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How to Develop Commercial Discipline as a Service-led Business
Manage episode 414095663 series 2940614
In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.
I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.
During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.
If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
101 episodes
Manage episode 414095663 series 2940614
In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.
I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.
During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.
If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
101 episodes
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