The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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State Secrets: Inside The Making Of The Electric State
1 Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08
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LikedHost Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…
EP 472 Unlock the Secrets of the Content Marketing Funnel: 4 Steps Of Content Marketing
Manage episode 418627989 series 2899811
Content provided by Tracy and Tracy Brinkmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy and Tracy Brinkmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
https://DarkHorseSchooling.com
In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn actionable strategies that will capture your audience's attention, build trust, convert leads into sales, and turn customers into loyal advocates. Whether you're a budding entrepreneur or an established business owner, this episode will equip you with the tools to refine your content approach and create lasting relationships with your customers. Tune in and discover how to make your content work smarter, not harder. Text 'BLUEPRINT' to 484-514-5323 for an exclusive step-by-step guide on starting your profitable side hustle today!
441 episodes
ShareManage episode 418627989 series 2899811
Content provided by Tracy and Tracy Brinkmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tracy and Tracy Brinkmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
https://DarkHorseSchooling.com
In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn actionable strategies that will capture your audience's attention, build trust, convert leads into sales, and turn customers into loyal advocates. Whether you're a budding entrepreneur or an established business owner, this episode will equip you with the tools to refine your content approach and create lasting relationships with your customers. Tune in and discover how to make your content work smarter, not harder. Text 'BLUEPRINT' to 484-514-5323 for an exclusive step-by-step guide on starting your profitable side hustle today!
441 episodes
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1 EP 494 The Profitable Prison: Why Your Business Success Is Secretly Destroying Your Life 22:51
22:51 Play Later Play Later Lists Like Liked22:51
Play Later Play Later Lists Like LikedEPISODE SUMMARY: In this revealing episode, we dive deep into the dark side of entrepreneurial success with systems expert Eric Williams. Drawing from his experience with over 300 entrepreneurs, Eric exposes how the very systems meant to free you might be creating a prison, and why 82% of CEOs are experiencing burnout. Learn how to recognize the signs of a "profitable prison" and discover practical strategies to break free while maintaining your success. KEY MOMENTS: [00:00:00] - Opening hook about systems making you miserable [00:00:48] - Introduction of Eric Williams and CEO burnout statistics [00:02:25] - Eric's insights on systematization and its dark side [00:03:06] - Detailed discussion of over-systematization problems [00:06:28] - The "secret sauce" problem and founder's control issues [00:10:00] - Psychological barriers and emotional baggage in business [00:15:44] - Impact on family relationships and work-life balance [00:17:51] - Whiskered Wisdom: The Three Circle Audit exercise [00:21:02] - Call to action for Dark Horse Insider Digital Marketing Newsletter [00:21:47] - Episode conclusion RESOURCES MENTIONED: The Dark Horse Insider Digital Marketing Newsletter Link: https://DarkHorseSchooling.com/newsletter KEY TAKEAWAYS: The Three Circle Audit Exercise: Circle 1: Tasks only you can do Circle 2: Tasks you love doing Circle 3: Highest value activities Focus on where all three overlap Warning Signs You're Building a Prison: Working 60-80 hour weeks Unable to delegate effectively Systems that stifle creativity Deteriorating personal relationships Action Steps: Identify one task to delegate within 30 days Review your systems for flexibility Assess impact on family relationships Implement the Three Circle Audit CONNECT WITH US: Full Interview on YouTube: Link in show notes Newsletter: https://DarkHorseSchooling.com/newsletter…
1 EP 493 Personal Brand Profits: Why Perfect Personal Brands Fail in 2025 44:15
44:15 Play Later Play Later Lists Like Liked44:15
Play Later Play Later Lists Like LikedIn this paradigm-shifting episode, discover why entrepreneurs with strong personal brands earn 412% more than those without - and why waiting for perfection is killing your profit potential. Tracy Brinkmann reveals how parent entrepreneurs can leverage their authentic experiences to build profitable personal brands without sacrificing family time. KEY TIMESTAMPS: [00:00:00] - Opening Hook: 412% Income Disparity Statistic [00:00:17] - Introduction to Personal Branding Myths [00:00:27] - Welcome and Episode Setup [00:05:38] - First Personal Brand Myth: Perfection [00:08:24] - The Fame Game Fallacy [00:13:47] - Personal Branding Beyond Self-Promotion [00:23:15] - Legacy Content Strategy Implementation [00:29:45] - Parent-Friendly Approach [00:34:37] - Whiskered Wisdom: 15-Minute Content Sprint [00:41:15] - Call to Action: Dark Horse Insider Newsletter KEY INSIGHTS: Why authenticity outperforms perfection in personal branding How local influence generates more profit than global recognition The power of turning family moments into brand assets Why serving others builds your brand faster than self-promotion FRAMEWORKS SHARED: The Legacy Content Strategy Content Multiplication System Time-Block Technique Power Pockets Approach Brand Boundary Blueprint Family Guidelines Content Containers Intentional Sharing Framework 15-Minute Content Sprint 2-minute setup 10-minute creation 3-minute sharing PRACTICAL STRATEGIES: Content Multiplication System Turn one piece of content into multiple assets Leverage existing family moments Create systematic sharing schedules Parent-Friendly Approach Integration over separation Family involvement opportunities Daily content capture system Implementation Timeline Weeks 1-2: Habit building Weeks 3-4: Engagement growth Weeks 5-6: Opportunity generation RESOURCES MENTIONED: Legacy Content Strategy Template Brand Boundary Blueprint Personal Brand Profit Calculator 15-Minute Content Sprint Guide QUOTABLE MOMENTS: "Perfect personal brands don't inspire people. Real ones do." "Your kids aren't a distraction from your personal brand - they're the most authentic part of it." "Stop trying to be interesting and start being interested." ACTION STEPS: Implement the 15-Minute Content Sprint Create your Brand Boundary Blueprint Start documenting daily wins and lessons Begin building your Content Multiplication System CALL TO ACTION: Ready to build a personal brand that generates income while creating legacy? Join the Dark Horse Insider Newsletter for weekly strategies on authentic brand building. Get Tracy's complete "Personal Brand Blueprint" - the exact framework for building a profitable personal brand while managing family life. Sign up at: https://DarkHorseSchooling.com/Newsletter CONNECT WITH US: Website: https://DarkHorseSchooling.com Podcast: The Dark Horse Entrepreneur YouTube: https://www.youtube.com/@DarkHorseEntrepreneur/videos…
1 EP 492 Stay Small, Succeed Big: Why Most Entrepreneurs Are Building Prisons Instead of Profits 24:54
24:54 Play Later Play Later Lists Like Liked24:54
Play Later Play Later Lists Like LikedIn this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your business, and discover how staying small can actually increase your profitability and freedom. Perfect for entrepreneurs feeling pressured to scale, this episode challenges conventional wisdom and provides practical strategies for building a more valuable, systematic business without sacrificing your life in the process. https://DarkHorseSchooling.com/Newsletter…
1 EP 491 The Hidden Costs of Ignoring Your Side Hustle Dreams: A Parent Entrepreneur's Wake-Up Call 34:20
34:20 Play Later Play Later Lists Like Liked34:20
Play Later Play Later Lists Like LikedIn this eye-opening episode, Tracy Brinkmann reveals the true costs of postponing your entrepreneurial dreams. Perfect for busy parents juggling family responsibilities while harboring business ambitions, this episode breaks down four critical hidden costs of waiting to start your side hustle. Learn practical, family-friendly strategies to break free from the waiting cycle, including the innovative P.A.C.E. Method and the transformative 'Non-Negotiable Fifteen' approach. Discover how to turn limited time into maximum impact while building a legacy your children can learn from. Features real success stories from parent entrepreneurs and actionable steps you can implement today. https://DarkHorseSchooling.com/Newsletter…
1 EP 490 Millionaire's Warning: Your Authority Building Strategy Is Backwards | Expert Reveals Why 31:37
31:37 Play Later Play Later Lists Like Liked31:37
Play Later Play Later Lists Like LikedTired of endless posting with no real results? This episode reveals why most entrepreneurs are working too hard at being visible and not hard enough at being valuable. Marketing expert Mitch Carson, who sold his first business for seven figures at age 28, shares his counterintuitive approach to building real authority. Learn why traditional media still trumps social media for credibility, how to leverage your past experience for future authority, and the strategic reinvention framework that's helping entrepreneurs build lasting influence. Perfect for business owners who want to stop chasing social media fame and start building real authority.…
1 The $40 ROI Email Marketing Secret Big Tech Doesn't Want You to Know 21:00
21:00 Play Later Play Later Lists Like Liked21:00
Play Later Play Later Lists Like LikedForget everything you think you know about email marketing. In this game-changing episode, email expert Tonya Brody reveals why the most powerful marketing tool isn't social media, paid ads, or even your website. Learn how she built a nationwide following with just paper and pen before social media existed, and now helps entrepreneurs create genuine connections that convert to sales. Plus, discover why your authenticity is your biggest advantage in the age of AI marketing.…
1 EP 488 Turn 5 Minutes into a Month of Marketing | Content Multiplication Strategy 23:17
23:17 Play Later Play Later Lists Like Liked23:17
Play Later Play Later Lists Like LikedTired of creating fresh content every day? This episode reveals why that's actually hurting your marketing. Marketing expert Emanuel Rose shares his revolutionary "Content Multiplication Strategy" that turns a single 5-minute piece of content into a month's worth of marketing material. Learn why Generation Z craves authentic connection over perfect production, and how this changes everything about modern marketing. Plus, discover why chasing new clients might be costing you more than you think. Perfect for entrepreneurs who want to work smarter, not harder, in their marketing efforts. Stop creating endless content - this episode shows you how to make your content work harder for you. https://DarkHorseSchooling.com/Newsletter…
1 EP 487 Why Parent Entrepreneurs Create Better Online Courses 25:49
25:49 Play Later Play Later Lists Like Liked25:49
Play Later Play Later Lists Like LikedStruggling to create an online course between soccer practice and bedtime stories? This episode reveals why being a busy parent is actually your secret weapon in course creation. Learn the "Parent-Preneur Course Creation Method" that turns your daily routines into profitable course content. Discover why traditional course creation advice fails, and how successful parent entrepreneurs are using the "Nap Time Strategy" to build six-figure courses during school hours. Plus, get the exact three-step framework for validating, creating, and launching your course without missing a single family dinner. Perfect for busy parents ready to turn their expertise into income without sacrificing their family time. Stop waiting for the "perfect time" to create your course - this episode shows you how to succeed because of your parent life, not despite it. https://DarkHorseSchooling.com/newsletter…
1 EP 486 Single Parent Entrepreneurs: 3 Hidden Advantages That Turn Your Daily Struggles Into Business Success 24:41
24:41 Play Later Play Later Lists Like Liked24:41
Play Later Play Later Lists Like LikedStruggling to balance single parenthood with entrepreneurial dreams? This episode reveals the Strategic Success Triangle that turns your daily parenting challenges into business advantages. Learn how successful single parent entrepreneurs are building profitable businesses using the Power of Parallel Progress technique. Plus, discover the exact flexible business models that work around your family schedule, not against it. Stop choosing between being a great parent and a successful entrepreneur - this episode shows you how to be both. Perfect for single parents ready to transform their time management superpowers into business success. https://DarkHorseSchooling.com/newsletter…
1 EP 485 Unlock Your Success The Psychology of Habits and the Power of Transformation 22:25
22:25 Play Later Play Later Lists Like Liked22:25
Play Later Play Later Lists Like LikedDive into the urgent and transformative world of habit psychology. Discover the unique habit loops that govern our actions and learn practical, ultra-specific techniques like behavior modification and habit stacking to break free from destructive patterns. With engaging insights into the power of small changes and their compounding effects, you'll equip yourself with useful strategies to unlock profound personal and professional success. Don't miss your chance to redefine your path one powerful habit at a time and learn about building patience for growth in our upcoming episode.…
1 EP 484 Mastering the Art of Incremental Change 37:18
37:18 Play Later Play Later Lists Like Liked37:18
Play Later Play Later Lists Like LikedAre you ready to unlock a game-changing strategy often overlooked in today's fast-paced market? Join host Tracy Brinkmann in this episode of The Dark Horse Entrepreneur Podcast as we delve into the transformative power of incremental change. Learn how adopting small, deliberate steps can lead to monumental improvements in both your business and personal life. Featuring compelling case studies and actionable strategies, this episode offers unique insights into creating systems for continuous improvement. Plus, don’t miss our exclusive invitation to join the Dark Horse Marketing Newsletter for more valuable tips to elevate your side hustle to main hustle dreams. Tune in now and start your journey towards sustainable success! https://DarkHorseSchooling.com/newsletter…
1 EP 483 Unlock Extraordinary Growth: Master the Transformative Power of Compounding in Life and Business Today! 59:48
59:48 Play Later Play Later Lists Like Liked59:48
Play Later Play Later Lists Like LikedJoin us in an urgent exploration of the often overlooked yet extraordinary power of compounding. This unique episode reveals how small, consistent actions can lead to exponential growth in every aspect of your life. Learn why patience and persistence are key, and delve into useful strategies for avoiding negative compounding trends. Plus, get ultra-specific, actionable tools to immediately enhance your business and personal development journey. Are you ready to harness the power of compounding and achieve lasting success? Dive in now and transform the way you grow!…
1 EP 482 Leveraging Content Marketing to Amplify Your Core Offer 17:42
17:42 Play Later Play Later Lists Like Liked17:42
Play Later Play Later Lists Like LikedIn Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creation, scheduling, and tracking performance metrics, ensuring your content marketing efforts effectively drive conversions. Tune in to gain invaluable insights and start amplifying your core offer with compelling content today!…
1 EP 481 The Psychology Behind Pricing: Make Your Core Offer Irresistible 5:42
5:42 Play Later Play Later Lists Like Liked5:42
Play Later Play Later Lists Like LikedIn Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer satisfaction. Listen in and start transforming your approach to pricing today!…
1 EP 480 Effective Customer Journey Mapping: Enhancing Experience from Awareness to Advocacy 12:57
12:57 Play Later Play Later Lists Like Liked12:57
Play Later Play Later Lists Like LikedIn Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a seamless customer experience, transforming visitors into loyal advocates. Don’t miss out on discovering strategies that can skyrocket your customer retention and satisfaction!…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
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