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How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler

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Manage episode 360526271 series 2940614
Content provided by Jason Bradwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bradwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

***

I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.

If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 360526271 series 2940614
Content provided by Jason Bradwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Bradwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

***

I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.

If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://calendly.com/jasonbradwell/30-minute-discovery-call?month=2023-04

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

  continue reading

103 episodes

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