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Summer Friday is a vibe. An approach. And — dare we say it? — a way of life. It's that ethos that inspires us, challenges us, and pushes us every day to take our company to places we never dreamed. And that’s what this podcast is all about. Exploring business & culture means amplifying voices. That’s why we’re including as much diverse thinking as possible — opening up the guest list to pull in questions and perspectives from across our team and our listeners. It’s a conversation all about b ...
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These are uncertain times. Unclear, unsettled, maybe even a little unpleasant. And if you’re an innovator, that’s some really good news. We’re giving the last word of the season to Nick Childs, co-founder of DIRT, a consumer insights research platform that uses neuroscience to strengthen the bond between creators and audiences. But you probably alr…
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Need a reason to check out our new report on Generation Z ? We’ll give you four: Amber, Derrick, Kelsey, and Sydney. Today, the microphone is handed over to four of Summer Friday’s own Gen Z delegates. (Well, technically we have three repping the Z, plus there’s one proud Zennial to round out the mix.) Because we’re not only exploring the values, a…
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Bringing a concept to life is one thing. Growing and sustaining it? Another beast entirely. In the second of this two-part episode, we’re digging in with Justin Rosenberg, founder and CEO of fast-casual concept honeygrow . How did he nail it and scale it at a 40% growth rate over the last 13+ years and 40 locations? And how does he maintain that mo…
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Entrepreneurship is equal parts sprint and marathon. Creating and scaling a brand requires discipline. Persistence. Gumption. Those unglamorous — and frankly, underrated — characteristics not only fuel the journey but also make the destination that much sweeter. In this two-part episode, we’re sitting down with Justin Rosenberg, founder and CEO of …
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The torrential rains turned this year’s Burning Man into a mud-soaked, apocalyptic hellscape, complete with celebrities bewailing their fate from a convoy of luxury motorhomes, right? Not exactly. In fact, some say this year’s unusual burn was serendipitous. It invited participants to disconnect — not only from technology, but also from the mindset…
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Does it feel like more companies are in watch-and-wait mode when it comes to their Q4 marketing budgets? You’re not imagining it. Organizations across the country seem to be playing it safe. And as talk of an impending recession continues to dominate the news cycle, they’re even more likely to implement preventive measures, including cuts. In today…
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What happens when an agency is powered by AI? By now, we’ve all wrestled with questions of ethics, sentience and whether or not ChatGPT (sorry … Sydney) is angling to replace the whole creative department. But, as marketers, there’s a lot more to think about. In today’s episode, we’re exploring the application of machine learning to marketing strat…
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Every agency — and every business — has its metrics of success. KPIs tell you more than how your organization is performing. They’re also a window into your direction, your culture and your values. In today’s episode, Summer Friday is taking a closer look at the way we measure up, and what happens when we reimagine our key criteria for success. Wha…
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Sometimes the best way to figure something out…is just to do the thing. Summer Friday was built on this belief. And so was this podcast, which launched two episodes ago without even having an official name. That all changes in episode three, where we set out to talk about SEO with digital marketing guru Madelyn Ihnen. But while discussing some best…
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In our sophomore episode, Summer Friday is taking an honest look at what happens when we throw out the old rules of engagement — and in the process, reimagine those six little letters: What if our UVP targeted our talent, rather than our clients? What if our KPIs measured relationships instead of revenue? We’re talking a whole new playbook here, on…
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The rarest large companies in the world are able to sustain enviable cultures. That's why we've chosen to manage a team and culture that's the size of a tribe. Within the marketing industry, we call that a "boutique." The goal: showing up to work every Monday with energy and inspiration. Summer Friday is a vibe. An approach. And — dare we say it? —…
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