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Before The Bestseller

Alex Strathdee & Laura Briggs

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This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
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Most sales training is wasted because it only focuses on tactics of how to sell. Peak Performance Selling will take a different approach and focus on the mental strategies and tactics top performers use to not only sell effectively but to manage their life better too. Join us as we interview top Sales Professionals and leaders about the mental side of sales, how they build empathy, emotional intelligence, resilience and success.
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We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable e…
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In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is trul…
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In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of 'The 12 Week Year.' Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood t…
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Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book 'The 12 Week Year.' This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning. Whether you're see…
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the conversation with our previous guest Orrin Webb Jr., a certified practitioner of the Myers Briggs Type Indicator and an expert in applied emotional intelligence. We delve into the transformative power of self-reflection and emotional intelligence in the world of …
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the conversation with our previous guest Orrin Webb Jr., a certified practitioner of the Myers Briggs Type Indicator and an expert in applied emotional intelligence. Orrin shares his philosophy of managing not just the process but the human being involved, emphasizin…
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In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell, a TikTok enthusiast, and discuss his remarkable journey to over a hund…
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the conversation with our previous guest Orrin Webb Jr., a certified practitioner of the Myers Briggs Type Indicator and an expert in applied emotional intelligence. Jordan and Orrin talk about the world of personality types and their impact on sales performance. Orr…
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the conversation with our previous guest Orrin Webb Jr., a certified practitioner of the Myers Briggs Type Indicator and an expert in applied emotional intelligence. Orrin shares his journey from a non-tech background to becoming a proponent of emotional intelligence…
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Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What …
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the world of successful selling strategies with guest Tom Alaimo. Jordan Benjamin delves into the world of sustainable peak performance with guest Tom Alaimo. Tom, a seasoned sales professional, shares invaluable insights on leadership qualities, personal habits for …
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the world of successful selling strategies with guest Tom Alaimo. Jordan Benjamin and Tom, delve into the struggles faced by millennial sales professionals. They explore the pressures of modern sales, remote work challenges, mental health concerns, and the invaluable…
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Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution…
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the world of successful selling strategies with guest Tom Alaimo. Tom and Jordan explore the foundational aspects of successful selling beyond sales tactics, emphasizing the significance of mindset development, timeless wisdom from classic books, and the continuous p…
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In this episode of Peak Performance Selling Podcast, we revisit and dive deep into the world of successful selling strategies with guest Tom Alaimo. Tom, a sales expert with a unique introverted approach, shares his insights gleaned from a diverse career, including his early days in door-to-door sales. From his experiences at Ecto to his role at Go…
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Amy Hrehovcik, a seasoned sales professional turned mental health advocate. Jordan and Amy talk about the power of objectivity and mental strategies that drive sustainable peak performance in sales. Amy shares personal anecdotes and …
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Amy Hrehovcik, a seasoned sales professional turned mental health advocate. Jordan delves into the critical aspects of supporting mental health in sales teams with Amy. Amy shares her experiences and perspectives on how companies and…
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Amy Hrehovcik, a seasoned sales professional turned mental health advocate. Jordan and Amy delve into the complexities of achieving and sustaining high performance in sales. They discuss the emotional toll of success, the struggle wi…
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Amy Hrehovcik, a seasoned sales professional turned mental health advocate. She shares her journey from a sales background to championing mental wellness. Discussing upbringing, discomfort, and emotional awareness, Amy delves into th…
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In this episode of Peak Performance Selling Podcast, we revisit deeper into our previous conversation with Cynthia Barnes—an influential figure in sales, the founder of the National Association of Women Sales Professionals (NAWSP), a prominent advocate for empowering women in sales, and a distinguished keynote speaker. Jordan and Cynthia discuss st…
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In this episode of Peak Performance Selling Podcast, we revisit deeper into our previous conversation with Cynthia Barnes—an influential figure in sales, the founder of the National Association of Women Sales Professionals (NAWSP), a prominent advocate for empowering women in sales, and a distinguished keynote speaker. Jordan and Cynthia discuss st…
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We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implemen…
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Cynthia Barnes—an influential figure in sales, the founder of the National Association of Women Sales Professionals (NAWSP), a prominent advocate for empowering women in sales, and a distinguished keynote speaker. Cynthia delves into…
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In this episode of Peak Performance Selling Podcast, we revisit and delve deeper into our previous conversation with Cynthia Barnes—an influential figure in sales, the founder of the National Association of Women Sales Professionals (NAWSP), a prominent advocate for empowering women in sales, and a distinguished keynote speaker. Cynthia generously …
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Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The autho…
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In this episode of Peak Performance Selling Podcast, we dive deep to a conversion from our previous guest, Ralph Barsi, who was at the time a VP of Global Inside Sales at Tray IO in San Francisco. We delve into strategies, resources, and mentoring initiatives aimed at supporting team members' mental health, particularly in the sales environment. Ra…
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In this episode of Peak Performance Selling Podcast, we dive deep to a conversion from our previous guest, Ralph Barsi, who was at the time a VP of Global Inside Sales at Tray IO in San Francisco. We unravel essential tips, mental strategies, and routines that breed sustainable peak performance. From discussing vulnerability to structuring one's da…
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In this episode of Peak Performance Selling Podcast, we dive deep to a conversion from our previous guest, Ralph Barsi, who was at the time a VP of Global Inside Sales at Tray IO in San Francisco. Ralph shares invaluable insights on the significance of being present and purpose-driven in sales careers, offering wisdom on building authentic success …
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin interviews Ralph Barsi, VP of Sales at Kahua, about the intersection of mental health, authenticity, and effective sales leadership. Ralph shares insights from his journey in sales development, emphasizing the significance of authenticity, self-awareness, and building peak pe…
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In this episode of Peak Performance Selling Podcast, Jackie Hermes, an esteemed sales leader, shares insights on fostering sustainable peak performance and well-being within sales teams. The discussion revolves around building self-awareness, promoting wellness initiatives, the significance of authentic leadership, and creating a supportive work en…
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin engages in a riveting conversation with Jackie Hermes, a seasoned entrepreneur and mother, about unconventional financial strategies, fostering a mindset of abundance, and finding equilibrium between business leadership and parenthood. Jackie shares her journey of overcoming …
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In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the i…
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In this episode of Peak Performance Selling Podcast, Jackie Hermes delves into the nuances of sustained peak performance, stress management, and the entrepreneurial journey. Jordan and Jackie discuss the importance of recovery, stress awareness, the critical role of sleep, goal setting, and strategies for building a personal brand on LinkedIn. PEAK…
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin interviews Jackie Hermes, the CEO of Excellity, an agency supporting SaaS startups. Jackie shares her journey as an entrepreneur, discussing the challenges, pivotal moments, and the strategies she employed in navigating the world of sales, women's entrepreneurship, and the nu…
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Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' …
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In this episode of Peak Performance Selling Podcast, Morgan J. Ingram, Founder and Chief Edutainment Officer at AMP, covers a critical topic of resilience in the sales profession. Ingram shares his personal journey dealing with burnout and strategies to maintain peak performance by prioritizing mental health and balancing energy expenditure. He dis…
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In this episode of Peak Performance Selling Podcast, Morgan J. Ingram, Founder and Chief Edutainment Officer at AMP, uncovers the secrets behind leveraging affirmations, the active brain, and the journey towards success. Morgan delves into the intersection of spirituality, mental strategies, and the power of self-talk in achieving peak performance.…
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In this episode of Peak Performance Selling Podcast, Jordan Benjamin interviews Morgan J. Ingram, Founder and Chief Edutainment Officer at AMP, particularly dealing with rejection. Morgan shares valuable insights on the mindset required to thrive in sales, emphasizing the importance of not letting rejection deter your success. He discusses strategi…
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In this episode of Peak Performance Selling Podcast, Morgan J. Ingram, Founder and Chief Edutainment Officer at AMP, shares his journey from selling Pokemon cards in middle school to navigating the world of NFTs today. Discover the power of finding your unique voice in sales and how to create a sustainable peak performance in your career. PEAK PERF…
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In this episode of Peak Performance Selling Podcast, Jordan Benjamin and Andy Paul, an author of the upcoming book "Sell Without Selling Out: A Guide to Success on Your Own Terms.", dive deep into the valuable insights into sales strategies, mindset, and the importance of character in the sales profession. They discuss the significance of gratitude…
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In this episode of Peak Performance Selling Podcast, Jordan Benjamin engages in a thought-provoking conversation with sales veteran Andy Paul. They explore the surprising realities of selling in the digital age, the importance of coaching and personal development for sales leaders, and the need for a fresh perspective on mental health and wellness …
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In this episode of Peak Performance Selling Podcast, Jordan Benjamin and Andy Paul delve into the critical aspects of building trust, adding value, and understanding the buyer's true priorities in the sales process. Andy shares valuable insights and experiences from his career in sales and discusses the misconceptions surrounding modern selling. Wh…
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In this episode of Peak Performance Selling Podcast, Jordan Benjamin interviews Andy Paul, a seasoned sales expert with over 30 years of experience. Andy shares pivotal moments from his sales career that shaped his views on sales. He emphasizes the significance of building relationships in sales, highlighting that buyers ask, "Why you?" more than "…
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In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mik…
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In this episode of Peak Performance Selling Podcast, Gerhard Gschwandtner, founder and CEO of Selling Power Inc, discusses valuable insights for individuals trying to break into tech or sales, especially those who are first-generation immigrants or Americans. Gerhard shares his perspective on leveraging cultural differences, embracing competition, …
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin welcomes Gerhard Gschwandtner, founder and CEO of Selling Power Inc. Gerard explores the crucial elements of peak performance in sales. Gerhard shares insights on mindset, habits, and the power of belief systems in achieving success in the sales world PEAK PERFORMANCE HIGHLIG…
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Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and …
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin welcomes Gerhard Gschwandtner, founder and CEO of Selling Power Inc. Gerard discusses his extensive experience in the sales industry, including interviews with top leaders and influencers such as Mary Kay Ash, Oprah, and Maya Angelou. The conversation emphasizes the importanc…
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In this episode of Peak Performance Selling Podcast, host Jordan Benjamin welcomes Gerhard Gschwandtner, founder and CEO of Selling Power Inc. Gerard discusses his extensive experience in the sales industry, including interviews with top leaders and influencers such as Mary Kay Ash, Oprah, and Maya Angelou. The conversation emphasizes the importanc…
  continue reading
 
In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books. Understanding and utilizing Goodreads has become crucial for authors tryin…
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