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How To Make Anonymous Case Studies Work for You w/ Joel Klettke

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Manage episode 404882276 series 2940614
Content provided by Jason Bradwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bradwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I speak with Joel Klettke, Founder of Case Study Buddy.

We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.

We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.

Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 404882276 series 2940614
Content provided by Jason Bradwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bradwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I speak with Joel Klettke, Founder of Case Study Buddy.

We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.

We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.

Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca

  continue reading

101 episodes

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