The Brand Transformation Show by Blirt is where we unpack what it takes for leaders to transform their brand through leadership, creativity & technology.
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We tap into the wisdom of Leaders in Hospitality, Culture Building and Training to help you build culture and deliver results-driven training in your brand.
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Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something ...
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Join Nicole Spencer, Founder of Authentic Conversion, who as a fitness pro herself, has started, built, and sold her own fitness coaching business, and now helps other health and fitness coaches do the same. The key differentiator… Nicole helps you grow and scale your online coaching business organically - using completely authentic marketing systems including powerful content creation and proven online marketing strategies that don’t rely on ads to get that content in front of your soulmate ...
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Design Tips for Young Designers
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Welcome! Glad you can join me on my adventures in my Dance Lifestyle, Dance Career, and Dance Brand. Support this podcast: https://podcasters.spotify.com/pod/show/lelan/support
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Welcome to the Iprograms Podcast, The Art of Program Management. Join Dr. Bill Bersing, President of Iprograms, as he brings you insightful interviews with top leaders and professionals in the field. Each episode delves into the most challenging aspects of program and project management, offering expert insights, real-world strategies, and valuable tips to elevate your skills. Our guests share their invaluable experiences and expertise across various industries and regions, from cost control ...
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Welcome to The Winning Playbook—the podcast where leaders are transformed and success is hardwired into your business DNA. Created and hosted by Eric Stavola, a strategist specializing in business transformation, this podcast is your ultimate guide to achieving massive growth and dominance in your industry. Learn how to apply strategic agility and competitive fire from football to your business strategies. Leverage technology to enable digital transformation and stay ahead in today’s fast-pa ...
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GlobalEdgeTalk is a podcast about Global entrepreneurs, executives, and innovators. In our episodes, we will be combining the best of storytelling with the richness of our guests' experiences in business, market-entry, entrepreneurship, and lifestyle. We strive to inspire, empower and transform entrepreneurs, businessmen, business owners, and all involved and determined around the world. Our episodes feature guests with global experiences, from CEOs of Fortune 500 companies to software devel ...
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Leverage the Power of 🤖 AI in Program Management
27:29
27:29
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Tune in to our latest episode of The Art of Program Management as we explore the transformative impact of AI on program success. Discover AI's potential to revolutionize program management, from optimizing workflows to fostering innovation, as we delve into its history and future artificial intelligence applications. Uncover essential AI tools like…
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Richard Moniz, Founder Rich Insights Research, Eye-Tracking & Neuro & Emotive Methodologies for Small and Mid-size CPGs
37:11
37:11
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Join Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz. Rich Moniz, founder of Rich Insights, brings over a decade of experience in the research industry. His company helps brand…
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EP 183: Your Online Coaching Business Magic Bullet
17:36
17:36
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What Nicole will be talking about today is something we all need to know about: your online coaching magic bullet. That’s the one thing that you can do to create any result, to make any amount of money you desire in your business. The truth? There is, in fact, no magic bullet and you—especially as a coach—need to be hyper-aware of this mythical ent…
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As trainers in Hospitality we are constantly looking for the best way to each people to "go fast." Speed of service, flow, throughput, quick service, get 'em through the line....whatever you call it -the fact is if you train people on the basics and the mechanics of going fast you will see results. We've spent years refining how to best teach peopl…
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EP 182: Copywriting Frameworks to Sell Online Coaching with Hector Gutierrez Jr.
38:27
38:27
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Are you ready to elevate your content creation and stand out in a crowded market? Join us in this episode with Hector Gutierrez Jr., a businessman, instructor, and seasoned copywriting and content strategy expert. Hector brings a wealth of knowledge and practical advice, sharing his passion for storytelling. He reveals how to craft compelling narra…
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Quick Strategies: being flexible, mitigating risks, and managing conflicts in international programs
6:50
6:50
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6:50
Welcome back to another insightful episode of the Iprograms Podcast, where we delve into the art of program management. In this quickie espresso shot episode, Dr. Bill Bersing serve up powerful insights on the importance of flexibility and risk mitigation in project management. Today, we tackle an array of critical topics including the development …
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Manuel Martinez: Concept artist and illustrator at The Symbol Syndicate
41:47
41:47
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41:47
Join Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and the evolution of…
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[The B2B Podcast Formula] How to Create and Grow a B2B Podcast
1:04:11
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While podcasts are popular in B2B marketing, few drive real business impact. Join us on Demand Decoded as we reveal the formula for effective B2B podcasts. Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), shares insights on: Why B2B companies should invest in podcasting Essential steps to launch a successful B2B podcast Using…
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EP 181: Marketing + Business Lessons from Selling $25M in Coaching with Carl Allen
38:37
38:37
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In this episode, we are thrilled to have Carl Allen, a renowned business acquisition expert whose expertise has helped countless entrepreneurs achieve their goals. He taps into the mindset required for business success, the importance of finding the right partners and mentors, and the value of investing in coaching and community.…
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EP 180: What to Expect When Assessing Results in Marketing and Selling Online Coaching
19:04
19:04
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Setting expectations and measuring success are crucial for growing your online coaching business. Today’s topic is a bit more advanced but incredibly important, no matter what stage your business is in. In this episode, Nicole discusses the significance of addressing the right problems, the value of external perspectives on your business, the power…
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how to train: history of training methodology
16:03
16:03
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In this episode we pose the question "how does an employee learn?" - seemingly simple but full of a rich history in training methodology. We break down the basic steps of effective training and hear how it hasn't changed much since post-word war two america :)By Training Simplified
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They Don't Teach This in School: Program Management – An Inside Look from Expert Dr. Bill Bersing!
17:09
17:09
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🎧 They Don't Teach This in School: Program Management – An Inside Look from Expert Dr. Bill Bersing! 🌟 Welcome to the 4th episode of iPrograms in our quick series called PM Espresso Shots from our podcast The Art of Program Management, where Dr. Bill Bersing dives deep into the art of program and project management. In this episode, co-host Virgini…
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EP 179: Brand Energy, Creating Impactful Content, & What Happens When You Do the Inner Work with Chloe Puff
40:41
40:41
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What does it take to truly succeed in your business? Today, we're joined by Chloe Puff, who will be sharing insights on everything from mindset and inner work to client success and content creation. In this episode, Chloe emphasizes the importance of believing in your ability to make it work, why having a plan B can hold you back and the necessity …
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Working Budget vs. Non-Working Budget: Where Should Marketers Invest?
1:01:50
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Is your marketing budget being split effectively? In this episode of Demand Decoded, we tackle a widespread challenge in marketing... Balancing short-term results with long-term growth. We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustai…
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In this episode of the Training Simplified Podcast, we respond to a comment we got on one of your videos. But it's more about posing the question "How do you make someone give a sh*t?" We've all seen it - people don't care about your training. Maybe you've been there too. How do we respond as people who develop and/or administer training content?…
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Virtual vs. In-Person Collaboration: Does it matter anymore?
18:54
18:54
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Welcome to our "First PM Espresso Shot" conversation! Today, we're diving into a topic that has become increasingly relevant in today's work environment – virtual versus in-person collaboration. As we explore the question, 'Does it really matter?', we invite you to consider the unique benefits and challenges of each approach and how they impact pro…
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EP 178: How the Inner Work Shifts the Outer Results with Monique Salazar
35:28
35:28
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How can deep inner work transform your coaching journey? In this episode, Monique Salazar, a long-time student and now team member at Authentic Conversion, shares her inspiring story of growth and impact. Monique offers her thoughts on the power of aligning your work with your true self and the significant changes it can bring. You'll learn the imp…
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Vic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller.
38:25
38:25
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38:25
In this episode, Kirk and Andy welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s humor shines throu…
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EP 177: A Key Piece of the Winning Formula for Online Coaching Success
21:13
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Today Nicole tackles a crucial topic: self-trust. Why is it so pivotal for online coaches and business owners alike? Because success isn't just about knowing what to do—it's about being aligned internally with your goals. In this episode, you'll learn why internal work is as critical as external actions. Nicole explores how cultivating self-trust c…
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The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith
51:24
51:24
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Is it possible to use both inbound and outbound effectively, at the same time? In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets. We discuss: What 'Allbound' is The benefits of…
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EP 176: Finding and Leveraging Your Super Power as an Online Coach
19:36
19:36
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Do you know your super power? In today’s episode, Nicole is going to share what it means to find your own super power and why it’s so important. You will also get tips and insight on how to harness it for the good of both your personal and professional life.
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Lead Generation vs. Demand Generation (Data-Backed Comparison)
55:06
55:06
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Is demand generation really more effective than lead generation? Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches. But thanks to research from HockeyStack, we now have clear data showing the differences in performance. In this episode of Demand Decoded, we a…
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EP 175: Building Long-Lasting Client Relationships
26:47
26:47
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How do you nurture and build long-lasting relationships with your clients? In this episode, Nicole is diving into why developing strong connections with your clients, team members, and business partners is so crucial. Every relationship in your business has a huge impact on your overall success. She’ll share why taking care of these relationships s…
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Part 2 - Last 5 of the Top 10 Challenges in Program Management
44:20
44:20
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🎙️ Welcome back to iPrograms, where we delve into the intricacies of program management with industry experts! In today's episode, host Virginia Scheuer is joined by two distinguished guests: David Dodd, a seasoned expert in disaster resilience and recovery, and Dr. Bill Bersing, a specialist in construction scheduling and cost control. Together, t…
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Laura Silverman, Connector of NA People, Places, & Products with Each Other Worldwide
43:14
43:14
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Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective. In this episode, Laura discusses the importance of n…
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EP 174: Developing Your Unique Coaching Methodology
16:31
16:31
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Today’s topic is something we spend a lot of time on with our clients—and it’s a big deal! In this episode, Nicole will be giving you all kinds of awesome tools and tricks that will help you really understand what you need to do to develop your unique coaching methodology. From what it means to how to create it and carry it out effectively, she’s l…
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1
Get Your Training Green-Lit: Latch on to the Energy of your Organization
9:04
9:04
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This is what most Training Professionals miss. Sam provides practical advice and examples of making this happen in the business world.By Training Simplified
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1
Google Algorithm LEAKED (14,014 Potential Ranking Attributes Exposed)
30:03
30:03
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A few days ago, a major leak exposed Google's internal Search Ranking documents, revealing over 14,000 potential ranking attributes. This unprecedented look into Google's algorithm has sent shockwaves through the marketing and SEO community. Google search is one of the world's most secretive, closely-guarded algorithms. There has never been a leak …
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EP 173: Taking Calculated Risks to Build Your Online Coaching Business
20:25
20:25
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Are you ready to take calculated risks to build your online coaching business? In this episode, Nicole emphasizes that taking calculated risks is essential for growth in any area, especially in business. However, she doesn't advocate for quitting your job and diving in without a plan. Instead, Nicole shares strategies for planning ahead, setting ta…
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Part 1: Top 5 of 10 Top Program Management Challenges
38:38
38:38
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Welcome to "The Art of Program Management" podcast! In this episode, hosts Virginia Scheuer and Dr. Bill Bersing dive into the top 5 program management challenges in part 1 of their series. Dr. Bersing, with his 30 years of international program management experience, shares valuable insights and strategies to navigate the complexities of managing …
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Business Impact Through Training: how we doubled a Brand's NPS
17:13
17:13
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17:13
Publishing a new e-learning course isn't going to move the needle in your Hospitality Brand. What will is a Training Program that is multi-tiered, strategic, and tied to the KPI's of the business. In this episode, Sam breaks down how we partnered with Piada Italian Street Food to tackle a specific problem and create huge movement in their Net Promo…
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EP 172: Building Confidence in Yourself as an Online Coach
23:57
23:57
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With so many coaches out there, it’s easy to fall into the trap of comparison and imposter syndrome. In this episode, Nicole will share strategies to build confidence in yourself and your coaching programs. Listen to hear how knowledge and experience boost confidence, impacting every area of your business.…
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Driving Real Demand with LinkedIn Ads
1:04:51
1:04:51
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Want to drive real demand with LinkedIn Ads? LinkedIn is the go-to social platform for most B2B companies, offering a direct line to your target audience. But, for many reasons, lots of businesses running ads on LinkedIn struggle to see tangible results. In this episode of Demand Decoded, we cover proven strategies to effectively advertise on Linke…
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Amanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, Instructor
47:24
47:24
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47:24
Join Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design. Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging d…
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Behind the Scenes of Building Culture: Creating Cultural Touchstones (Part 2 of 2)
11:59
11:59
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This week we continue the discussion on culture building in your Hospitality Brand. Matt shares insight from his experience building a media-driven culture building team at Chipotle We talk tangible examples of how stories shape and drive a business culture.By Training Simplified
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EP 171: My Secret Weapon for Online Coaching Business Success
18:58
18:58
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18:58
How can the power of visualization help in achieving your goals? In this episode, Nicole shares her insights on how visualization can be your secret weapon for online coaching business success. She explains the science behind visualization, explaining how the brain interprets imagined experiences similarly to real ones and how this technique can en…
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Behind the Scenes of Building Culture at a Large-Scale Hospitality Brand (Part 1 of 2)
16:22
16:22
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16:22
In this episode, Sam interviews Matt about his previous experience working at Chipotle during a transition in leadership and culture for the brand. Matt built a team that was part of People Experience (HR), focusing on building culture through media, storytelling and recognition. Taking insights from the Oz Principle and Change the Culture Change t…
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EP 170: Managing Finances as a Solopreneur
18:59
18:59
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How hard is it to navigate the financial landscape as a solopreneur? In this episode, Nicole shares the essential strategies for managing your finances effectively as a one-person business owner. From understanding the practicalities of solopreneurship to the theoretical aspects of building a strong financial foundation, Nicole breaks down the impo…
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What does it really take to achieve success in business? Regardless of your goals, there are certain energies required for success, and Nicole is breaking them down for you today. It’s not just about tactics and plans—it's also about mastering the energetic and mental aspects necessary for business growth.…
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Does Blogging Still Have a Place in B2B Demand Generation?
56:08
56:08
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Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences. But, with the rise of other content mediums and channels, the role of blogging has evolved. In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering: - The spe…
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Daniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, Advisor
38:35
38:35
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38:35
Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vi…
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Stop the Shift Show: Interview with Scott Greenberg
24:19
24:19
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Author and Keynote Speaker Scott Greenberg brings his insight and experience on transforming your hourly workers into a high performing team.By Training Simplified
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EP 168: The 5 Things I Did to Get to $1 Million in Revenue
16:13
16:13
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How did Nicole transform her business from zero to a million dollars in just 21 months? In this episode, she shares her timeless strategies for sustainable growth, emphasizing the importance of diversifying your tactics. Nicole's approach rejects relying solely on one tactic, advocating instead for a comprehensive toolkit of strategies. From attrac…
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Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S
47:01
47:01
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In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative …
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EP 167: Using Video Content to Create Visibility Online
23:12
23:12
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Today Nicole dives into the realities of building a successful online coaching business through video content. She challenges the belief that viral videos are the key to success, instead advocating for a balanced approach to marketing. With a focus on innovation and perseverance, Nicole provides strategies for aspiring coaches looking to make their…
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1
A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran
1:03:29
1:03:29
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In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up. Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she mad…
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Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective
44:03
44:03
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44:03
Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing…
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EP 166: BECOMING: The 5 Potent Pillars of Aligning Who You Are So You Can Create & Receive Everything You Desire
1:04:41
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Today Nicole is diving into a pressing topic: the journey to success and the transformative power of aligning who you are with your goals. She introduces the 5 potent pillars of aligning who you are so you can create and receive whatever you desire, offering insights into unlocking your true potential. Discover why taking action now is crucial for …
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EP 165: How to Think Like an Entrepreneur to Ensure Your Success as an Online Coach
26:46
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Can having the wrong mindset derail the success of your online coaching business? Nicole thinks so. Today she explains why many entrepreneurs fail and examines the essential thought processes and actions necessary for success. She will share the common pitfalls that often hinder coaches and the importance of commitment, strategic planning, and a he…
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1
Proven SEO Strategies That (Actually) Generate Revenue
1:04:59
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With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success. In this episode, we share our proven SEO approach that actually generates revenue. We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, a…
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