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EP - 5 The Artificial Agency
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Content provided by Rob Simone, Michael Cruz, Alicia Wiedemann, Sarah Roberts, Rob Simone, Michael Cruz, Alicia Wiedemann, and Sarah Roberts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Simone, Michael Cruz, Alicia Wiedemann, Sarah Roberts, Rob Simone, Michael Cruz, Alicia Wiedemann, and Sarah Roberts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What happens when an agency is powered by AI?
By now, we’ve all wrestled with questions of ethics, sentience and whether or not ChatGPT (sorry … Sydney) is angling to replace the whole creative department. But, as marketers, there’s a lot more to think about.
In today’s episode, we’re exploring the application of machine learning to marketing strategy: Is performance all that matters? Is human intervention, with all its magic and messiness, still necessary — or even advantageous? And what does it mean for us when those insights come from algorithms that are, in the words of Rob Zombie, more human than a human?
It’s heady stuff. Join us‚ and add your (non-artificial) intelligence to the conversation.
Hosts: Rob Simone, Michael Cruz, Dan Gould
Producer: Lyndsay Hoff
Editor: Adam Kasper
heysummerfriday.com
@heysummerfriday
Summer Friday is a vibe. An approach. And — dare we say it? — a way of life. It's that ethos that inspires us, challenges us, and pushes us every day to take our company to places we never dreamed. And that’s what this podcast is all about.
Exploring business & culture means amplifying voices. That’s why we’re including as much diverse thinking as possible — opening up the guest list to pull in questions and perspectives from across our team and our listeners. It’s a conversation all about business, entrepreneurship, marketing, technology and life. Because that’s what Summer Friday is all about, too.
Hosts: Rob Simone, Michael Cruz, Dan Gould
Producer: Lyndsay Hoff
Editor: Adam Kasper
heysummerfriday.com
@heysummerfriday
Copyright Summer Friday LLC, 2023
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