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Grow My Cleaning Company's Podcast

Mike Campion, Author, Speaker, serial entrepreneur and bad dinner guest hel

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Wanna grow your cleaning company? Listen in and discover the secrets to growing your cleaning company as host Mike Campion coaches owners of cleaning companies about employees, hiring, firing, marketing, sales, systems and all things business (and a guest expert now and again). Episodes are only 20 minutes long and release every Monday and Thursday!
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Mike Campion teams up with Jackson Pinkoski to tackle the big debate on company cars for cleaning businesses. Spoiler alert: Mike thinks they’re more trouble than they’re worth—think ego boosts and empty wallets. Jackson backs it up with some marketing wisdom, pointing out how cheaper, smarter options like Google Ads or yard signs can do the same j…
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Mike and Lindsay tackle the biggest headaches keeping cleaning company owners up at night. From the overwhelming task of managing payroll and taxes to the eternal struggle of finding and keeping the right employees, they break it all down with practical advice and a touch of humor. Mike drops some truth bombs on why you should stop doing everything…
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Mike Campion hangs out with Don Wallace from Wallace Janitorial Services, and let’s just say, Don’s cleaning biz glow-up is the stuff of legend. He went from drowning in 70-80 hour workweeks to chilling while his profits doubled. The secret? Shifting his mindset and getting serious about systems. Don and Mike break down the magic of hiring the righ…
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Mike Campion and Suzanne Bandick dive into how your beliefs can either sabotage or propel your cleaning business. They discuss three common limiting beliefs—being too busy, feeling inadequate, and thinking you can't charge more—that often hold business owners back. Suzanne shares practical steps to shift these beliefs and highlights how changing yo…
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Mike Campion tackles the age-old debate: competing on price versus selling on value. Mike breaks down why focusing on value is crucial, explaining that customers who complain about price often just don’t see the full worth of your service. He emphasizes the importance of targeting the right clients, clearly communicating the value you're providing,…
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Mike Campion chats with Adan and Ruth Orozco, the dynamic duo behind Oasis Cleaning Services in Golden, Colorado. Since joining the program, they've seen their revenue grow by 400% and have gone from cleaning full-time to working just a few hours a week. They discuss the mindset shifts and strategies that led to their success, including setting bou…
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In this episode, Mike Campion and Jackson "Pinky" Pinkoski chat about the importance of stepping out of your comfort zone to grow your cleaning business. They dive into why focusing on what your business needs—like marketing—can be a game changer, even if it's not your favorite thing. Mike shares how just being interested in marketing, not necessar…
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Tune in as Mike and Lindsay tackle the burning question: how do you know if your marketing person is actually good at their job? Mike shares his thoughts on why you can’t just hand off your marketing to someone else without understanding the basics. He emphasizes that true marketing success is about generating leads, bids, and sales—not just postin…
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Mike Campion teams up with mindset coach Jenell Newell to talk about what really feeds your business. They dive into the importance of sales, using Janelle's grandmother's dishwashing lesson as a metaphor—focus on what’s closest to you first! Too many cleaning business owners get distracted by the back-end stuff and forget that nothing happens with…
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In this episode, Mike Campion gets real about the nitty-gritty of financial management for cleaning business owners. He’s all about knowing your numbers—because let’s face it, if you don’t, your business is on thin ice. Mike dishes out practical advice on setting up Profit First accounts and dives into the emotional rollercoaster that money can tri…
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Mike Campion and marketing expert Jackson Pinkoski dive into unconventional marketing strategies for cleaning companies. They discuss how many businesses start with the wrong focus—choosing platforms like Facebook or Yelp without first understanding their ideal client and their pain points. Jackson highlights the value of traditional marketing chan…
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In this lively episode, Mike Campion welcomes his wife, Nathalie, as a special guest while Lindsay is on vacation. Together, they tackle the common challenges of training employees in the cleaning business. Mike emphasizes the importance of hiring the right people who share core values, rather than trying to train those with the wrong attitude. The…
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Mike Campion tackles the real challenges of hiring in a cleaning business with some candid advice and lively discussion. One client shares his triumphs and frustrations with hiring, including how to handle candidates who aren't the right fit. Mike dives into the nuances of gender dynamics in hiring and how to maintain core values in your team. If y…
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Mike shares invaluable coaching insights from his recent calls with clients, diving into how to set expectations and handle client relationships with finesse. He highlights a client's triumph in overcoming past challenges and securing a new, high-stakes job, emphasizing the power of clear communication and realistic promises. Mike also recounts a p…
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Mike Campion and Lindsay Bjorklund tackle the challenge of unpredictable profits in the cleaning business, especially during peak seasons. They share insights on why some months feel like a rollercoaster ride and how to stabilize income, even with fluctuating demand. From strategic planning to community support, they offer practical advice for clea…
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In this episode, Mike Campion shares valuable insights from coaching calls with cleaning company owners, tackling questions on team inspections, training, and handling employee dynamics. He emphasizes the importance of accountability, consistency, and communication in maintaining high standards across all cleaning jobs. Mike also addresses common c…
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In part 2 of this top-rated replay, Mike Campion breaks down the essentials of winning more cleaning contracts. He emphasizes the importance of setting ground rules, understanding your client's needs, and effectively handling on-site visits. Mike also shares insights on how to conduct impactful pain conversations and secure realistic budgets. With …
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In this replay of a classic episode, Mike Campion shares game-changing tips for cleaning business owners on how to close more contracts. He covers the importance of understanding your client's background, the art of asking the right questions, and why you should qualify or disqualify leads before setting up appointments. Mike also introduces the co…
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Mike Campion and Suzanne Bandick tackle the concept of the "monkey mind" – that pesky inner voice that sows doubt and fear. They discuss how this mindset can hinder creativity and problem-solving, especially for cleaning business owners. Suzanne offers practical strategies to acknowledge and manage the monkey mind, transforming it from a hindrance …
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Mike and Lindsay dive into the importance of company culture and core values in reducing employee turnover and improving performance. They discuss how creating a strong culture through weekly meetings, monthly parties, and consistent communication can make a big difference. Mike shares insights on building a sense of community within your team, whi…
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In this lively episode, Mike Campion is joined by the dynamic Jenell Newell, who is one of the mindset coaches helping cleaning business owners thrive. They dive into the critical, yet often overlooked, topic of setting boundaries in life and business. Jenell emphasizes the importance of establishing clear working hours and sticking to them, while …
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Mike Campion and Jackson "Pinky" Pinkoski tackle the intricacies of sales and marketing for cleaning business owners. They explore the importance of aligning your message with the right media to attract the ideal clients. Jackson shares his expert tips on marketing strategies, while Mike delves into effective sales techniques. Together, they offer …
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In this lively Q&A episode, Mike Campion and Lindsay Bjorklund tackle hiring challenges in the cleaning industry. They discuss the importance of starting the hiring process early, maintaining a consistent hiring funnel, and paying competitive wages. Mike shares insights on creating reliable teams and the necessity of honest communication with poten…
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Mike Campion spills the secrets to keeping your cleaning business’s cash flow smooth and stress-free! Learn how setting payment terms upfront and being real with clients can save you tons of headaches. Mike shares why it's crucial to get paid in advance and how to handle those clients who just don’t get it. Plus, find out the perfect cash reserve s…
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Join Mike Campion and Suzanne Bandick in this engaging episode as they explore the transformative power of habits. Discover how small, consistent actions can create significant impact in both your personal life and business. Mike shares his expertise on leveraging habits for success, while Suzanne provides practical tips for developing habits that …
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Mike and Lindsay tackle the art of hiring, focusing on the magic of group interviews. They discuss how group interviews can save time and effort while helping you find the right fit for your cleaning business. Mike breaks down the steps, from inviting everyone to the interview to asking core values-based questions to find the best candidates. He al…
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Mike tackles the ups and downs of post-construction cleaning and short-term rentals. He shares some hard-earned wisdom on why post-construction jobs can be a nightmare, often costing more time and money than they’re worth. Mike also dives into the quirks of managing short-term rental cleanings, offering practical tips for smoother operations. He st…
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Mike Campion and Jackson Pinkowski tackle a common pitfall in marketing: the lack of a clear call to action. They emphasize the importance of guiding potential customers with specific, actionable steps rather than vague prompts. The duo highlights how an effective call to action can dramatically improve engagement and conversion rates. They also di…
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In this lively episode, Mike and Lindsay tackle questions from the cleaning biz community about working less and getting more done. Mike's got some bold opinions on gender strengths and work habits that might just get him canceled—so brace yourselves! Amidst the potential backlash, he dishes out tips on setting a vision and finding those rare, reli…
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Mike Campion and Jenell Newell discuss overcoming the fear of delegation for cleaning business owners. They explore common fears like clients only wanting the owner, potential employee mistakes, and the belief that no one can do the job as well as the owner. Jenell emphasizes the importance of shifting from an employee mindset to an owner mindset, …
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Mike Campion and Suzanne Bandick discuss the power of focus in attracting desired outcomes for cleaning business owners. Suzanne emphasizes the importance of recognizing and shifting negative thoughts to improve business results. They explore the concept of the thought wheel and how beliefs influence actions and outcomes. Mike adds his perspective …
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Mike Campion and Lindsay Bjorklund address common challenges faced by cleaning business owners. They discuss the importance of automating bookwork and invoicing to save time and stress, and offer advice on handling scams and fake leads. Mike emphasizes the need for effective marketing strategies tailored to the target audience instead of relying on…
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Mike Campion explains why having a website alone isn't enough to attract leads. He emphasizes the importance of driving traffic to your site and engaging directly with potential clients. Mike shares practical tips on focusing more on social proof and direct marketing strategies like the Dream 100. Additionally, Mike highlights the effectiveness of …
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Mike Campion and Jackson Pinkoski discuss the importance of tracking the right business metrics. They emphasize focusing on profit over revenue and setting specific, measurable goals. Mike explains how tracking only revenue can lead to increased risk and stress, while Jackson highlights the need to concentrate on useful marketing data, such as lead…
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Mike Campion and Lindsay Bjorklund address questions from Cleaning Nation, focusing on overcoming sales challenges and improving marketing strategies. Mike shares a two-part sales process to boost booking rates from email leads and emphasizes the importance of moving conversations from email to phone or in-person meetings. He also advises on refini…
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Mike Campion addresses the question of whether it makes sense to switch business niches, specifically from residential to commercial cleaning. He emphasizes the importance of having a clear plan and not making decisions based on random opportunities. Using Jessica's situation as an example, he discusses the potential pitfalls and considerations inv…
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In this special episode of the Grow My Cleaning Company podcast, Lindsay chats with Claire Montgomery and Diana Camacho about their transformative experiences at the Next Level event. Claire shares her insights on mindset, inspired by Brene Brown's quote about belonging and success, and discusses the importance of looking for proof of one's achieve…
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In this episode recorded live at the Next Level Live event, we hear inspiring stories from Cindy and Vernetta, two successful members of the Grow My Cleaning Company Next Level group. Cindy shares her experience of making a tough management change that transformed her business and personal growth. Vernetta reveals how she gained control of her fina…
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​​In this episode, Mike Campion and Jackson Pinkoski discuss common marketing pitfalls for cleaning businesses. They emphasize the importance of understanding your ideal client and their specific needs rather than relying solely on generic advertising platforms like Angie's List or Facebook. They highlight that effective marketing should focus on s…
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In this episode, we share insights from a recent client coaching call on the value of referral groups for cleaning businesses. A client celebrates joining a referral group, and Mike offers advice on navigating their benefits and pitfalls. He emphasizes the importance of targeting the right groups, committing fully, and focusing on high-value relati…
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Lindsay Bjorklund interviews Mike Campion on the topic of the importance of building a strong company culture and core values in your cleaning business. Many owners overlook this aspect, not due to a lack of value, but because they don't know how to create it. Mike emphasizes that real culture goes beyond nice gestures or posted values; it involves…
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In this episode taken from a coaching session, Mike Campion addresses the challenges of marketing strategies, while also helping business owners understand their perfect prospect's pain points through role-playing. He emphasizes the importance of categorizing prospects into green, yellow, and red groups to streamline marketing efforts effectively. …
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Tune in on a recent coaching call as Mike Campion shares some great tips for cleaning business owners. He talks about how to train your team to handle after-hours issues on their own by sticking to core values, freeing you up from those late-night stress calls. Mike also shares smart strategies for using door hangers to boost sales, like offering f…
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In this episode, Mike Campion answers the top questions gathered from our outreach coaches who connect with the Cleaning Nation community on Instagram and Facebook. He tackles key topics that cleaning business owners are curious about, such as finding and optimizing lead sources. Listen in as Mike provides practical advice and actionable tips to he…
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Mike Campion discusses the importance of value-based interview questions and how they can help ensure new hires align with a company's core values. He shares practical examples of using everyday scenarios to evaluate candidates, emphasizing the need for clear and actionable core values. He also shares insights on core values and addresses the chall…
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In this episode, Mike Campion and Suzanne Bandick, a results coach, discuss practical strategies for effective time management. Suzanne addresses the common complaint of "not having enough time" and offers four key tips. Mike and Suzanne emphasize the importance of being organized rather than just busy, highlighting that true success comes from man…
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In this episode, Mike Campion and Lindsay Bjorklund embark on an Ask Me Anything (AMA) session, addressing a range of topics from crafting effective hiring funnels to overcoming marketing challenges on a limited budget. Mike shares valuable insights on leveraging core values in recruitment ads, maximizing value perception to attract affluent client…
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In this engaging podcast, taken from a coaching session Mike Campion and Next Level members delve into the complexities of non-compete clauses, emphasizing the importance of trust and ethical conduct over legal formalities. They explore strategies for assessing employee loyalty, balancing gut feelings with tangible evidence. Additionally, they disc…
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Mike Campion and Jackson Pinkoski discuss the critical aspects of marketing for cleaning companies. They emphasize the importance of focusing on return on investment (ROI) rather than upfront costs, highlighting how a good ROI can turn seemingly expensive marketing campaigns into profitable ventures. They delve into the significance of crafting irr…
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Mike Campion and Lindsay Bjorklund address a pressing concern from a listener named Joe, who faces restructuring challenges in his cleaning company due to the loss of a major client. They emphasize the importance of avoiding reliance on single clients and advocate for a focus on recurring clients to mitigate risks. Mike discusses the significance o…
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