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Sharing the unspoken sides of running a business and showing up online, Starting The Conversation is for entrepreneurs craving honest conversations and practical advice. Tune in each Tuesday for a dose of actionable expertise and inspiring stories from those who ‘get it’.
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Pretty Deep Podcast

Emily Cecile | Brand Designer & Marketing Strategist

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Welcome to the Pretty Deep Podcast, where we dive into the heart of what it means to be a female founder. This is the place for women ready to embrace every facet of themselves, build a brand, and create a life they truly love. We celebrate the multi-faceted modern woman - passionate entrepreneurs, committed mothers, and everything in between. Each week, we go beyond the surface to bring you deep, meaningful conversations with inspiring female founders and explore what it takes to build a su ...
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CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate a ...
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Curious about how to make your marketing strategies both sustainable and effective? In this episode, we talk with Alice Benham about her philosophy on intentional marketing and the power of messy action. Alice shares her journey of embracing imperfect steps to achieve business growth and offers tips on maintaining consistency, especially in content…
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Episode 30 - What you are not doing with your marketing *but should be, with Alice Benham In this episode, I welcome business and marketing expert Alice Benham. Alice shares amazing tips on creating a simple marketing strategy, managing burn out with positive habits and some great tips for creating your own content without feeling too salesy! Alice…
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We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham. Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. Sh…
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In this episode Bronya and Sammie chat about feat of success. Obviously, this isn't something people plan on having, as when you go into business, you plan to succeed. But the human brain is a dark and foreboding place and can sometimes develop irrational fears. The fear of success can be debilitating and cause self sabotage or procrastination to s…
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Following Bronya's recent success on Instagram, this episode is all about marketing on Social Media. We chat about when and what to post, and the things that's Bronya has found successful when posting about her cake business on Instagram. She talks about the algorithms, the times to post, why you may not be getting engagement and what happens to yo…
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Wondering what the book actually says? Tune in to hear me read out the first few pages and give you a secret insight into what's the book like, ahead of this weeks publication. To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support!…
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Wonderiung how to get a lot done in a short space of time? Well do I have a case study for you! I wrote my book in just 5 days and I'm spilling the beans on how I managed my time to make it happen. To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 to get 20% off as a thank you for your support! And to attend one of my …
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Episode 29 - Homepage Secret Weapon with Ed Godden In this episode I welcome Ed Godden, Nottinghamshire based wedding photographer. I have been a huge fan of Ed's work for a while and it was wonderful to sit down and chat with him. In this episode we discuss; Fashion, shackets and what to wear to weddings Judging photography awards Having a photojo…
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As a first time author I had no CLUE what publishing a book involved and it's safe to say the last 2 years have been a baptism of learning, challenges & lessons! Tune in as I share the 4 things nobody tells you about writing a book, along with what I learned from them. To preorder the book (pretty please!) click here and use the code ABCOMMUNITY20 …
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In just a few weeks I am becoming a published author and WOW have I got mixed feelings about it!! You know I'm all about bringing you behind the scenes so I want to bring you on this journey with me as I approach publicaton day. In this 'BehindTheBook' series I'll share insights about what I'm experiencing and lessons/reflections from the journey s…
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Today we chat to Suzanne Esper - or we should say Doctor Suzanne Esper! Scientist and highly acclaimed cake maker and teacher - hear how she changed her life, pivoted her business to make it right for her, and what she is doing now. It was such a wonderful chat it could have lasted for hours. Also, listen out for the competition she has set for our…
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6 years ago I made my best business decision and launched my podcast. It’s grown my client base, community and revenue in ways I couldn’t have imagined and I’ve since helped over 75 entrepreneurs do the same. Whether you have an idea or not, I’ll walk you through my tried & tested method for outlining a killer concept, nailing the technical side an…
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Episode 28 - Special Guest Tom Aizenberg In this episode I welcome London based wedding photographer Tom Aizenberg. Tom is a hugely talented photographer with many PKIR awards as well as many other awards within the documentary wedding photography world. In this episode we discuss; Kindergarten Cop Burnout without any autumn / winter break Updating…
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Summer is coming and for cake makers it's often the busiest tie of the year. Are you ready? In this weeks episode we chat about preparing for summer, going to fair, markets and festivals and fitting all that in around your usual baking schedule. We share hints and tips about how we've done markets in the past and what we've learnt along the way.…
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This week we tackle the subject of Diversity, Equity and Inclusivity within your cake business. Many of us are sole traders who aren't sure how we can address this topic in our businesses. Just because we don't employ anyone, doesn't mean we shouldn't be thinking about it. Martin talks us through what it means to be inclusive and how we can show ou…
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Knowing where our money is coming from is a basic but often unused statistic for us business owners! My challenge to you this week is to get to know your revenue, so you can understand your performance and make decisions with that data in mind. To access the spreadsheet I use to track my revenue, expenses and profit in under 30 minutes each month -…
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This week we are tackling a subject that often trips us up. And to prove a point we did get a little confused but get it all sorted in the end! We talk about Revenue, Gross Profit, Net Profit, Break Even Cash Flow and many many more. These are all terms that big businesses use, and often confuse us as smaller business owners. In this episode we rel…
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Ever feel out of control when it comes to your business finances? Never quite sure how to set revenue goals or even know how to hit them? This episode is for you! To take full control of your finances and feel confident in your goals and pricing, purchase my BRAND NEW Financial Planning Tool here. Or to go the whole way and get the bundle of financ…
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This week we are chatting about the different Sales Models there are for your business. These can include 'on demand' such as bespoke cakes and 'stock holding' such as fairs and markets. Hear how we've done a bit of both. Find out the Pros and Cons and which ways we prefer to sell our cakes. We also have an update of the proposed Guidelines for att…
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This week it's Easter Monday, and the clocks have just changed so the world is a bit snoozy! We have just and 2 weeks off the podcast and have been super busy. Therefore we catch-up and fill you in on all the things that have been going on. Back to normal transmission next week. Find this episode as it was broadcast LIVE on YouTube: https://www.you…
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Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term. In this weeks episode I'm sharing an exercise that…
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What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year. Mentioned in the episode: You Are a Badass by Jen Sincero (aff link) Looking After Mum - instagra…
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