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How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler
Manage episode 360526271 series 2940614
In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.
She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.
We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.
This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.
***
I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.
If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
103 episodes
Manage episode 360526271 series 2940614
In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.
She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.
We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.
This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.
***
I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.
If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
103 episodes
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