Best Buckley Institute Podcasts (2024)

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The NTM Growth Marketing Podcast #95 "A Deep Dive into SEO Strategies with Tim Prestianni” 22:25

3d ago22:25

22:25

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. …

1
The NTM Growth Marketing Podcast #94 "What’s New in Digital with Jenna Riewer” 12:34

10d ago12:34

12:34

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic b…

1
The NTM Growth Marketing Podcast #93 "Revamping Home Services: Entrepreneurial Insights with Brigham Dickinson” 21:26

17d ago21:26

21:26

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating…

1
The NTM Growth Marketing Podcast #92 "Innovating Education and Marketing in the EdTech Space with Claudia Buckley” 19:15

24d ago19:15

19:15

“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's st…

1
The NTM Growth Marketing Podcast #91 "A Deep Dive Into Customer Centricity with Adrian Speyer from the Customer Leaders Institute” 20:05

1M ago20:05

20:05

“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education an…

1
How the Yale Women’s Center Fails Women; IWF Vice President Andrea Bottner on the Politics of Women on Campus and Around the World 32:31

1M ago32:31

32:31

In the final Pod and Man at Yale episode of the academic year, Tori Cook ’26 and Claire Barragan-Bates ’25 talk about the Yale Women’s Center and how it has failed to support Yale women in favor of Marxist causes: Barragan-Bates: “It wasn’t just about furthering women in their career prospects. They were in fact against that which is why they didn’…

1
The NTM Growth Marketing Podcast #90 "Dive into Talent Development with Heather Boyle” 21:02

1M ago21:02

21:02

“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instr…

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Yale Faculty Weigh in on Israel Boycotts; Dr. Samuel Abrams on Why Campus has Gone Crazy 34:27

2M ago34:27

34:27

In this episode, Yale faculty members Edward Kaplan, Evan Morris, and Roya Hakakian discuss how Israel is treated on campus, the hypocrisy of academic boycotts of Israel, and their recent trip to the country. Roya Hakakian: “That doesn’t just reveal the hypocrisy of boycotts but also the impossibility of separating human beings and human inventions…

1
The NTM Growth Marketing Podcast #89 "What’s New in Digital with Augusto Vilchez" 19:44

2M ago19:44

19:44

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR ad…

1
The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina" 21:12

2M ago21:12

21:12

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ business…

1
The NTM Growth Marketing Podcast #87 "Breaking from the Traditional Travel Industry: A New Perspective with Devin McKinney" 22:52

2M ago22:52

22:52

“I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto.” -Devin McKinney Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 3…

1
“Worrying” Disconnect Between Yale and the Outside World; Rob Henderson on Luxury Beliefs 32:31

3M ago32:31

32:31

In the newest episode of Pod and Man at Yale, Isaac Oberman ’26 and freshman Jacob Tyler ’27 talk about the cultural disconnect between not only their home towns in the Midwest and the Yale culture dominated by the coasts, but also between Yale and the rest of the country. Tyler: “They don’t believe me when I say that inflation is bad right now and…

1
The NTM Growth Marketing Podcast #86 "The Art of Targeted Growth Marketing with Jesse Dorman" 21:12

3M ago21:12

21:12

“Marketing… is all about trying new ideas. A lot of times there’s analytics to show progress or what’s working, what’s not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks.” -Jesse Dorman Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing c…

1
Yale "Absolutely" Failing as a Social Institution; Dr. Yuval Levin on Society's Core Institutions and Why They Aren't Working as They Should 34:36

3M ago34:36

34:36

On the newest episode of Pod and Man at Yale, our student panel examines how Yale, and higher education more generally, is failing to fulfill their expected role in society Aron Ravin ’24: “I think Yale should be making people into better people, like in the value sense, but it’s not — and I think that disappoints me.” Owen Tilman ’26: “...These in…

1
The NTM Growth Marketing Podcast #85 "Unlocking the Secrets to Great Marketing Campaigns with Nate Workman" 17:23

3M ago17:23

17:23

“The most successful element has been keeping our message simple and consistent.” -Nate Workman Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and h…

1
The NTM Growth Marketing Podcast #84 "Unveiling the Core of MarketingOps with Mike Rizzo" 19:44

3M ago19:44

19:44

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo Mike Rizzo stands as the vi…

1
The NTM Growth Marketing Podcast #83 "Branding That Works with Jim Rowe" 22:24

3M ago22:24

22:24

“We wanted to do great work that works great.” -Jim Rowe Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse compani…

1
“Being Anything Pro-Israel is Considered Like a Cardinal Sin,” Israel at Yale; Yale Professor on Faculty Free Speech, Burke, and Shakespeare 33:26

4M ago33:26

33:26

In the newest episode, Trevor MacKay ’25 and Avi Feinsod LAW ’24 discuss the way pro-Israel speech is treated on campus and how pro-Palestinian voices are constantly complaining that their free speech is being suppressed, then putting in every effort to shut down other speech: MacKay: “If you truly do believe in the value of a liberal arts educatio…

1
The NTM Growth Marketing Podcast #82 "Embracing Identity Through Public Speaking with Diana Medina" 21:18

4M ago21:18

21:18

“I was inspired by The Practice Space’s mission, which is about helping people communicate authentically in a way that celebrates their identity.” -Diana Medina Diana Medina is a first-generation Mexican-American, born and raised in Los Angeles. Throughout her career, she has been unwavering in her commitment to championing causes that fortify, emp…

1
The NTM Growth Marketing Podcast #81 "A Conversation on Growth and Adaptability with Sam Nehme" 22:52

4M ago22:52

22:52

“The ability to adapt, whether it’s to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was seren…

1
The NTM Growth Marketing Podcast #80 "Revolutionizing Recruitment: The Core Matters Approach with Ryan Englin" 20:10

4M ago20:10

20:10

“The riches are in the niches.” -Ryan Englin Ryan Englin is passionate about supporting growing businesses, particularly in the blue-collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles tha…

1
Students Split on Legacy Admissions; Yale Dean on Protecting Legacy and Test Requirements 33:50

4M ago33:50

33:50

The Buckley Institute is pleased to release the newest of episode of Pod and Man at Yale. In the most recent episode, Arav Dalwani ’26 and Sabrina Guo ’27 debate legacy admissions, whether it should exist and whether they would want their own kids to benefit: Dalwani ’26: “If I’m someone that’s spent 4 years studying at Yale, I’d also like to have …

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The NTM Growth Marketing Podcast #79 "The Journey to Inclusive Marketing and AI with Kanene Holder" 25:04

4M ago25:04

25:04

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an…

1
Making content made easy 12:10

5M ago12:10

12:10

It (marketing) gets to be done with your own style. Here are my thoughts upon reflection of how I do it. You don’t need to market the same way as I do btw. Kate@katemartinmentor.com www.katemartinmentor.com < find my socials and send me a video/audio message :) and your phone number. Mine is +61 416628864 #marketing…

1
The NTM Growth Marketing Podcast #78 "Inside CGBot: Strategy and Innovation in Video Game Outsourcing with Amire Saade" 20:10

5M ago20:10

20:10

“Personalization is labor-intensive, yet it’s an area where we excel, offering an undeniable added value.” -Amire Saade Amire Saade is a passionate graphic designer who has ventured into the dynamic world of marketing. Having worked in various industries, she has honed the ability to adjust to new challenges. Currently, she is the Head of Marketing…

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The NTM Growth Marketing Podcast #77 "UNICEF's Marketing Transformation with Shelley Diamond" 24:49

5M ago24:49

24:49

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female…

1
DEI and the Yale Presidential Search; Robert George on 40 Years of Campus Illiberalism 33:35

5M ago33:35

33:35

The newest episode of Pod and Man at Yale, the Buckley Institute’s official podcast, is now available. Ariane de Gennaro ’25 and Will Wang ’26 join the podcast to share their thoughts on the presidential search, the impact of the resignation of Harvard President Claudine Gay, and how Diversity, Equity, and Inclusion is defining the search for Yale’…

1
The NTM Growth Marketing Podcast #76 “Navigating the Crypto Space with CoinZoom Marketing Experts: Adrianne Blackett and Fiona Naughton” 28:24

5M ago28:24

28:24

“We have to make sure that we’re helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they’re in the right place, doing the right thing at the right time.” -Fiona Naughton Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and miss…

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The NTM Growth Marketing Podcast #75 “The Evolution of the CMO Role: Insights from Lindsey Scheftic” 19:18

5M ago19:18

19:18

"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing businesses, pinpointing gaps and opportunities to…

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The NTM Growth Marketing Podcast #74 "Navigating the Great Outdoors of Marketing with Joe Mehl, Alliance RV" 23:31

5M ago23:31

23:31

“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the …

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Students Talk “Why Go To College?”; Dr. Ben Storey Explains How to Live the Good Life 36:03

6M ago36:03

36:03

This episode features a special panel of Lux et Veritas Leadership Fellows discussing why go to college in the first place and why colleges and universities, Yale included, should focus more on living a good life than just being busy. Plus, what it’s like to be conservative at the Yale Women’s Center: Claire Barragan-Bates '25: “I took a class this…

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The NTM Growth Marketing Podcast #73 "What's New in Digital with Kent Martin" 19:44

6M ago19:44

19:44

"Once you understand that AI can be used as a tool and leveraged, it becomes less intimidating." -Kent Martin Kent, a fractional CMO at No Typical Moments, discusses the importance of AI in digital marketing and organic content strategy. His three key points include: 1. The vital role of curating AI in the future and leveraging it as a tool rather …

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The NTM Growth Marketing Podcast #72 "What's New in Digital with Kris Palouda" 14:39

6M ago14:39

14:39

Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time compared to traditional design w…

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"Being a Trump supporter is like being Hitler himself," Being conservative at Yale; Faculty Prize winner Mordechai Levy-Eichel on Free Speech in the Classroom 35:44

7M ago35:44

35:44

Aron Ravin ’24, Noah Riley ’24, and Trevor MacKay ’25 discuss the challenges that come with being conservative on Yale’s campus and how campus political bias can come out in surprising places: Noah: “If being a social conservative is like being a Nazi, then being a Trump supporter is like being Hitler himself. It is the worst of the worst that you …

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The NTM Growth Marketing Podcast #71 "What's New in Digital with Chris d'Eon" 15:53

7M ago15:53

15:53

"What it does is, it can match the individual that is coming to your website, knows what companies they're coming from, and automatically changes the web page." -Chris d'Eon In this podcast episode on "What's New in Digital," Chris d'Eon presents various AI technologies and marketing strategies and their applications. Chris emphasizes the value of …

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The NTM Growth Marketing Podcast #70 "7 CMO Mistakes That Will Get Them Fired This Year… and What CEOs Wish Their CMOs Knew" 50:12

7M ago50:12

50:12

"Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two expe…

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"All The Warning Lights Are Up,” Being Jewish at Yale; Unprecedented Antisemitism on Campus with Kenneth Marcus 33:39

8M ago33:39

33:39

The Buckley Institute was joined by Yale undergraduates Aaron Schorr ’24 and Mitchell Dubin ’25 who spoke honestly and frankly about what it's like to be a Jewish student at Yale: Mitchell: “Since October 7th, being on campus has been, I think, nothing short of a nightmare for me… I spoke with my dean just a couple days ago about the prospect of gr…

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The NTM Growth Marketing Podcast #69 "How Pickleball is Taking Over with Teresa Jungling" 33:29

8M ago33:29

33:29

"The growth is huge now, and it's primatily always been more of a senior sport over time, but now that is not the case." -Teresa Jungling Teresa is the co-founder of Pickleball Max, a business focused on promoting and growing the sport of pickleball. She and her husband started the business in 2015 and have since grown it through their blog, offeri…

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How Colleges Worsen the Student Debt Crisis; The Economist's Adam O’Neal on Why No One Trusts the Media 34:46

8M ago34:46

34:46

Aron Ravin ’24 and Anshul Guha ’25 discuss President Biden’s blocked student loan forgiveness program, how colleges benefit from and exacerbate the student debt problem, and why universities like Yale can charge so much. Ravin: “That’s exactly why the idea that the federal government needs to step in because college is getting too expensive is an o…

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Pricing your services - make sure you know this structure 4:39

8M ago4:39

4:39

https://KateMartinmentor.com

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Why I stopped sharing my business ideas with ‘non-business’ family members 2:51

8M ago2:51

2:51

Https://katemartinmentor.com

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The NTM Growth Marketing Podcast #68 "Advancing Deep Learning and AI with Christy Maver" 36:58

8M ago36:58

36:58

"You have to be in constant motion and that’s a clear advantage of being at a startup." - Christy Maver Christy brings more than two decades of technology marketing and communications experience to Numenta while holding a BA in Economics from Princeton University. Previously, she launched analytics programs for the Retail and Healthcare industries …

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The NTM Growth Marketing Podcast #67 "Sport, Leisure, and Sustenance with Madeline Sims" 45:23

8M ago45:23

45:23

"I believe that our differentiating factor [from our competition] is that greater mission for a catalyst for connection." - Madeline Sims Madeline Sims is a self-proclaimed seasoned generalist with a passion for building boundary-bursting, culture-driving brands, telling inspiring stories, and cultivating thriving communities. With a track record o…

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How Yale Caved on COVID; Dr. Scott Atlas on COVID Failures and How Censorship Kills 35:13

9M ago35:13

35:13

In this episode, Yale students Noah Riley ’24, Isha Brahmbhatt ’24, and Trevor MacKay ’25 talk COVID and how Yale’s response made campus life miserable. The student panel discusses the long-term effects of those policies and how the college campus still hasn’t recovered from the damage done: Noah Riley: “I think it was the worst semester of school …

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The NTM Growth Marketing Podcast #66 "How to Grow with a Trending Market with Tom Nguyen" 33:25

9M ago33:25

33:25

"Experience creates connections between us and the consumer. It’s all about the experience." - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company’s marketing strategy and growth. With his deep understanding of…

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The NTM Growth Marketing Podcast #65 "A New Kind of Publishing with Morgan Gist MacDonald" 44:49

9M ago44:49

44:49

"In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we’re not engaging our empathetic selves, that’s when the copy feels flat." - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company …

1
Special Edition on Israel: Yalies for Terrorism 34:24

9M ago34:24

34:24

In light of the horror that Hamas terrorists inflicted on innocent Israeli civilians, the Buckley Institute pulled together a special podcast episode on how the campus has responded. Isha Brahmbhatt ’24, Noah Riley ’24, and Trevor MacKay ’25 talked about Yalies4Palestine celebrating the atrocities over the weekend, what it means to share dorms and …

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Students Reflect on Alarming Survey Results; Dr. Dorian Abbot on Getting Cancelled 33:27

9M ago33:27

33:27

Libby Snowden ’24 and Will Wang ’26 return to reflect on the alarming results of the Buckley Institute’s Ninth Annual College Student Survey: Libby Snowden: “If your response to hearing something that you disagree with or something that you find offensive is, ‘I’m gonna go tell the teacher,’ you’re still in the kiddie pool.” Will Wang: “We make up …

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The NTM Growth Marketing Podcast #64 "Ethical AI for Competitive Advantage and Innovation" 50:00

9M ago50:00

50:00

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey. Click here for a video replay of the webin…

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The NTM Growth Marketing Podcast #63 “The Point After with Sean Conley” 36:05

9M ago36:05

36:05

“[Success comes from] being content with where things are right now… and not always looking into the future.” -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga’s mindfulness, medi…

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