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Building an Effective Commerce Personalization Strategy
Manage episode 363467362 series 3476476
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According to Forrester, 89% of digital businesses are investing in personalization. But only 40% of consumers say that the information they get from brands is relevant to their tastes and interests. These numbers indicate that retailers need to do more to deliver personalized experiences.
Understanding the fundamentals of commerce personalization and having the right strategy in place will be important to stay ahead of rising customer expectations and maximize ROI from tech investments.
In this episode we’ll speak to Omar Ali, Product Manager, with over 15 years of experience in multiple industries, including B2B e-commerce, travel, automotive, classifieds, e-government, and retail, Omar has held several roles in software testing, business analysis, project and product management.
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