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S7 Ep8: Why Data Matters To Your Media Business

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Manage episode 348428982 series 2832107
Content provided by Ben Bradbury. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bradbury or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.

When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.

Ben gets into how and why first-party data is where it all starts.

And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 348428982 series 2832107
Content provided by Ben Bradbury. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bradbury or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.

When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.

Ben gets into how and why first-party data is where it all starts.

And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

172 episodes

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