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Best Britton Lorentzen podcasts we could find (Updated October 2019)
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Empac Weekly
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The podcast all about branding, marketing, design, technology, and whatever else is on Britton's mind.
 
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College graduation is here! It seems like it's been a long-time coming given the long nights finishing up papers, all the Red Bulls drank while studying for finals, and now it's all coming to a bittersweet end where you and your friends depart and find jobs or internships at companies you admire. There's one problem: hundreds and thousands of s ...…
 
UI and UX design is becoming widely popular in the design space. One of my colleagues asked me the other day what the difference was between the two genres of design. In this episode of Empac Weekly, I talk about my interpretation of UI/UX design and give examples of what each role does.By Britton Lorentzen.
 
I read through an infographic the other day that got me thinking about Out-of-Home advertising and how it's still a prominent component of the marketing mix. It gave me ideas for how companies and advertisers can combine out-of-home advertising and digital strategy to create an incredible experiences that are unique and engaging.…
 
It's incredible how fast information disseminates across the internet. It seems like a daily occurrence where we are learning about the latest shooting, the next stupid craze or challenge that people are involved in, or how a company recently mishandled millions of profiles worth of user data. The way information is being shared and advertised ...…
 
It was a beautiful day in the northwest today, so I decided to head up to Seattle and walk the waterfront. While I was out, I witnessed an act of leadership that I believe we all can learn from... and it all started with a random stranger on the pier.By Britton Lorentzen.
 
There are times when you feel like you may want to redesign your website. However, it's important to understand why someone would want to redesign their website and what someone should consider before starting the process. Here are three primary reasons why someone would want to redesign their website.…
 
My graduation is finally on the horizon and I'm excited to be done and move forward in my career. In this podcast, I talk about my educational path, how I got to where I am today, and what personal goals I'm setting for myself moving forward.By Britton Lorentzen.
 
I've been incredibly busy over the last couple months. It's been about seven months and I would love to update everyone on where I've been and what the plan is for Empac Weekly moving forward.By Britton Lorentzen.
 
Setting up a website is an essential component for getting your company on the web. The process usually involves going to Google and figuring out what companies offer web design for small businesses. However, once a customer finds a company to work with and starts talking about the price, they realize that the services cost a crazy amount of mo ...…
 
Snapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you creat ...…
 
The internet of things is slowly taking over our lives and companies may be wondering how they can effectively market their business using internet connected smart devices. I take a look at the internet of things and see how it could potentially be used for marketing products.By Britton Lorentzen.
 
Pepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are som ...…
 
Your website is a window to the world. It’s your opportunity to make a great first impression and let people know what you and your company are all about. There are tons of companies that put up a website and don’t see the results they are expecting right away. Here are four ways you can improve your website and start achieving the results you’ ...…
 
Digital marketing can be intimidating for small businesses. Small business owners try out digital marketing through Google or social media and end up spending a ton of money without any positive results. There’s an effective way you can set a digital marketing budget without losing a ton of money. Here are some of my tips for how you can set a ...…
 
Most people know Yelp as a platform for getting honest reviews about local restaurants in your neighborhood. It's usually the first source for learning about the local cuisine and what the locals are recommending you try out. I've tried different things to convert my customer leads into sales and decided that it would be helpful to write up a p ...…
 
Silicon Valley is the hotbed for technological innovation. It is a designer’s dream to one day be able to work for a large tech company in the valley. Back in January of 2016, I was offered the opportunity to work with one of the largest brands in the world as a graphic and web designer for a five month period. There are a ton of things I learn ...…
 
There’s ton of insanity in action sports. For most of us, all we see are a bunch of men and women performing incredible tricks that we could never dream of attempting. It’s this kind of insanity that has provided companies powerful ways to build their brand and engage with their audience. Here are three ways we can learn more about marketing fr ...…
 
Social Media can be quite a handful. There are a ton of platforms out there that have different folks using it in different ways. How can a company decide which platform to use given the amount of sites that are out there? Here are 5 of the most popular places to conduct your social media marketing.By Britton Lorentzen.
 
A logo is one of the most intimate components of your brand. It’s a representation of your identity, your pride, and your history. Make sure you get your logo done right the first time so you don’t have to redo it all the time. For all the businesses out there looking to get their company logo redone, here are some things to consider before mov ...…
 
Drones can be a lot of fun. They can be a great addition to your photography gear, a toy for the hobbyist, and a tremendous asset for your business. For everything drones can bring, there are a lot of things to consider before flying a drone for the first time. There are five things I learned about flying a drone that I wish I would have known ...…
 
Happy 2017 to all of you! Hopefully everyone had a great holidays and new years. We are ready to get back up and running and need your help. Let's get our community going for the year.By Britton Lorentzen.
 
2016 has been an incredible year. We got back into design and marketing full time, and it couldn't have happened without the support of everyone. Let's take a look back at 2016 and what we can expect coming into 2017.By Britton Lorentzen.
 
Cause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your ...…
 
Mr. Goodbar is one of the original candy bars created by Hershey's. In recent years, it's lacked proper advertising and marketing even though it's one of Hershey's original products. We take a look at Mr. Goodbar and give up a refreshed look and feel with a new marketing campaign.By Britton Lorentzen.
 
Brand briefs are the most valuable document to have when working with your brand. It's a set of rules to follow when stakeholders, internal teams, and external agencies work with your company and brand. If you don't have a brief currently, this podcast will cover why you should have one and create one.…
 
User Generated Content is a great way to gather content for your brand... when used effectively and ethically. There are a lot of pros and cons for enticing your customers to generate their own content for your brand. We dive into the definition of user generated content and look at examples, campaigns, and the pros and cons of using user gener ...…
 
Typography is one of the most important elements of design. It has the power to influence your audience to either read what you have to say or completely tune you out. Your overall composition will end up being terrible when your type isn't properly set. Here's a crash course about typography for those times you want to properly set type and ma ...…
 
A Logo is the most intimate part of your brand. It's a representation of who you are, what you represent, and how people will perceive you and your product. It's important to get it right the first time. Join us to learn a little about logo design, why it's important, and what to do when you are creating your logo.…
 
Drones can be an excellent way to capture unique photos and video for your business. However, not many people are aware of the legalities surrounding the use of drones. Dive in with us a little bit to learn about some of the uses and legalities of flying a drone for your business.By Britton Lorentzen.
 
Black Friday is the all american holiday that allows us as consumers to buy things at really cheap prices. However, participating in Black Friday can severely damage your brand equity and force consumers to view your product as a commodity. Hear us out on why we feel like Black Friday is terrible for your brand equity.…
 
I had the opportunity to join TEDx in Seattle this past weekend and it was absolutely amazing. Here is a brief recap of my perspective from TEDx including what I learned about the power of cell technology with Nathan Kundtz, the power of storytelling with Eliaichi Kimaro, the power of design by Scott Wyatt, the power of empathy and compassion w ...…
 
Facebook has been in the news quite a bit recently with people talking about how it could have had an effect on the election and our society. Let's explore the Facebook algorithm a little bit and see why a service like Facebook can have implications on marketing and society.By Britton Lorentzen.
 
An introduction to me, my experiences, education, and what to expect from the podcast in general.By Britton Lorentzen.
 
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