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18 | How to Turn Your Email Subscribers Into Paying Customers (Email Marketing Series Part 3)
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Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take interest in your products and convert to paying customers. This episode includes my insider’s secret to gaining customers on autopilot through email marketing.
Highlights:
- Why your top focus for email marketing should never be strategy or sales, but something much more valuable
- Creating an automated welcome sequence, and how your welcome content will depend on how a subscriber entered your list
- Two directions you can go after the initial welcome sequence
- Advanced email marketing strategy: the extended nurture series
Resources mentioned in this episode:
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