Photography Videos by Callum Anderson (+CallumAnderson1)
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Just general 13 year old convocations Cover art photo provided by Nathan Anderson on Unsplash: https://unsplash.com/@nathananderson
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We’re having real and raw conversations with successful recruitment entrepreneurs about what is happening in their businesses right now and their plans to navigate market changes.
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Double Down with James Breslo is an exciting new show focusing on the business of sports betting. Breslo is a former gaming industry executive and host of “Casino Talk with Louie Anderson.” Breslo interviews insiders about everything from Vegas sports books to internet wagering, from fantasy sports leagues to three team parlays, from stock picks to political showdowns.
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Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way? B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue. Each week, Jason Bradwell sits down with industry experts to break d ...
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On this week's show, I've decided to completely pause the schedule and remember the amazing Ryan McCabe, who sadly lost his life this week. I really don't have words to describe how amazing Ryan was. I personally didn't know him that well, but we had great interactions. We spoke semi-regularly about our businesses, and I always felt that we were si…
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Season 7 | Ep45 Helen McGuire on her journey from founding the first women’s careers platform in the Middle East to exiting a global DEI tech business!
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On this week's show, I'm super excited to be joined by Helen McGuire. Helen is the exited founder of Diversely.io, a technology business acquired by Access Group in 2023. Entering the pandemic in 2020, Helen ran a recruitment business dedicated to helping return-to-work mothers find flexible jobs. Helen understood this cause well, as she’d previous…
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Season 7 | Ep44 Callum Beaumont on 5 key mistakes he’s made over the last 5 years of owning his recruitment agency.
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I'm excited to be joined by Callum Beaumont, the founder of Cordell Beaumont, a specialist recruitment firm headquartered in the UK with an international client base in the shipping and maritime sector. In this episode, we talk about Callum's five-year journey as a recruitment business owner and ultimately focus on the five biggest mistakes he's ma…
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Season 7 | Ep43 How team Hoxo and I generate 1000+ inbound leads per month, consistently generating £2m in sales for the past 3 yrs!
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In this episode, I want to walk you through our very own Hoxo inbound lead generation model. You probably see team Hoxo and I online each month, generating lots of content and engagement… What you may not know is that we achieve an average of 1000 NEW inbound leads every month - all from our series of 5 consistent tactics (1360 leads in May 2024, t…
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Season 7 | Ep42 Diane Prince on receiving a $10m payout within 6 yrs of launching her recruitment agency!
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Diane started the business with her husband without ANY experience in the industry. But what she did have was the vision to build a scalable and sellable business. And in this episode, she shares how she did it. Diane saw the value in focusing on one staffing niche; in this case, they decided on title insurance and mortgage. Listen as she tells how…
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Season 7 | Ep41 Why investing in AI to drive new business could be the biggest mistake you make right now!
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On this week's show, I'm releasing my talk at this year's Recruitment Agency Expo, all about why AI and automation could be the biggest mistake you make in your recruitment agency in 2024. In March, I was on stage in front of a room full of recruitment leaders who had been subjected to countless suppliers from technology companies promoting their l…
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Season 7 | Ep40 Leo Hewett on building a purpose-led recruitment agency, donating 3% of revenue to make a positive impact on society!
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Leo is the founder of Core3 Finance Recruitment, headquartered in Bristol, with 10 employees. Although the company is only two years old, Leo’s team has already reached just under £1 million in revenue in their second year. What I love about this business is that they're all about making a positive social impact. They are B Corp certified and belie…
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Season 7 | Ep39 Jake Frazer on turning a team of ex-industry experts into remote headhunters!
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On this week's show, Jake Frazer, CEO and Founder of Precision Talent Solutions, shares his journey of building a recruitment firm specialising in government contracting talent. Jake is based in Switzerland, but the company is 100% remote, with employees working from 12 countries around the world. The company's unique talent model involves hiring s…
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Season 7 | Ep38 - The 5 traits that all successful Recruitment Owners possess with Hishem Azzouz
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This week’s episode is a collaboration between RAG Podcast and Recruitment Mentors Podcast! Hishem and I host two of the most well-known, highly-regarded podcasts in our sector. We started them at roughly the same time, and we even used to record them in the same Hoxo HQ studio! After sitting down together at the recent recruitment expo, we realise…
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Game-Changing Insights: A Deep Dive with Caerus Risk Founder Mike Adams | "Double Down with Breslo"
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Join host James Breslo on "Double Down with Breslo" as he sits down with Mike Adams, the visionary founder and co-owner of Caerus Risk, a pioneering force in predictive analytics and data modeling for the sports industry. In this exclusive interview, Mike unveils the groundbreaking work of Caerus, which provides cutting-edge solutions to sports tea…
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Season 7 | Ep37 Lysha Holmes on building a 100% inbound Rec2Rec business since the pandemic!
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I'm excited to be joined again by Lysha Holmes. Lysha is the founder of Qui Recruitment, a specialist Rec2Rec based in Manchester. Someone I've worked with since the pandemic who's now built a 100% inbound business. She went from being an amazing recruiter with incredible integrity who would only represent the best recruiters in the Northwest to ca…
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How to Develop Commercial Discipline as a Service-led Business
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In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking. I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services. During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his…
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Season 7 | Ep36 - Scott Brown - from unfulfilled lawyer to world-leading ‘community first’ recruitment agency for in-house lawyers
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On this week’s show, I'm joined by Scott Brown, the founder of Heriot Brown, a UK-based in-house legal recruitment specialist agency. Scott started his recruitment business almost by accident. He made the switch to recruitment because he felt unfulfilled as a lawyer and wanted to have more control over his career. He wanted to gain sales experience…
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How to Think About Marketing in a HYPER Niche Market
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In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advant…
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Season 7 | Ep35 Paul Smith on completing the MBO to buy out his original partners and take full ownership of his recruitment agency!
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I'm joined by an old client of mine, Paul Smith. Paul is the Managing Director of Deploy Recruitment, a specialist infrastructure and technology recruitment business heavily invested in the rail sector. Paul started the recruitment side of this business just over 10 years ago. In this episode, he tells me about the last year and how he completed th…
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Season 7 | Ep34 - Mirtes Lobaito on her journey from cleaning houses to successful recruitment agency owner!
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I'm super excited to be joined by Mirtes Lobaito, the CEO and founder of AGM Tech Solutions, a recruitment firm headquartered in New Jersey in the US. Mirtes shares her inspirational journey from Brazil to the US, where she started her business with no English language skills and worked her way up from cleaning homes to tech sales. She eventually e…
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Season 7 | Ep33 Chris Abbass on growing from £9m to over £30m in NFI in less than 4 years!
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I am so excited to be rejoined by Chriss Abbass, the CEO of Talentful, four years after our first episode together. For those who don’t know, Talentful is the world's leading embedded talent recruitment solution, working with some of the best tech companies on the planet. I had Chris in my studio in London back in 2019. At the time, his business wa…
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How to Incorporate PR into a Multi-Channel Strategy
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In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day. I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side. What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about…
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Season 7 | Ep32 - Oliver Legg on the move from home security sales manager to global Cybersecurity recruitment leader within 7 years!
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I'm super excited to be joined by Oliver Legg, the co-founder of Aspiron Search, a specialist headhunter in the cybersecurity market operating from the UK but placing people all over the US. Oliver started his career as a regional sales manager for a home security installation company seven years ago. Today, alongside Joe his co-founder, they gener…
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Season 7 | Ep31 - Ephram Stephenson on building an agency of 140 people with 500 years of recruitment experience under one roof (all in 2 yrs!)
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In this episode, Ephram Stephenson, CEO and founder of Collar Talent Group, joins me for part 2 of the Collar Talent Group story! I interviewed Ephram Jan 2023 when his business was just over a year old and he'd already reached a head count of 100. 13 months later, and the business now has 140 people across multiple Australian offices, making them …
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How to Leverage Niche Marketing for Greater Commercial Impact w/ Callum McGranaghan
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In this episode, I speak with Callum McGranaghan, Director & Head of Paid Social at Social for Good. We had a great conversation on the power of niching down in service-led businesses and its impact on their prospecting campaigns - especially when combined with low-ticket, high-impact projects to get their foot in the door with new clients. Callum …
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Season 7 | Ep30 - Alex Woodhead on why recruitment companies that build the best PRODUCT will always win
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This week, I'm super excited to be joined by Alex Woodhead, the founder of a brand new 10-day-old talent and engineering consultancy called Apera. A business that specialises in recruitment for future mobility, space and clean energy. This is a super niche futuristic market with so much space for growth. And it isn’t Alex’s first time attacking it!…
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How To Make Anonymous Case Studies Work for You w/ Joel Klettke
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In this episode, I speak with Joel Klettke, Founder of Case Study Buddy. We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds. We also covered a topic near and dear to my heart - what can I do to convince a sceptical c…
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Season 7 | Ep29 - Oscar Orellana-Hyder on his journey from a sceptic of LinkedIn personal branding to doubling his billings and building a successful recruitment agency in the UAE.
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On this week's show, Oscar Orellana-Hyder, the Founder of Cordell Partners, shares his journey from being a sceptic of personal branding on LinkedIn to building a successful recruitment agency in the UAE. I’ve worked with Oscar since 2021. He was a Hoxo client whilst working for Robert Walters. He went from someone who thought that using LinkedIn w…
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How to Unlock New Revenue Through Personalised Outreach w/ Nick Patterson
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In this episode, I speak with Nick Patterson, Co-CEO of Storm & Shelter. We had a great conversation on how marketers in niche, service-led businesses can evolve beyond relying solely on referrals and word-of-mouth to generate new business opportunities. Nick shares how Storm & Shelter successfully developed and launched a 1:few email outreach stra…
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Season 7 | Ep28 - Jonathan Berry on how building his LinkedIn brand has attracted lawyers from across the Middle East and converted into serious revenue!
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On this week's show, I'm joined by Jonathan Berry, the director of the Middle East region for Robert Walters Group. I’ve known him for five years and have been working with him for four years. Jonathan was the first staff member at Robert Walters to join my bootcamp. And I'm now working with over 700 recruiters across the Group. Jonathan came to Du…
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Season 7 | Ep27 - Calvin Lee-Picket on building a revenue-generating candidate community!
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On this week's show, I'm delighted to be joined by Calvin Lee-Pickett, the CEO and founder of Calvin James Recruitment. Calvin came from the UK to Dubai as an employee of Robert Half Recruitment, a global organisation. A few years later, he decided to start his own business. Without any experience as a business owner, he has grown organically over …
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Season 7 | Ep26 - Abdul-Rahman Risilia on building a modern recruitment agency with a core permanent team and a range of global freelancers!
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Episode 2 of my LIVE series in the UAE and I'm joined by Abdul Rahman Risilia, CEO and founder of ARC Talent. Abdul is someone I actually worked with when I started my recruitment career in Melbourne in 2011, but I didn’t realise this until the show because, back then, he worked under a completely different name! In this episode, Abdul shares his j…
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Season 7 | Ep25 - Sean Anderson: what I have learned from almost 300 episodes of The RAG Podcast!
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The first of our 5 x episodes recorded Live in the UAE kicks off with ME as the guest! So Chris Redmond, who's been on our show three times since 2019, approached me about interviewing me and telling both the Hoxo story and my learnings from almost 300 episodes of the RAG on my recent trip to Dubai! In this episode, I opened up a lot! We discuss Th…
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Season 7 | Ep24 - Richard Morton on why it’s never too late to start your own agency!
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In this episode of the RAG podcast, Sean Anderson interviews Richard Morton, the founder of MatchMedics. Richard shares his journey of launching a recruitment company in his 50s and emphasises that it's never too late to pursue your dreams. He discusses the challenges he faced in the early years and the turning point after reading the book 'Tractio…
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Season 7 | Ep23 - Jamie Reynolds on the changes required to deliver multiple 7 figures of profit as former CEO of Cordant Group
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In this week’s episode, I’m joined by Jamie Reynolds, a man who’s held some impressive titles in his career but most notably was the Former CEO of PMP Recruitment, a part of the Cordant Group, COO of Halian, and most recently, CEO of The Recruitment Co. In this in-depth episode, he shares his journey from a 17-year-old trainee to his moves toward C…
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Decoding the Sports Betting Landscape: Callum Broxton Reveals Insider Strategies on Double Down with Breslo
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Join host James Breslo in a riveting episode of "Double Down with Breslo" as he sits down with Callum Broxton, Head of US Operations at Checkd Group and a seasoned expert in the North American sports betting affiliate scene. With over seven years of leadership experience at Checkd Group, Callum unveils the intricacies of affiliate deals, commercial…
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Revolutionizing Customer Engagement in iGaming: Exclusive Interview with Martina Åkerlund, CEO of CallsU
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Join host James Breslo on a riveting episode of "Double Down with Breslo" as he engages in an exclusive one-on-one interview with Martina Åkerlund, the dynamic CEO of CallsU. Discover the groundbreaking offerings of this newly launched Malta-based company, providing custom calls, emails, SMS messages, and mobile chat options to elevate player conve…
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Season 7 | Ep22 - Laura Clark on her vision for growing OA Group, an agency founded by her mother that she recently purchased!
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In this week's episode, I was joined by Laura Clark, CEO of OA Group, who shares her journey of joining the family business and eventually taking over as CEO. She discusses the challenges and rewards of working with her mother and the lessons she learned from her entrepreneurial upbringing. Laura also talks about the growth and operations of OA Gro…
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Season 7 | Ep21 - Josh Huggins on driving a trade sale exit with a 5-year earn-out process before starting his own agency!
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On this week's show, I'm delighted to be joined by Josh Huggins, the founder of GS2, a global sustainability search recruitment firm headquartered in Basingstoke. The business is just over 18 months old, with eight employees. Josh shares his journey from being a professional footballer to starting his own recruitment business. After becoming the se…
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Season 7 | Ep20 - Owen Myers & Jenna Mackie on doubling revenue YoY whilst working a 4 day week!
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On this week's show I was joined by Owen Myers and Jenna Mackie, the founders of Mackie Myers. Mackie Myers is a specialist accounting and finance recruitment firm headquartered in London, two and a half years old with 14 employees. Since launching, the business has doubled revenue year on year and operated in a sustainable way! They've introduced …
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Season 7 | Ep17 - Vincere part 2 - what features are coming in 2023/24?
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On this week's episode I was once again joined by Vincere, specifically their Head of Product, Kristy Gilham. This is a follow-up to the conversation we recorded back in September. In this episode, we focused exclusively on the product roadmap and the things that they're working on right now to improve for you, the customer. You’ll hear some intere…
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Game-Changer Unleashed: Exploring the Evolution of iGames with Jamie Mitchell | Double Down with Breslo
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Join James Breslo in a groundbreaking episode of "Double Down with Breslo," as he engages in a dynamic conversation with Jamie Mitchell, the visionary CEO and co-founder of Low6. Hailing from Birmingham, England, Low6 stands as an award-winning creator of iGames, pushing the boundaries for sports right holders, sportsbooks, consumer brands, and med…
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Ranking The 3 Major Content Distribution Buckets w/ Justin Simon [PODCAST SWAP]
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Got something special for you this week - a podcast swap! I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon. Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B b…
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Betting Boundaries: Unveiling the Explosive Rise of Sports Gambling with Andy Clerkson | Double Down with Breslo
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In this riveting episode of "Double Down with Breslo," host James Breslo connects with Andy Clerkson in London, England, to delve into the unprecedented surge of legalized sports betting in the United States. Drawing from his extensive experience in the media and gambling sectors, Andy, the Founder of Red Knot Communications, explores how Europe ha…
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Inside the Sports Betting Explosion: A Candid Talk with Bill Enright from Sports Illustrated | Double Down with Breslo
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Join James Breslo in a riveting episode of "Double Down with Breslo" as he sits down with Bill Enright, the Managing Editor of Sports Illustrated's Sports Betting and Fantasy Division. Together, they delve into the explosive growth of the sports gambling and fantasy playing market. In a candid conversation, they tackle the tough questions surroundi…
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Season 7 | Ep18 - Dan Moussa & Kevin Warner on reaching over 7 figures in 11 months of trading through a 100% retained, productised recruitment model!
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Today I was joined by Dan Moussa and Kevin Warner, the founders of Telesca. Telesca is an 11 month old recruitment business headquartered in Brisbane with a completely unique model. These guys recruit in the energy and sustainability space and in a short space of time they’ve built a business with the following 100% retained (30% upfront / 70% on s…
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How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver
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Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at …
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Season 7 | Ep17 - Chris Redmond on transitioning from lifestyle business to building an agency of value and scale!
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On this week's episode, I'm excited as Chris Redmond, the founder and the CEO of RedHolt, is back on the show for the third time. In Q4 2019, he came into my office in East London; we recorded in person together and he claimed that he wanted to be a digital nomad. They’d just got rid of their office, cancelled the lease and were going completely re…
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How to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney Anderson
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In this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper. We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy. Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgetin…
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Season 7 | Ep16 - Anthony Kelly on growing his own recruitment brand DeepRec.ai to 5 heads in 5 months inside the wider Trinnovo Group
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On this week's show, I was super excited to be joined by Anthony Kelly, the founder of DeepRec.ai which is a niche AI recruitment agency, part of the wider Trinnovo group. He joined the Trinnovo group three and a half years ago, as part of the Trust in Soda brand. After seeing early success, he left Ireland, moving to the UK and it was here that he…
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Empowering Women in Sports Betting: A Conversation with Val Martinez on Double Down with Breslo
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Join James Breslo in a groundbreaking episode of "Double Down with Breslo" featuring Val Martinez, the visionary Founder and President of BettingLadies.com. In this enlightening conversation, Val shares her passion for creating a unique community where women can connect, share insights, and embrace the world of sports betting. Learn about the free …
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How to Get 25 Million Podcast Downloads w/ Nathan Latka
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In this episode, I speak with Nathan Latka, CEO of FounderPath. We met on stage at SaaStock in Dublin and had a fascinating conversation on his journey to create a podcast that is listened to by tens of thousands of SaaS professionals each and every month. Nathan's show - SaaS Interviews with CEOs, Startups and Founders - recently hit the 25 MILLIO…
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Inside the Mind of a Vegas Pro: Sports Betting, Game Fixing, and City Expansion
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Get ready for a high-stakes episode of "Double Down with Breslo" featuring renowned Las Vegas sports betting handicapper, Richard Frazier. Join host James Breslo as they delve into the fascinating world of sports picks, exploring the scientific and psychological aspects behind Richard's strategies. The conversation takes a daring turn as they discu…
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Season 7 | Ep15 - Stuart Fry & Lloyd Cremer on why they are focusing the growth of Halian (1100 staff) in the Middle East and NOT entering the US market!
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On this week’s show, I was super excited to be joined by Stuart Fry & Lloyd Cremer. Stuart is the CEO, and Lloyd is the CRO, of Halian, a recruitment and IT services business headquartered in the UK with multiple offices all over the UK, Europe, and the Middle East. Lloyd joined me from Riyadh in Saudi Arabia and Stuart was in Dubai. They recently …
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