Best Ben Kenyon Podcasts (2024)

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Ep 550: Don't Pay 50K For That Website (Before You listen To this!) with Ben Sharf, Platter 32:29

4h ago32:29

32:29

Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success. In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particula…

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Ep 549: Is Burnout Going To Kill You? with James Pieper, Sew Much Commerce 36:14

2d ago36:14

36:14

The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and pe…

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Ep 548: Tiktok Shop Live Selling - Everything You Need To Know with Jordan West 7:07

4d ago7:07

7:07

Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best pract…

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Ep 547: Is Meta Performance As Bad As We Think? Charley T thinks Differently 31:31

7d ago31:31

31:31

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, a…

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Ep 546: SAAS Head To Head - CreatorCommerce vs LoudCrowd with Kenyon Brown, Gary Garofalo 33:03

9d ago33:03

33:03

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss …

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Ep 545: Why You Should Never Go To Another In-Person Event (Before You Listen To This Episode) with Chris George, Subsummit 28:04

11d ago28:04

28:04

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business grow…

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Ep 544: TikTok Shop - How To Get Sales On Day 1 with Jordan West 9:43

13d ago9:43

9:43

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportu…

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Ep 543: How To Track The Website KPIs That Matter In 2024 with JJ Reynolds, Vision Labs 29:09

18d ago29:09

29:09

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the…

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Ep 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, Geologie 33:02

21d ago33:02

33:02

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry ch…

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Ep 541: YouTube Channel Growth for Ecomm - Zero To 10K Subscribers In 3 Months with Mina Elias, Trivium 29:52

23d ago29:52

29:52

Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop. In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies t…

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Ep 540: Tiktok Shop. This Changes Everything with Jordan West 26:54

29d ago26:54

26:54

Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence. In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including…

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Ep 539: What Actually Matters In Your Agency Relationship with Jordan West 12:26

1M ago12:26

12:26

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships. In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from…

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Ep 538: Leverage Giveaways - The New Way with Jordan West 10:38

1M ago10:38

10:38

Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact. In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called…

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Ep 537: Why Agencies Suck Part 2 - How To Work With Your Agency with Jordan West 15:47

1M ago15:47

15:47

Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes. In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder…

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Ep 536: Why Every Product Should Have A Guarantee or A Warrantee with Mike Kaufman, ProTuff Products 30:56

1M ago30:56

30:56

Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offer…

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Ep 535: Success Strategies Of A Serial E-Commerce Entrepreneur with Alex Back, Couch.com 31:31

2M ago31:31

31:31

Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies. In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of ch…

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Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley 41:02

2M ago41:02

41:02

Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success. In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Ke…

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Ep 533: The Silent Killer Of E-Commerce Brands with Pauline Shiu, Finale Inventory 27:34

2M ago27:34

27:34

The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce. In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managi…

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Ep 532: How to Find a Blue Ocean in the Red Ocean of Beauty with Julie Floyd, StyldLife 24:20

2M ago24:20

24:20

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent. In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to …

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Ep 531: Jordan's Strange Test - It Might Just Work... 10:55

2M ago10:55

10:55

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth. In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings…

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Ep 530: Tiktok Shop Basics with Jordan West 12:07

2M ago12:07

12:07

The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with …

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Ep 529: Lessons Learned From Helping Build One Of The Biggest Cup Companies in North America with Morgan Logsdon, Sixth House Marketing 31:34

2M ago31:34

31:34

Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels f…

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Ep 528: Scaling Tiktok Influencers As A Millennial Brand - A CEO Chat with Lance Patterson, Juice Beauty 28:41

2M ago28:41

28:41

The impact of Tiktok shops for brand awareness and community building, not just for sales. The discussion also touched on the potential influence of Tiktok shops on content creation and influencer marketing. In this episode, Jordan West and Lance Patterson, CEO of Juice Beauty, a brand making waves in the beauty industry shared insights and experti…

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Ep 527: Creating Mr. Beast Like Hype For Your E-Commerce Brand with Eric Autry and Craig Martens, Shared Sweeps 35:00

2M ago35:00

35:00

By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction. In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences,…

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Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks 36:42

2M ago36:42

36:42

Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business. In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The di…

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Ep 525: How DTC Brands Are Adding 1-3 Million Of Revenue A Year (PS It’s Not Where You Think) with Stef Van Boekel, Operator One 29:12

3M ago29:12

29:12

Whether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable. In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and se…

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Ep 524: Software Battle 1 - Klaviyo VS Sendlane - Let The Best ESP Win with Jordan West 22:52

3M ago22:52

22:52

Whether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's insights will provide you with valuable information to help make the best choice for your business. In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and v…

1
Ep 523: Shopify's Winter Update 2024 with Jordan West 10:23

3M ago10:23

10:23

Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify. In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that…

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Ep 522: What Does Fulfillment Need To Be For A Modern E-commerce Brand? With Jared Ward, Luminous 31:54

3M ago31:54

31:54

The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. …

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Ep 521: What Matters For Creative Performance in 2024 with Reza Khadjavi, Motion 36:25

3M ago36:25

36:25

The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand. In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivo…

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Ep 520: Why Prepaid Should Be On Your 2024 Roadmap with Shanda Hurst and Nikita Richard, Ordergroove 25:26

3M ago25:26

25:26

Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle. In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize…

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Ep 519: The Trick To Being First Purchase Profitable With Priti Kapoor, Jenny Bird 24:59

4M ago24:59

24:59

The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners. In this episode, Jordan West and Priti Kapoor, share insights into the importance of profitable growth and sustainability in the retail i…

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Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand 28:01

4M ago28:01

28:01

Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. In this episode, Jordan West and Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of buil…

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Ep 517: E-commerce For Good with Adriaan Zimmerman, Ned 28:44

4M ago28:44

28:44

The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others. In this episode, Jordan West and Adriaan Zimmerman, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and th…

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Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd 32:52

4M ago32:52

32:52

From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business. In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the…

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Ep 515: How To Launch A Premium Ecommerce Product with Taylor Sanford, Premier Spike 30:29

4M ago30:29

30:29

Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand. In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufact…

1
Ep 514: The 2024 Influencer Playbook For DTC Brands 11:03

4M ago11:03

11:03

Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a g…

1
Ep 513: The 2024 Subscription Playbook For DTC Brands with Chris George, SubSummit 32:12

4M ago32:12

32:12

Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches. In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the…

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Ep 512: How To Make 99% Margins On Your Shopify Store with Steven Sisskind, The Hero Company 28:00

4M ago28:00

28:00

From unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion. In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-c…

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Ep 511: How To Launch A New Product With No Facebook Ads With Nikita Vakhrushev, Aspekt Agency 27:03

4M ago27:03

27:03

Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt, dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce succes…

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Ep 510: Don’t Hire A 3PL Until You Ask These Questions with Izzy Rosenzweig, Portless 34:18

5M ago34:18

34:18

The importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers. Jordan West and Izzy Rosensweig share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact …

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Ep 509: 2024 Crystal Ball With One Of DTCs Biggest Brands CMO 34:07

5M ago34:07

34:07

With increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive. In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the ch…

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Ep 508: Predatory Lenders - Who To Use And Not To with Wayne Richard, Bean Ninjas 32:07

5M ago32:07

32:07

It's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes. In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investment…

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Episode 4/Rodney McLeod: From Undrafted Into the NFL Spotlight: Managing Pressure & Achieving Growth 29:36

5M ago29:36

29:36

In this episode, we dive into the journey of Rodney, an elite football player. Rodney shares how his passion for football started at the age of six and how he knew he had a talent for the sport after scoring a 97-yard touchdown. He talks about his love for the game and how he would watch football with his family, imitating the moves of his favorite…

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Ep 507: Hot Takes On DTC Twitter Ep 1 - Do CPCs Even Matter? 9:55

5M ago9:55

9:55

Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization. In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't …

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Ep 506: How One Brand Tripled Traffic With This Little User Platform with Steve Wasik, Vktry Gear 35:37

5M ago35:37

35:37

It’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media mark…

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Ep 505: 15 Ecommerce Trends For 2024 That No One Is Talking About 20:14

5M ago20:14

20:14

A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headles…

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Ep 504: Q5 - The Most Wonderful Time In DTC? with Lauren Petrullo, Mongoose Media 37:27

5M ago37:27

37:27

Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases. In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media, dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world o…

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Ep 503: Tiktok Shops - Don't Miss Out On This Once In A Lifetime Opportunity! With Jake Bjorseth, Trndsttrs 35:30

5M ago35:30

35:30

Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers. In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's…

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Ep 502: Surviving 2024 - The Hiring Moves You Must Make with Joel MacPherson, TrueOps 31:22

5M ago31:22

31:22

Explore the crucial art of recruiting top talent so that you can build an unstoppable team. It's all about finding the perfect fit for specific tasks and the value they bring. In this episode, Jordan West and Joel MacPherson, Co-Founder of True Ops share the challenges of hiring and scaling teams, emphasizing the need for talent density and a prope…

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Ben Kenyon Podcasts

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