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Pros and Cons of Cause Marketing
Manage episode 204769805 series 2291272
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Cause marketing is amazing for non-profits looking to raise money for a cause or initiative that the community cares about. For businesses looking for a profit, getting involved with cause marketing can be negative for your brand and image if done improperly. We take a look at cause marketing and see how it can be positive and negative for your company and brand.
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