands of presentations under his belt, Neal stands in …

1
Tonite: Bucci found a racehorse in the woods and is looking to make some fast money. Does YOUR horse have what it takes to beat HIS?? from Mar 28, 2024 55:24

4M ago55:24

55:24

By Bucci and WFMU

1
160: An industry training expert shares his insights. 56:53

4M ago56:53

56:53

Mark Liebert leads the Marketing Training & Development Center at the ANA. His team of dedicated professionals connect subject-matter experts with ANA members to enhance their marketing and advertising skills. Since the beginning of our podcast, Henry Gomez and I have revisited the subject of training many times. So today, we meet an experienced tr…

1
Place your offerings at the feet of St. Joseph. from Mar 21, 2024 58:15

4M ago58:15

58:15

By Bucci and WFMU

1
159: Should a brief ask "What is the strategy"? 19:37

4M ago19:37

19:37

It seems like an obvious question: What is the strategy? But even asking it opens a can of worms. What do you mean by "strategy"? Then you can ask, why do so few briefs ask this question? This week, Henry Gomez and I tackle the conundrum of what role strategy plays in writing a creative brief and whether the question belongs on the brief. For one-o…

1
158: Let's get real about AI. 23:48

4M ago23:48

23:48

Henry Gomez and I decided to take a breather and talk about AI. No panic. No exaggeration. No gloom and doom. Just the real stuff. It's here and it ain't goin' away. What's its role in advertising creative? In the creative brief? This is only the first of what we both think will be many conversations. But after insightful chats with two guests, Tim…

1
157: A manifesto for Avis, or is it? 21:14

5M ago21:14

21:14

What is a manifesto? Is it a creative brief? Or like a creative brief? And how does a so-called "manifesto" help us understand a brand? These are some of the questions Henry Gomez and I discuss today on The Brief Bros. We review and dissect one of seventeen brand manifestos, this one for Avis, posted on LinkedIn recently by Lonnie Elliot.…

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On the EVE of the WFMU fundraiser marathon, Bucci and callers try to write a nice poem about WFMU. It doesn’t really work! from Feb 27, 2024 47:59

5M ago47:59

47:59

By Bucci and WFMU

1
156: Recent grads prove young people embrace our industry. 1:00:04

5M ago1:00:04

1:00:04

Who says the advertising industry can't attract ambitious young talent? Not our guests this week on The Brief Bros. We welcome Anna Clayden and Hope Whitehead, art director and copywriter respectively. They teamed up while studying at London's premier School of Communication Arts. They join Henry Gomez and me to shed bright light on the rigors of S…

1
# 54: Bisha Ramadan iyo siduu qoysku isugu diyaarin lahaa 32:51

5M ago32:51

32:51

Nala wadaag aragtidaada xalqadaan, mahadsanid! Waxaan xalaqadeenaan kaga hadleynaa siduu qoysku isugu diyaarin lahaa bisha Ramadan ee barakeysa. Sideen isugu dheeli tirnaa howlaheena adduunka iyo inaan Alle u dhawaano. Heesta horudhaca iyo dhamaadkaba waxaan iskaleh Maslax Mideeye. Waa heesta Hiil loogu wado naafada. Maslax Youtube kiisa ka dhageey…

1
Lucci Tonite. from Feb 22, 2024 48:50

5M ago48:50

48:50

By Bucci and WFMU

1
155: Strategy trainer Julian Cole offers surprises on writing briefs. 1:06:55

5M ago1:06:55

1:06:55

Writing a great brief depends on more than great writing. Agency vet and Strategy Finishing School founder Julian Cole joins Henry Gomez and me in an insider's look at briefs. You'll learn something new after this week's episode of The Brief Bros. For example, did you know that an "artist" and a "detective" creative director respond differently to …

1
# 53: Sideen caruurteena qalbigooda ugu xasilinaa iimaanka 42:58

5M ago42:58

42:58

Nala wadaag aragtidaada xalqadaan, mahadsanid! Kusoo dhawaada xalqad cusub oo ka hadleysa sidaan caruurteena qalbigooda ugu abuuri leheen, uguna xasilin leheen iimaanka. Waxaanu ka wada hadleynaa su'aalo ah: Waa maxay sababta aan ugu baahan nahay inaan caruurteena qalbigooda ku abuurna kuna xasilino iimaanka? Goorma ayaan bilaabeynaa? Miyaan u baah…

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Valentine's Day! Bucci and Mrs. Bucci take you through a romantic hour of yoga. It’s romantic. It’s not sex yoga. from Feb 15, 2024 51:23

5M ago51:23

51:23

By Bucci and WFMU

1
154: An insider's look at AI. 1:07:37

5M ago1:07:37

1:07:37

Love it or hate it, AI is here to stay. But like all new toys, what we don't understand tends to scare us. So this week, The Brief Bros. invited Sherry Horowitz, the self-described AI Conjurer, to talk about the intricacies of creating imagery with AI using language prompts. Her deep knowledge revealed how hard it is to use AI to its fullest. And w…

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Tonite: Bucci runs out of ideas with Joe McGasko. Again. from Feb 8, 2024 54:03

5M ago54:03

54:03

By Bucci and WFMU

1
153: Conflict helps us overcome creative hurdles. 53:47

5M ago53:47

53:47

We welcome the creative chairman of BBDO/Singapore, Tay Guan Hin, to this week's episode of The Brief Bros. Henry Gomez and I asked Guan about his career in art and graphic design. Guan revealed a common thread among many creatives: his parents had other plans for him. But his passions led him to advertising anyway. His new book Collide: Embracing …

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