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Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.
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Hey sis! We are three queers in your ear. Join Brandon, Alejandro, and Faith as we sit down for chats and giggles every week and cover super important stuff. Have a laugh, do a learn.
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Professional wrestling is the greatest spectacle in the world and now, Barstool Sports is back in the ring with a podcast featuring a crazed wrestling fan. For his entire life, host Brandon Walker has been two things: An idiot and a wrestling fanatic. From the Attitude Era to the heyday of Hulkmania all the way through the Undisputed Era, he's sharing his love for wrestling. This is entertainment. This is Barstool. This is Rasslin'.
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Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google. Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the ...
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Tales of She is a bi weekly fiction series by blogger J.DeBoyià. The show follows a nameless African American woman ("She") in her everyday life. Support this podcast: https://podcasters.spotify.com/pod/show/talesofshe/support
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Are niche podcasts growing faster than general ones? Are video podcasts here to stay? Why are podcast networks booming? And most importantly, what will podcasting look like in the next 3-5 years? And most importantly, Is your podcast primed to rise with the tide or will it sink? Get ready for a deep dive into the future of podcasting and learn what…
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Most podcast hosts think high-quality episodes are enough to attract new listeners. But they’re not. If you want to be the host of a top-ranked podcast, you need to know how to hook your listener *before* they hit play. Because having a bingeworthy podcast isn’t just about keeping listeners’ attention — it's about knowing how to grab it in the firs…
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Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics? Whether you’ve been podcas…
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Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case. So if you’re sick of hearing “consistency is key to podcasting succ…
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If your podcast hasn’t shown significant audience growth in the last three months despite giving your best stuff away for free in every episode, it might have nothing to do with your content and everything to do with what your listeners are hearing in your voice when you share it. Believe it or not, it’s not what you say ~but how you say it~ that’l…
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Most experts who preach about podcast growth won’t tell you this: but if you’ve been podcasting for six months or more and fewer than ten listeners have converted to clients, the first step isn’t “grow your audience”... The first step is to look at why the listeners you have aren’t converting to begin with. In this episode, I’m breaking down three …
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How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas? If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you. I’ll let you in on a secret that today’s top podcasters don’t want you…
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Ever wondered how to improve your Listen Notes ranking? In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast. You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and impro…
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The biggest reason most hosts give up after Episode 6? They aren’t seeing an ROI on the time and effort they’re putting into their podcast. But the *real* reason they aren’t seeing an ROI isn’t because their show isn’t good enough or there’s too much competition — but because they don’t know how to stand out against it. Think of it like this: you’d…
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The episode features an interview with Will Smith, a video game streamer, discussing his journey into streaming, challenges faced, and strategies for success. Will shares insights on consistency, streaming platforms, content repurposing, and ad placement on YouTube. He also talks about his favorite games and upcoming releases. Will's Got Games Hook…
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Tired of asking for reviews in every episode and hearing nothing but crickets? I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!” But STILL they won’t take 30 seconds and leave a review. #rude That’s because th…
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You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again). Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in an…
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If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say. The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value. …
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Do you really need a podcast editor? Or can you get by with one of those AI editing tools and call it a day? This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you're a business owner who podcasts (or if you're wanting to turn your podcast into a business) there are …
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The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this: "No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!" I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it…
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Ever wonder whether you should offer subscription-based bonus content on your podcast? Well, you're not alone. Sure, it has the potential to create a new income stream and provide even more value to your most engaged listeners — but it can sometimes be tough to tell if it's something your podcast will *actually* benefit from or if it's just another…
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Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button. If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-dou…
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On this episode, Bree is joined by special guest Brandon Nelson. Brandon talks about his experience on All Stars 4 and whether or not he would do the flagship show. Brandon gives his thoughts on the Kendrick and Drake beef. Thanks so much to Brandon for joining us today! Brandon's SM: Twitter: @brandondnelson IG: @brandondnelson…
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Tell me if this sounds familiar... → You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show) → People tell you they love your podcast but no one has left a review on your show in the las…
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You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms. In theory, it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects an…
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Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily. Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or eve…
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In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of mu…
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If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case. But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark fo…
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Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you. I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks…
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The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are hig…
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There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast. I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck w…
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I hear so many people say that starting a podcast is easy. (Sigh. If only.) Let’s be real — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago. The problem isn’t finding time to start your podcast. The problem is not wanting to waste your …
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Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth. (And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.) When you finish listening, you'll know exactly how to share…
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With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake. Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else. And if you want to…
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A human wrote this. (hey, it needed to be said). Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners? Put it this way: there'll only ever be one true Picasso. And just …
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You don’t need me to tell you that picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable. And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search for “how to choose a podcast category” either — not to mention, the info that doe…
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Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀) There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long. So basing your episode length off some random g…
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Making love was not something they were supposed to do. She knew that Cameron would want more, as if he was addicted to her. This man would be feening, feening, feening on her doorstep for months to come if she didn’t dismiss him now. --- Support this podcast: https://podcasters.spotify.com/pod/show/talesofshe/support…
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Honestly… getting your show on the charts is not as hard as you think it is. ~she says, after spending the last 4 years figuring out how to do it well~ (so, okay, it's a little hard. But this episode will make it SO MUCH easier.) If you've ever wondered how top podcasters land their shows on the charts week over week, you're going to want to listen…
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When people ask me, "How can I get more listeners to engage with my show?!?" My answer is always simple: know what makes your listeners ~want~ to engage in the first place. That's why I invited Adam Adams, one of the few experts I trust in the podcasting space, to join me in this episode to discuss the biggest reasons your listeners don't take acti…
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In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of…
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You already know that podcasting is KEY when it comes to growing your authority and thought leadership. But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone. The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN.…
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You get a new review every month or two. People tell you they love listening to your show. But… you’re still getting nowhere NEAR the number of leads you thought you’d be getting by now from your podcast. (And for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an e…
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You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" Well. It’s me, hi. I’m doing it again. If you're wanting to know how to get more listeners to your podcast, this is going to help you BIG TIME. That…
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If you’ve toyed with the idea of starting a podcast but haven’t started yours yet, maybe you’ve also wondered if there's a best or better time to start it. Then again, if you ask any top podcaster they’ll all tell you the same thing: I’m SO glad I started my podcast when I did. So ~is~ there a best time to start a podcast? Sure, there IS some strat…
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In our last episode, we talked about how if you’re struggling to convert listeners to leads from your podcast, it *could* be that you're unknowingly pushing people away with your number one tool for building trust as a podcaster — your voice. So in this BONUS episode, I'm sharing a peek into a recent session with my own voice coach, Katherine Beck.…
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SPOILER ALERT: A fancy mic won't make you a successful podcaster. (Okay, fine, maybe that’s obvious.) But if you're currently not seeing the conversions you want from your podcast, it might have absolutely nothing to do with how good your microphone is or the quality of your content or how consistently you release episodes. It *could* be that you'r…
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You know that feeling when it's the day before your next podcast episode is supposed to air and you find yourself staring at the keyboard wondering "Omg... what on earth am I going to talk about?!" I used to HARDCORE STRUGGLE with coming up with fresh content ideas on my topic when it felt like I'd already talked about everything under the sun — mu…
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In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a str…
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“Do I need a big audience to be successful with a podcast?” It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too. In fact most p…
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Is your podcast still bringing in fewer than 1000 downloads per episode? Do you want to start a podcast and avoid hitting the painful plateaus most podcasters hit by Episode 6? I hate to break it to you, but waiting around to hit that 1000+ downloads-per-episode milestone is the very thing keeping your podcast stuck. Most hosts think, “As long as I…
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