Have you ever wondered if it’s possible to make an amazing income while also doing something you LOVE? In this show, we talk about making money with our favorite hobby - LEGO - and building scalable businesses centered around investing in LEGO sets while they grow in value, LEGO reselling, and more. Join us on the journey at brickbucks.net.
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Rhett Shull and Zach Broyles combine their music and gear industry knowledge for this weekly podcast. Together they discuss news, talk gear, debunk myths, and much more.
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From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america’s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn’t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and steppin ...
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The Doctor Is In: Molly Miller on Structure, Theory, and Jamming
1:02:23
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This time on Dipped In Tone, Rhett and Zach chat with Los Angeles-based trio troubadour Molly Miller, known for her work with her own Moller Miller Trio and pop star Jason Mraz. Miller’s virtuosic playing, chameleon-like genre flexibility, and uncommonly deep knowledge of the guitar and music theory—courtesy of her nine years spent at USC attaining…
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EP 477 Unlock Millions: The Unique Top 100 Marketing Strategy Revealed
17:37
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In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authori…
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EP 476 Stand Out with Simplicity: Doja Cat’s Bold Move & How to Use Authenticity to Get Noticed
21:35
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In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss…
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First off, let’s be thankful for this episode of Dipped In Tone. Rhett survived a close brush with a tornado while on the road in Arkansas, and returns to the pod to analyze all things signature guitars with Zach, who continues his dogged campaign to own a ridiculous number of Tube Screamers. (They didn’t plan their near-matching shirts.) The conve…
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EP 475 Beat Content Creation Burnout: 5 Proven Strategies for Consistent and Impactful Content
43:21
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Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as…
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How To Write Songs With A 20-Sided Die with Lake Street Dive’s Bridget Kearney
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Rhett and Zach are back with special guest Bridget Kearney, who plays upright bass in the experimental Brooklyn-based indie-folk-soul band Lake Street Dive. The band, formed 20 years ago in Boston, was looking for ways to keep their songwriting fresh when their mutual love of Dungeons and Dragons presented a unique challenge: Could they write a son…
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EP 474 The Foundation of Success: Three Questions Every Entrepreneur Must Answer
23:20
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In this pivotal episode of the Dark Horse Entrepreneur Podcast, dive deep into the three critical questions that determine the success of every entrepreneur: Who are you serving? What problem are you solving? Why should customers choose your product? Host Tracy Brinkmann breaks down these foundational queries with actionable insights and real-world…
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EP 473 10 Unmissable Steps to Unleash Your Entrepreneurial Potential and Build an Unstoppable Business
49:25
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In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guid…
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Can Brick-and-Mortar Guitar Shops Survive the Online Era?
1:07:12
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This week’s episode is a state of the union on brick-and-mortar guitar retail stores. With news of the family-owned chain Sam Ash shutting down its operations and filing for bankruptcy, and Guitar Center CEO Gabe Dalporto’s recent comments indicating a giant shift for the company, it’s a touchy time for IRL guitar sales. Rhett and Zach agree that a…
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EP 472 Unlock the Secrets of the Content Marketing Funnel: 4 Steps Of Content Marketing
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https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn a…
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Rig Smackdown: Rhett Shull vs. Zach Broyles
1:03:28
1:03:28
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Rhett and Zach end almost every episode of Dipped In Tone with a rig dip—where they discuss and rate a guitar, amp, and pedal setup submitted by a listener—but this time, they’re assembling and critiquing dream rigs of their own, on a budget. They each get to brainstorm a $1000 rig followed by a $10,000 rig, using toys and prices found on Reverb. W…
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EP 471 Unlock Side Hustle Success: 3 Critical Insights to Transform Your Approach
19:56
19:56
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https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ens…
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How Chris Buck Went From YouTube to the Royal Albert Hall
1:04:59
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On this episode of Dipped in Tone, Rhett and Zack are joined by Wales-born guitarist Chris Buck. Buck is gearing up for a string of US tour dates with his fast-rising rock band Cardinal Black, including a date at Nashville’s Basement East after the original venue sold-out within a few hours. Buck starts off digging into the details of his custom Ya…
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EP 470 Unlock $10K Month as a Student: Proven Strategies to Boost Your Income Now!
28:26
28:26
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Are you a student or teenager eager to escape the conventional income routes and earn $10,000 a month? This episode of 'The Dark Horse Entrepreneur' podcast dives deep into the realities of making substantial money online. Discover actionable strategies, debunk common myths, and learn how to choose the right business model to start your financial j…
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This time on Dipped In Tone, Rhett and Zach are digging into today’s best nitty-gritty gear news. Tired of trawling Reddit and forums to figure out what’s going on? Tune in for some authoritative takes from your two favorite tone fiends. First up are the new Line 6 modeling offerings, including the compact, affordable stompbox that’s making waves a…
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EP 469 Unveiling the Perfect Side Hustle: What Side Hustle Can I Do
30:59
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In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and caut…
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EP 468 Unlock Your Entrepreneurial Spirit: Master Quizzes for Growth
34:49
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In this compelling episode of the Dark Horse Entrepreneur, host Tracy Brinkmann takes you on a journey through the innovative world of quizzes for lead generation with the guidance of marketing maven Tai Goodwin. Dive deep into the unique approach that transformed Tai's business landscape and how it can revolutionize yours. Uncover the secrets to p…
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EP 467 Turn Side Hustle Setbacks into Success: Mastering the Art of Resilience
32:17
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Dive into an eye-opening journey through the most common yet overlooked side hustle mistakes that every entrepreneur faces. This episode of The Dark Horse Entrepreneur doesn't just highlight the blunders; it transforms them into beacons of wisdom and stepping stones towards success. From the infamous domain name debacle to the cautionary tales of g…
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Julian Lage: There Are No "Bad" Guitar Sounds
1:11:05
1:11:05
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Rhett and Zach are joined on this episode of Dipped In Tone by soft-spoken jazz guitar master Julian Lage. After Zach shares some last-minute production headaches with Mythos’ new Herculean Deluxe, Lage sits in for fascinating, spirited dive into how he thinks about tone, composition, and his new record, Speak To Me. The gang unpacks just about eve…
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EP 466 Unlocking Your Entrepreneurial Focus: Master the Art of Choosing Wisely
29:22
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In this transformative episode of "The Dark Horse Entrepreneur Podcast," dive deep into the art of honing your entrepreneurial focus amidst the overwhelming sea of online money-making methods. Discover the power of the three critical filters—proven effectiveness, alignment with personal capabilities, and true passion—to sift through the noise and p…
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EP 465 Winning the Entrepreneurial Race: Unleashing Motivation & Mastering Goals
30:14
30:14
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Dive into the heart of entrepreneurial ad life challenges with "Winning the Entrepreneurial Race," a riveting episode of The Dark Horse Entrepreneur podcast. This episode unravels the complexities of motivation and goal-setting through an engaging race analogy, offering unique insights and actionable strategies tailored for aspiring entrepreneurs a…
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EP 464 Unlocking Billionaire Secrets: Transform Your Life in 6 Months
29:14
29:14
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Explore the unwritten rules of becoming a billionaire in this captivating episode. From the power of focused relationships to the art of resilience, each insight offers a step towards personal and financial freedom. Discover how to use criticism as fuel, maintain privacy for progress, and harness the transformative power of just six months. Join us…
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EP 463 Redefine Success: Unleash Your Inner Maverick with Dark Horse Strategies
34:25
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In this pivotal episode of the podcast. Why you should not listen to this podcast, we embark on a journey that defies the conventional, urging you to question the norms and carve your own path to success. Discover why the usual advice might not be your ticket to success and how embracing your unique journey with our "Whiskered Wisdom" can lead to u…
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Our battle-weary hosts have returned from the scorched trenches and badge-strewn wastelands in Anaheim, California, and they’re ready to recount what they saw. Welcome to the NAMM 2024 airing of the grievances. Zach and Rhett are coming at this from two different angles: Zach as a vendor with Mythos Pedals, and Rhett as an attendee and noted YouTub…
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EP 462 5 Urgent Shifts in Social Media Marketing: Navigating the New Digital Landscape
23:59
23:59
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https://DarkHorseSchooling.com/21days In this pivotal episode of the Dark Horse Entrepreneur, Tracy Brinkmann tackles the urgent and dynamic shifts reshaping social media marketing in 2024. Dive deep into the evolving digital landscape where traditional customer service paradigms are upended, content creators reign supreme, and social platforms bec…
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EP 460 Unlocking Side Hustle Success: Transform Your Passions into Profit
39:57
39:57
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In this game-changing episode of the Dark Horse Entrepreneur Podcast, we delve into the dynamic world of side hustles that are not just profitable but perfectly tailored for busy parents striving for work-life balance. Discover unique, lesser-known side hustles that can fit seamlessly into your busy schedule, from virtual event planning to remote i…
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EP 461 Unlocking Digital Wealth: Transform Your Side Hustle with Evergreen Strategies
23:25
23:25
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Explore the enthralling journey of Stacy Caprio, who transitioned from a conventional job to a digital entrepreneurship powerhouse. This episode unveils her strategic approach to selecting profitable online businesses, focusing on evergreen content and verified revenue streams. Discover actionable insights and learn the importance of resilience and…
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EP 459 Unlock the Secret of True Connection: Master the Art of Empathy in Your Conversations
16:03
16:03
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In this insightful episode of the podcast, join Tracy Brinkmann as we explore the essential art of connecting with others. Discover the urgent need to understand personal narratives and how our self-serving actions influence daily interactions. Learn unique and ultra-specific strategies to step into others' stories, creating a shared narrative that…
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How Tom Murphy Restores And Ages Gibson's Most Expensive Guitars
1:08:29
1:08:29
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Rhett and Zach kick off the new year with renewed commitment to an old habit: making a daily to-do list, or as Rhett calls it, “the shit list.” The guys debate the finer points of which stationary makes the best to-do list backdrop before they’re joined by Tom Murphy, the preeminent craftsman of guitar-aging and namesake of Gibson’s high-end Murphy…
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EP 458 Unlocking Online Success: Why Investing Beats Penny-Pinching in Digital Entrepreneurship
23:34
23:34
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In this eye-opening episode of the Dark Horse Entrepreneur Podcast, we delve into the crucial importance of investing in yourself for achieving online success. We debunk the common fallacies of free resources and mentorship in the digital marketing world, emphasizing why paying for quality is a game-changer. Learn from personal anecdotes and expert…
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EP 457 Maximize Your Email Inbox: Unlocking 10.5 Key Marketing and Life Lessons Today
39:20
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In this engaging episode of "The Dark Horse Entrepreneur Podcast," dive into the unexpected wisdom gleaned from a day's emails. Discover urgent and unique insights ranging from the crucial art of email testing to the innovative use of AI in content creation. Uncover ultra-specific strategies for crafting effective subject lines, the importance of p…
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EP 456 Unlock the Buyer's Brain: Mastering the Art of Emotional Pricing
30:13
30:13
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Discover the groundbreaking insights of the Stanford University experiment in our latest episode of 'The Dark Horse Entrepreneur'. Dive deep into the neuroscience of buying and selling as we unravel how the brain's intricate dance of pleasure and pain impacts every purchasing decision. This episode is a must-listen for entrepreneurs, marketers, and…
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Intervals’ Aaron Marshall On How To Survive, DIY-Style
1:28:52
1:28:52
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Intervals bandleader Aaron Marshall joins Rhett and Zach for this installment of Dipped In Tone, which is essentially a crash-course in touring, merch design, road-ready rig planning, and keeping your head above water as an unsigned act. The trio start off with a deep dive into Intervals’ focus on high-quality merch, and Marshall outlines his desig…
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EP 455 Unlock Your Life's Thrill: Mastering the Anticipation Engine
24:33
24:33
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In this electrifying episode of the podcast, Tracy takes you on a journey back to the heart-pounding excitement of childhood anticipation and shows you how to harness that energy for your daily life. Dive into the concept of the Anticipation Engine – a unique strategy that fuels your drive with joyful expectancy. Learn ultra-specific steps to creat…
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EP 454 Unlock Sales Success Now: Mastering Gamification in Business
19:53
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https://DarkHorseSchooling.com In this must-listen episode of 'Game On: Unlocking Sales Through Gamification,' dive into the high-stakes world of business gamification. We explore five ultra-specific and highly effective strategies – from Limited-Time Challenges to Scavenger Hunts – that will instantly elevate your customer engagement and boost sal…
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Rhett And Zach Pick The Year’s Top (And Bottom) Gear
1:12:21
1:12:21
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It’s the most wonderful time of year: the “year in gear” season is finally upon us, and we’re celebrating with this special in-person episode of Dipped In Tone. Zach and Rhett gang up at Zach’s place to rundown the best of the best of musical excellence and oddities in 2023. The guys start in with their favorite stompboxes. Rhett tips his hat to Ol…
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EP 453 Unlock the Secrets of 'How-To' Content: Transform Readers into Loyal Fans
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Mastering the Art of 'How-To' Content Creation https://DarkHorseEntrepreneur.com In the latest episode of the Dark Horse Entrepreneur Podcast, we delve into the compelling and often underestimated world of 'how-to' content creation. This form of content has become a cornerstone in the realms of digital marketing and content strategy, providing imme…
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EP 452 Instagram Mastery Unlocked: Elevate Your Brand's Digital Marketing Presence
28:40
28:40
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In the latest episode of The Dark Horse Entrepreneur Podcast, we delve deep into the realm of Instagram marketing, unveiling strategies that promise to elevate your brand's digital presence. Instagram, with its billion-plus user base, is not just a social platform; it's a vital tool for digital entrepreneurs keen on harnessing the power of social m…
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