Best Jason Bradwell Podcasts (2024)

1
How to Develop Commercial Discipline as a Service-led Business 35:50

2M ago35:50

35:50

In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking. I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services. During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his…

1
How to Think About Marketing in a HYPER Niche Market 30:46

2M ago30:46

30:46

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advant…

1
How to Incorporate PR into a Multi-Channel Strategy 40:15

3M ago40:15

40:15

In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day. I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side. What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about…

1
How to Leverage Niche Marketing for Greater Commercial Impact w/ Callum McGranaghan 35:16

3M ago35:16

35:16

In this episode, I speak with Callum McGranaghan, Director & Head of Paid Social at Social for Good. We had a great conversation on the power of niching down in service-led businesses and its impact on their prospecting campaigns - especially when combined with low-ticket, high-impact projects to get their foot in the door with new clients. Callum …

1
How To Make Anonymous Case Studies Work for You w/ Joel Klettke 38:45

4M ago38:45

38:45

In this episode, I speak with Joel Klettke, Founder of Case Study Buddy. We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds. We also covered a topic near and dear to my heart - what can I do to convince a sceptical c…

1
How to Unlock New Revenue Through Personalised Outreach w/ Nick Patterson 37:12

4M ago37:12

37:12

In this episode, I speak with Nick Patterson, Co-CEO of Storm & Shelter. We had a great conversation on how marketers in niche, service-led businesses can evolve beyond relying solely on referrals and word-of-mouth to generate new business opportunities. Nick shares how Storm & Shelter successfully developed and launched a 1:few email outreach stra…

1
Ranking The 3 Major Content Distribution Buckets w/ Justin Simon [PODCAST SWAP] 22:13

7M ago22:13

22:13

Got something special for you this week - a podcast swap! I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon. Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B b…

1
How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver 38:13

7M ago38:13

38:13

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at …

1
How to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney Anderson 24:40

7M ago24:40

24:40

In this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper. We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy. Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgetin…

1
How to Get 25 Million Podcast Downloads w/ Nathan Latka 33:03

7M ago33:03

33:03

In this episode, I speak with Nathan Latka, CEO of FounderPath. We met on stage at SaaStock in Dublin and had a fascinating conversation on his journey to create a podcast that is listened to by tens of thousands of SaaS professionals each and every month. Nathan's show - SaaS Interviews with CEOs, Startups and Founders - recently hit the 25 MILLIO…

1
How to How to Rethink Trade Shows for Real ROI w/ Leslie Venetz 37:19

8M ago37:19

37:19

**Thanks to Hubspot for sponsoring this episode.** Today, I spoke with Leslie Venetz, Founder of Sales Team Builder. It's budgeting season, and you know what that means! Marketers across the globe are sitting down to try and figure out whether spending a six-figure sum on a booth at a trade show is still a good idea. Especially when that booth has …

1
How The Best B2B Marketers Are Measuring Success in 2023 with Jason Bradwell from B2B Better 41:08

9M ago41:08

41:08

Jason Bradwell, founder of B2B Better, joins Tara Robertson on Demand Gen Chat to discuss the relevance of marketing qualified leads (MQLs) in B2B marketing. Jason argues that MQLs are still important in certain contexts, particularly in enterprise settings with long sales cycles and complex buying committees. He emphasizes the need for a clear def…

1
How To Drive Pipeline with Interactive Demos with Natalie Marcotullio from Navattic 38:24

9M ago38:24

38:24

Natalie Marcotullio, Head of Growth and Operations at Navattic, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the influence of B2B marketing teams on buyers. Natalie challenges the idea that marketers have complete control over the buyer's journey and emphasizes the importance of understanding how buyers actually make purchasi…

1
How to Collaborate with Partners to Grow Your Podcast w/ Lauren Lynch 32:31

10M ago32:31

32:31

In this episode, I speak with Lauren Lynch, who previously was Director of Marketing at Set Solutions, a Trace 3 company. We had a really interesting conversation on a strategy she deployed to both fund and grow a popular podcast with IT professionals by leveraging 'Marketing Development Funds' - i.e. budget she was awarded through reseller agreeme…

1
How To Nail Your First Quarter in a New Marketing Role with Grant Duncan from HST Pathways 37:54

10M ago37:54

37:54

Grant Duncan, VP Marketing at HST Pathways, joins Tara Robertson on Demand Gen Chat to discuss the importance of keeping the top-level menu on landing pages, the use of AI in marketing, and his checklist of metrics for starting a new marketing role. Grant emphasizes the need for a buyer-friendly landing page experience and highlights the potential …

1
How to Do Customer-led Growth w/ Georgiana Laudi 27:30

10M ago27:30

27:30

In this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel. We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle. Gia also shares a step-by-s…

1
How GTM Teams Should Be Using AI with Jen Allen-Knuth from Lavender.ai 31:44

11M ago31:44

31:44

Jen Allen Knuth, Community Growth at Lavender, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the power of community in marketing and sales. Jen shares her hot take on the current trend of creating communities just for the sake of having one, emphasizing the importance of listening and observing to identify unmet needs. She als…

1
What You Need to Know Before Starting ABM with Jodi Cerretani from RollWorks 51:15

11M ago51:15

51:15

Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the MQL is still important and that marketers have an obligation to drive higher quality MQLs with a Fit-focused approach. Jodi shares how her team defines MQLs and the signals they use to pass leads to sales. She also discusses the i…

1
How LinkedIn's Marketing Team Uses LinkedIn with Alex Rynne from LinkedIn 43:48

12M ago43:48

43:48

Alex Rynne, the leader of global content and social strategy for LinkedIn Marketing Solutions, joins Tara Robertson on Demand Gen Chat to discuss the power of creativity in B2B marketing. They debunk the myth that B2B marketing is boring and share insights from LinkedIn's research on the growing importance of creative campaigns in the B2B space. Th…

1
How to Create Compelling B2B Content w/ Amanda Natividad 28:29

12M ago28:29

28:29

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all …

1
How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack 36:48

12M ago36:48

36:48

In this episode of Demand Gen Chat, Emir Atlı, Co-Founder and CRO at HockeyStack joins Tara Robertson to talk about the amazing growth at HockeyStack has seen recently, mainly thanks to their LinkedIn presence. He shares how HockeyStack creates hype around their product by launching new features every two weeks and turning small additions into teas…

1
How to Become a Media Company w/ Andrew Davies 31:02

1y ago31:02

31:02

In this episode, I talk to Andrew Davies, CMO of Paddle. We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product. This is a must-listen for any B2B brands who h…

1
How to Design a Category for Your Brand w/ John Rougeux 23:34

1y ago23:34

23:34

In this episode, I talk to John Rougeux, Partner at Category Design Advisors. We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning. You can learn more about John at www.categorydesignadvisors.com And th…

1
Partner with RevOps To Exceed Your Growth Targets with Rosalyn Santa Elena at The RevOps Collective 27:56

1y ago27:56

27:56

In this episode of Demand Gen Chat, Rosalyn Santa Elena, Founder and CRO at The RevOps Collective shares her insights on how working closely with RevOps can be key for marketers to succeed, especially in tough times. Rosalyn talks about the rise of revenue operations as a function and how it is being talked about more in a marketing sense. She reco…

1
Why Working Cross-Functionally is Crucial in 'Squeeze Times' 48:14

1y ago48:14

48:14

Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budgets and headcounts are tight. She believes that navigating these challenges can actually enhance marketers' skills, emphasizing the need for close collaboration with CFOs. Amber also discusses direct mail trends and an effective ou…

1
How to Build an MVP Marketing Strategy for Startups w/ Lucy Heskins 29:40

1y ago29:40

29:40

In this episode, I talk to Lucy Heskins, Founder of Oh Blimey. We talked about the components of an early-stage marketing strategy, how to acquire your first paying users and whether your first hire should be in-house or outsourced. This is a must-listen for startup founders or first marketing hires stuck on where to focus time, energy and resource…

1
Q&A on Building a Podcast for Your B2B Company 32:08

1y ago32:08

32:08

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album. In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months. What's covered: How do I overcome my fear of hosting a podcast? What metrics shou…

1
How To Run a Successful B2B Paid Ad Program in 2023 with Silvio Perez from AdConversion 49:11

1y ago49:11

49:11

Silvio Perez, the founder of AdConversion, shares his perspective on what it takes to run a successful B2B paid ad program in 2023 with Tara Robertson on this episode of Demand Gen Chat. Silvio also shares valuable insights on Google’s shift away from third-party cookies in 2024 and the impact of remarketing audiences, suggesting that it is equally…

1
The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing 41:34

1y ago41:34

41:34

Are you still under the impression that demand generation is just a tactic or a single person's responsibility? In this podcast episode, Tara Robertson is joined by the co-founders of Storybook Marketing, Liam Moroney and Graceanne MacDonald, to debunk the biggest misconceptions about demand generation and emphasize the importance of a holistic app…

1
How a Small Team Measures and Scales 300 ABM Campaigns with Isaac Ware from UserGems 33:12

1y ago33:12

33:12

Demand Gen Chat is back in 2023 with a brand new season! In the first episode of Season 4, Tara Robertson chats with Isaac Ware, the Director of Demand Generation at UserGems. Issac shares his experience running account-based marketing (ABM) campaigns with a small team and their ability to run 300 one-to-one ABM campaigns per month! Isaac also disc…

1
How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler 23:33

1y ago23:33

23:33

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath. She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software. We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme,…

1
How to Produce Webinars That Don't Suck w/ Mark Kilens 23:31

1y ago23:31

23:31

In this episode, I talk to Mark Kilens, CMO of Airmeet. We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom. From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there. …

1
How to Get to 100k B2B Followers on TikTok w/ Maria Erikslund and Andrew Athias 1:09:55

1+ y ago1:09:55

1:09:55

In this episode, I talk to Maria Erikslund and Andrew Athias - two B2B marketers who collectively create content for over 110,000 construction and manufacturing enthusiasts across their brand TikTok accounts. We talk about why companies in 'traditional' sectors stand to gain big on the social network, the kind of content that resonates, and how to …

1
How to Position a Service-based Business w/ April Dunford 24:31

1+ y ago24:31

24:31

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then som…

1
[MASTERCLASS] How to Build Long-Term Demand Through Online Courses w/ Ramli John 9:40

1+ y ago9:40

9:40

In this episode, I talk to Ramli John, Content Director at AppCues. We discussed how he launched a series of educational courses to build demand with his target ICP. This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the …

1
How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacy 29:34

1+ y ago29:34

29:34

I sit down with Kyle Lacy, CMO of Jellyfish. We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company. Also - why not check out my weekly newsletter,…

1
[MASTERCLASS] How to Drive Revenue with Direct Mail and Taylor Swift w/ Jeffrey Mack 9:30

1+ y ago9:30

9:30

In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility. We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift. This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creativ…

1
How to Build and Run a Social Selling Strategy in B2B w/ Josh Krakauer 57:38

1+ y ago57:38

57:38

In this very first episode of a new LinkedIn Live series-turned-audio-podcast, I talk to Josh Krakauer, CEO of Sculpt. We dive into everything you need to know about social selling - what it is, why it matters, and how marketers can help BDRs excel at it. Plus, we give away some actionable tips on how to start using social media to bring in new bus…

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