))
What We Can Learn From Pepsi's Latest Advertising Misstep
Manage episode 204769794 series 2291272
Content provided by Britton Lorentzen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Britton Lorentzen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.
…
continue reading
21 episodes
Share
