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‘The Retail Story’ is a podcast that explores how technology is transforming the way professionals across key retail functions work. Are you a marketer, a merchandiser, a digital leader, a commerce expert, or a sourcing professional? There’s something for everyone. Each episode features conversations with technology leaders, domain experts, and trailblazers who talk about: The challenges retail professionals face and ways to address them. The latest industry trends – individualized omnichann ...
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Personalization in Consumer Electronics Retail - PART II
26:25
26:25
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26:25
In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenge…
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1
Personalization in Consumer Electronics Retail - PART I
26:17
26:17
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26:17
In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenge…
…
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1
Building an Effective Commerce Personalization Strategy
37:16
37:16
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37:16
According to Forrester, 89% of digital businesses are investing in personalization. But only 40% of consumers say that the information they get from brands is relevant to their tastes and interests. These numbers indicate that retailers need to do more to deliver personalized experiences. Understanding the fundamentals of commerce personalization a…
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