show episodes
 
The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. ...
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The Gems of Motherhood podcast features amazing gems of mothers from all walks of life. Each week you’ll hear interviews, stories, as well as resources and actionable tips that you can implement in your daily life to be the best gem God has called you to be. I look forward to walking this journey with you. Visit our website at https://gemsofmotherhood.com/ for more information.
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A weekly, interview-style podcast spotlighting incredible female-owned small businesses. These are genuine, authentic women who’ve achieved success without needing to ’hit it big’ or rely on trends from years gone by. They are women who’ve dared to dream differently and turned their passions into profit. They’re relatable individuals who’ve built thriving businesses from the ground up through hard work, dedication, and ingenious ideas.The goal of this podcast is to provide women with hope, i ...
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show series
 
Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets. Highlights…
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Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Busin…
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Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podc…
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Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either wit…
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Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to some…
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Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaign…
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Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms…
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Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. S…
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Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory. But life doesn’t work that way every day. As content creators and business owners, we know work still needs to…
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There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this ep…
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Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who…
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Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share? In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced d…
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What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business. Therefore, prayer is a key ingredient in navig…
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Got too much work on your plate? As online business owners, we wear a lot of hats. Product creation, marketing, customer service, social media, podcast editing, bookkeeping, the list of to-do’s is endless—but our skill sets are not. Most of us aren’t experts at all the skills needed to run a business, nor do we have the time to do it all. What woul…
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Has anybody ever told you to believe in yourself? Or to follow your heart? On the surface these words appear to be encouraging, but dig into the Bible and you’ll find that “encouragement” is actually bad advice. As Christian communicators and business owners, it’s imperative that we discern between worldly wisdom and God’s wisdom, especially when i…
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Every business owner needs a best friend. But not just any best friend....a business best friend. In this episode, host and business owner, Heidi Maranell sits down with her business bestie, Becky Kopitzke of The Inspired Business, to talk about why it's important to have someone who you can talk to about the business-side of your life. Becky and I…
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What's the deal with all these online business coaching programs? What does a coach do? How can a coach help you grow your audience, your influence, and your sales? How can you tell if and when it's time to hire a business coach? In this episode of The Inspired Business Podcast, we'll break down the difference between online courses, coaching membe…
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As a former preschool teacher turned homeschool mom, Carmen Vermillion realized her kids didn’t know about a lot of holidays and there was so much more she could do with adding seasonal play and activities into their homeschool day. She decided to create printable packs that incorporated fun learning, colorful designs and seasonal activities into a…
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Every business has an awkward middle between getting started and actually bringing in a profit. In this episode, host and business owner, Heidi Maranell spills the beans on her own journey and serves up some down-to-earth advice to help you push through the uncertainty and discomfort in your business. DISCUSSED IN THIS EPISODE Heidi’s recent work f…
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Laurelyn Harrig sits down to talk with Heidi about her business, My Brand Photographer where she is a brand photographer and strategist helping female entrepreneurs and women-owned businesses bring their brand and business to life through website images, social media content, and other marketing images. Laurelyn works to free up her clients MOST va…
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Laura Andrews, owner and creator of Sunday Dough, talks with us about the whirlwind of the past year as she started her donut shop. After eating an amazing donut while on vacation, Laura set out on a quest to replicate that donut. Through much trial and error or a couple of years, Laura created the most amazing donut that now sells out in a matter …
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Libby Rankin, owner of Platters With Purpose, shares the story of her daughter, Maddy, and her fight with pediatric cancer. Maddy always loved to have a “snack plate” and when she passed away, Libby got the idea to start Platters With Purpose to help fund pediatric cancer research in Maddy’s honor. Maddy believed there would be a cure. It just didn…
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Lindsey Dickinson, owner of Decorating by Lindsey, shares her story of getting started as a decorator and designer as she helps people love the place and spaces where they live. Lindsey will share with us the steps she works through with her clients, and we’ll discuss why knowing the flow and specific uses of the room is the most important step in …
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Amanda Svoboda, owner of Little House on Main, talks with us about starting a gift shop and lifestyle boutique with a mission for supporting and giving back to those in need because the Svoboda’s found themselves in need just a couple years ago. We’ll talk about how Amanda got started in her physical location, adding ecommerce to the business, and …
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Learn how Kortney Carey of Bakery Tee Co. took a very specific niche and built a profitable baking lifestyle clothing line all without having any inventory at her house. Kortney fell in love with the print-on-demand business model and has grown her cookie and baking t-shirt business to generate full-time income. She uses her sarcasm and cookie expe…
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Learn how Naomi Dable of Naomi Paper Co, creates her own fonts and hand-letters her own product line of stationery and gifts. From greeting cards to stickers to tea towels to a yearly planner filled with hand-lettering practice area, Naomi shares her journey, insights, and the passion that drives her artistry. SHOW NOTES Sending meaningful cards in…
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Amanda Mondloch of Busy Doodle Mobile Fitness and Training joins Heidi to talk about how she took her passion for dogs and turned it into her dream business teaching obedience and scent-work classes as well as providing real-life opportunities for people to walk and train their dogs on a flexible schedule. Her non-traditional way of doing business …
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Learn how Sophie Hill, owner of JoyPop, started her Des Moines based studio specializing in custom balloon installations, garlands and arches. Custom balloon designs bring a unique and unforgettable touch to all of life’s celebrations. Sophie started JoyPop to create and be inspired by celebrations, and, as she says, balloons are all about having f…
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Listen in as Leah Wafful, owner of Waffles & Whip, shares her story of converting an old horse trailer into a mobile waffle bar serving gourmet waffles on a stick for private events. We’ll learn how Leah preps for large events and how she came up with the waffle idea in the first place. She is a serial entrepreneur who genuinely loves pouring her h…
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Are you tired of the same old results when you're searching for a business idea that fits YOU? Get ready to dive into a world of endless possibilities! I'm Heidi Maranell, and I'm passionate about women supporting women. That's why I’m putting a spotlight on incredible female-owned small businesses who've conquered the business world on their terms…
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Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not ju…
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Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy? If these questions take up any tiny bit of space in your head, it’s …
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What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Podcast, I’m talking with my mastermind friends and FOCUS Retreat co-hosts—Jennifer Ford Berry, Lori Beth Au…
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Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize you…
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How can you know if your digital product is going to sell? Several factors can help determine ahead of time whether your sales funnel leads to conversions… or crickets. And it’s all dependent on one critical best practice: market research. Have you asked your customers what they want? How do you know for sure that your product is positioned to solv…
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Did you know? There’s a difference between a good content creator (or “contentpreneur” as I like to call us) and a great one. Lots of people can write or speak or host a podcast and share their thoughts and products with the marketplace. But not everyone does it truly well. Do you know what trips the threshold between good and great? There’s just o…
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Confession: I work a lot. I love what I do, so I tend to want to do it all the time. Which might be an admirable quality if only I didn’t have an entire spectrum of other responsibilities that are equal to and often MORE important than work. How can a successful, work-from-home online entrepreneur create a business that supports the family rather t…
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Do you struggle to find the motivation to get work done as an online entrepreneur? How can you stay motivated to make progress in your content-based business, especially when there’s no boss breathing down your neck telling you what to do or when to do it? You are your own boss. Which means it’s up to you to get the work done, and to keep working t…
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What’s the big deal with Chat GPT? AI wordsmith technology has caused quite a buzz among digital marketing experts and online business owners recently, and for good reason. It can make our jobs easier… or replace us altogether. Should we fear GPT, embrace it, or pretend it doesn’t exist? No, somewhat, and no. This episode explores how Christian con…
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If you’re not yet earning the income you need from your creative work, it might be time to raise your prices. My guest in this episode, bestselling author Brett Harris, founder of the Author Conservatory, shares his insight on the win-win scenario of charging according to your value, which actually empowers you to serve your audience better. This c…
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Should you offer refunds for digital products? What are the advantages and disadvantages of a generous return policy, and when is it appropriate to offer one (or not)? If you’re selling downloadable products, online courses or memberships, live training events, or coaching programs, money-back guarantees and refunds are a factor you’ll need to cons…
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Your podcast isn’t just for sharing content. It’s a powerful marketing tool. If you’re not utilizing your podcast as a means of growing your business, then you’re missing out on a gold mine of income opportunities. In this episode of The Inspired Business Podcast, you’ll discover how to position your podcast at the top of your funnel, so you can ga…
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Confused about what it takes to launch a podcast? Join the club. Podcasting can seem like an enigma from the outside looking in. What do you need to do in order to make sure your new podcast doesn’t fall flat? Is there a magic formula to announcing a successful podcast? Not really. But there are some simple best practices you can follow. This episo…
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Afraid of self-promotion? Your book, podcast, coaching group or online course is NOT about you, that’s true. It’s about serving your customers and glorifying God with your talents. Yet hiding under a rock is not good stewardship—or good for business. As a Christian content creator, you are the face of your business; therefore, it’s important to put…
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Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as s…
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Scared of all the technology involved in running an online digital products business? There are pros and cons to doing it yourself. When is outsourcing your tech tasks actually a better choice? Do you really have to learn how to use Kajabi, ConvertKit, WordPress, ThriveCart, LeadPages, Zapier, MailChimp, oh my! In this episode, we’re exploring the …
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Are you ready to make more sales without spreading yourself thin? That’s the goal of scaling an online business, but it requires some prep work. In this episode we’ll talk about the difference between seasons of expansion and seasons of selection, and how one leads to the other. I’m giving you a peek under the hood of The Inspired Business today an…
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Is it really possible to pursue a dream and motherhood at the same time? I hear a lot of women say they feel called to write a book, launch a podcast, start a business, pursue a speaking or coaching ministry… yet they’re afraid there’s no way they can manage it without sacrificing time or attention for their kids. Family is priority; therefore, the…
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New year, new goals? Great. How are you planning to reach them? If you’re like most content creators and entrepreneurs, chances are you’re eyeing a new coaching program or online course in hopes it’ll help level up your business. But there’s a reason many courses fall flat. And it might surprise you. In today’s episode, I’m sharing some tough love …
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Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take i…
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