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51 | Memberships - Pros, Cons, and What It's REALLY Like to Run One
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Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go.
Highlights:
- What memberships have in common with prom dress shopping
- Pros of running a membership: changing lives and getting paid
- Cons of running a membership: burnout for you and the buyer
- What causes members to leave a paid community
- When losing members is a reflection on you and when it’s not
- How continual market research can help you keep your members happy
- Don’t give in to the bells and whistles; serve within your parameters
- Trust your funnel
Resources mentioned in this episode:
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