show episodes
 
Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue? This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode ...
  continue reading
 
Artwork

1
Smart Talk Series

Melissa Vela-Williamson, APR

Unsubscribe
Unsubscribe
Monthly
 
The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or pe ...
  continue reading
 
Loading …
show series
 
This season, we've learned that cultural strategy is essential, but approaches can feel hollow and performative without collaboration and authentic engagement with the cultures being recognized. In this season finale, Melissa speaks with Charlene Ostbloom, the founder of Bloom Communications and Angela Gonzalez, the communications manager for Chuga…
  continue reading
 
Creating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society. About Ben: Ben Finzel is president of RENEWPR, a Washington, DC-based publi…
  continue reading
 
Sometimes the audiences that are the easiest to reach are not the ones that you need to hear from. In today's episode, Melissa sits with Jessica Broome Ph.D., the founder of Southpaw Insights about what inclusive insights are and how they can benefit every communicator. About Jessica: Dr. Jessica Broome is a survey methodologist and insights profes…
  continue reading
 
Soccer brings together people of all cultures around the world. With a large audience that comes from so many backgrounds, how do you best communicate with each? Tune in to an engaging conversation with the Executive Director of Public Relations for the FIFA World Cup 2026™ Daniel "Danny" Marin about how to communicate with an international IQ. Abo…
  continue reading
 
Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence. About Gabriel: Gabriel R…
  continue reading
 
Join us this season as we focus on Cultural Strategy! Melissa kicks off Season 8 with Associate Director of Race and Ethnicity Research at Pew Research Center, Sahana Mukherjee. Listen as they discuss the important role research plays when crafting cultural strategy. About Sahana: Sahana Mukherjee is Associate Director of Race and Ethnicity researc…
  continue reading
 
Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zun…
  continue reading
 
When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into b…
  continue reading
 
You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audien…
  continue reading
 
No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and impo…
  continue reading
 
As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! Abo…
  continue reading
 
Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarr…
  continue reading
 
Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now! Resources mentioned: - Ethics and Copyright Law in an AI-Excited World - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - PR Pro Gear…
  continue reading
 
We spoke to Nusrat Ahmed on Zoom to hear about her role as Lead Curator of the new South Asia Gallery at Manchester Museum. The first permanent gallery of its kind in the UK, it was uniquely brought together through the collaboration of community leaders, educators, artists, historians, journalists, scientists, musicians, students and others from S…
  continue reading
 
Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn! - Smart Talk: Public Relations Essentials All Pros Shou…
  continue reading
 
Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step bo…
  continue reading
 
Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Pub…
  continue reading
 
How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for nota…
  continue reading
 
It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few cert…
  continue reading
 
When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season …
  continue reading
 
Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: - Career evolution…
  continue reading
 
Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A A…
  continue reading
 
Smart Talk: Public Relations Essentials All Pros Should Know Audiobook is now available! Actions to take: - Download your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks Resources mentioned: - Smart Talk Audiobook on Amazon - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - …
  continue reading
 
Season finale! Listen in as Melissa wraps up season five by passing the mic to Melissa Monroe-Young, APR to speak on transitioning careers from journalism to public relations. About Melissa: Melissa has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest …
  continue reading
 
In public relations, relationships are everything. This week, Melissa passes the mic to communications executive, Moon Kim, for advice on creating authentic connections through networking and becoming a true client counselor. Tune in for great tips on building strong relationships in your field. About Moon: Moon Kim is a seasoned communications exe…
  continue reading
 
As a PR pro, some of the most important relationships you will form are with the media. In this episode, Melissa passes the mic to Vincent T. Davis, a reporter and columist at the San Antonio Express-News, for advice on cultivating beneficial and meaningful relationships with the media. About Vince: Vincent T. Davis is a general assignments reporte…
  continue reading
 
Public relations pros have a lot to worry about in their day-to-day. This means that most of the time, personal well-being falls to the bottom of the list. This week, Melissa passes the mic to Mark Mohammadpour to teach us how to healthfully manage the demands of a career in PR. About Mark: Mark Mohammadpour is the owner and Chief Well-being Office…
  continue reading
 
This February 2023 we are celebrating LGBTQ+ History Month and we are delighted to be joined by actor and director Gabriel Clark to discuss his time at Manchester, what he has been up to since graduation and the theme of this year's history month - Behind the Lens.By Kate Bradbury and Hayley-Jane Sims
  continue reading
 
This week, Melissa passes the mic to Anais Biera Miracle, the Chief Communications Officer for Southwest Key Programs to give us a masterclass in mentorship, emotional intelligence, and adaptive leadership. About Anais: Anais Biera Miracle is the Chief Communications Officer for Southwest Key Programs, one of the largest, Latino-led nonprofit organ…
  continue reading
 
Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: - The importance of representation…
  continue reading
 
It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook. Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time. Ben and Tommy get…
  continue reading
 
Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative. Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your un…
  continue reading
 
Why is your social media like a department store? Ben gets into it in this five-minute run down. There are plenty of social media strategies out there but as a creator what do you really want from your posts? Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content. …
  continue reading
 
What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business. When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for. Ben gets into how and why first-party data is where it all sta…
  continue reading
 
Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how. Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means …
  continue reading
 
Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr. Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships. Ben and Grace dig into why building connection between influencers and brands is the se…
  continue reading
 
Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda. Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less…
  continue reading
 
Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on…
  continue reading
 
From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out how. SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts acros…
  continue reading
 
Season finale! For the last episode of season four, Melissa reads the introduction from her book, "Smart Talk: Public Relations Essentials All Pros Should Know." Topics covered: - Recap of the season - Melissa's journey to becoming an author - The introduction of "Smart Talk: Public Relations Essentials All Pros Should Know” Actions to take: - Get …
  continue reading
 
Marketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive…
  continue reading
 
Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger. Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod,…
  continue reading
 
The operating system for being human is a lot simpler than you'd imagine. We are all driven by our values. But what are these values? And how do we use this information to better understand each other? This week, Melissa talks to David Allison, the trailblazing founder of the Valuegraphics Project. About David: David Allison is the Global Values Le…
  continue reading
 
Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best. Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the …
  continue reading
 
What do you consider the "general market"? As a country, our marketing needs are as complex as our identities. This week, Melissa talks to the CEO and founder of APC Collective, Audrey Ponzio, about her communications agency's groundbreaking work in mindful marketing. About Audrey: Audrey Ponzio is the CEO & Founder of APC Collective where she and …
  continue reading
 
What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett. About Thomas: Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relation…
  continue reading
 
Even in an evolving field like public relations, sticking to the fundamentals is a strategy you can always bet on. This week, Melissa talks to Robert Dilenschneider, the founder and CEO of The Dilenschneider Group about his trailblazing journey through the changing world of public relations. About Robert: Robert Dilenschneider is the founder and CE…
  continue reading
 
Season 6 is a wrap. But before Ben signs off, he’s got 6 key takeaways ALL aspiring podcasters need. Plus the chance to win a professional audit and masterclass for your show. Ben takes you through the most important and highly actionable insights from Season 6 of Subject Matter. Dedicated to helping creators build, grow and monetize podcasts, tune…
  continue reading
 
When you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing. About Yvonne: Yvonne “Bonnie” Garcia founded MarketVision in 1…
  continue reading
 
Paving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™. About Gini: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of t…
  continue reading
 
Loading …

Quick Reference Guide