Bryan and Kellan are curious learners, who explore the creative strategies of entrepreneurs pioneering the cannabis industry, projected to reach a $100 billion valuation by 2023. Each week, we dive into guests' journeys, from CEOs of publicly traded giants and world-renowned scientists to underground legacy growers shaping the industry. Discover how they found their place in Cannabis, their original business plans, and the pivots and perseverance needed to navigate cannabis-specific challeng ...
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Teaching Canna-Business owners how to effectively manage all aspects of their business, increase profits and get results. Our expert host Kenneth Burke coaches you on the "do's and don'ts" of running your canna-business, with insight, advice and war stories from the trenches from established leaders in the cannabis industry.
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Welcome to The Noble Perspective Podcast, where amazing things happen. Jeff Brainard, CFP®, CFS and Grant Glenn, CFA, CFP® discuss everything from wealth management to current events.
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Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist
51:37
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While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org. FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards use…
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Curaleaf's European Breakout & Boris Jordan Strategy for The Hemp Company
29:57
29:57
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29:57
The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations. In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mis…
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Mastering Cannabis Storytelling/How to Talk to Your Kids About Cannabis ft. Jordan Isenstadt
49:31
49:31
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49:31
Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other ef…
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How Grown Rogue's Craft Cannabis Model is Disrupting the Industry ft. Obie Strickler
50:00
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What does your business do better than anyone else's? This is your competitive advantage. As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design…
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New York's Broken Cannabis Program: What Happened and How to Fix It ft. Neil Kaufman
48:08
48:08
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48:08
New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, t…
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Building a Private Juggernaut: Efficiency at Every Step with Mario Naric
49:09
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Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy. This week, we sit down with Mario Naric to discuss: How he build…
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Krista Raymer: Pricing, Promotion & Strategy Tips for Profitable Cannabis Retail
48:59
48:59
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48:59
Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. For example, if a customer typicall…
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How Minor Cannabinoids are Made: Synthetic vs Biosynthetic ft. Shane Johnson
53:43
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Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player. Why does this realization often provoke a negative reaction? Perhaps it's because there's a desire f…
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Unveiling the $4 Million Problem: Hop Latent Viroid's Impact on Cannabis Cultivation ft. Dr. Tassa Saldi
46:00
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The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually. In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi. Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing. While some may questi…
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Aaron Nosbisch Reveals BRĒZ Marketing Secrets: A Beverage Exploding Toward $20 Million
52:59
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BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation. When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒ…
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Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats
50:34
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The use of psychedelics by high-performing individuals and entrepreneurs is on the rise as they openly discuss the benefits these substances offer. As research continues and we dive deeper into these advantages, questions arise: Where are the opportunities, and what should interested individuals know? How do they get started, and how do they find t…
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Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis
1:00:27
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The 2018 Farm Bill has undeniably reshaped the cannabis industry, blurring lines and unlocking opportunities between hemp and cannabis. This episode delves into the nuanced differences and similarities between these two facets of the cannabis world. Chris Fontes shares his insights to dissect the complex web of legislation, the evolving roles of MS…
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Anthony Coniglio: Capital Injections, REITs, Location Opportunities
46:24
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46:24
Capital in the cannabis industry is not just scarce; it's a puzzle. Have you come across terms like sale-leaseback and triple net lease in press releases and earnings reports yet find yourself questioning their actual mechanics? What's more, the implications for companies opting for these leasebacks might be more surprising than you think. And from…
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Seth Yakatan: Are you Ready for the Next Wave of M&A in Cannabis
58:20
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Major industry behemoths like P&G or British Tobacco are setting their sights on the cannabis industry, poised to disrupt and seamlessly integrate. In this rapidly evolving landscape, are you engaging in crucial internal and external conversations in anticipation of the next wave? This week, we sit down with Seth Yakatan to discuss the following: F…
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Todd Harrison: Chewing Through Noise in The Cannabis Industry with a Focus on Catalysts
22:06
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Amidst the breaking down the walls of prohibition, it's clear that change is underway. The speed at which the cannabis industry is evolving is hard to truly grasp unless you step back and appreciate how much has altered in the last 10 years compared to the previous 100. While issues and unknowns persist, incremental progress with accelerated cataly…
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Boris Jordan on Curaleaf's European Strategy: Building Coca-Cola of Cannabis
51:30
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51:30
"Great companies were never built by conservative leaders. Great companies were built by risk-takers." Deeply ingrained in Curaleaf's DNA is the ability to navigate the unknown ahead of opportunities. Timing these events is nearly impossible, but having the foresight and strategic resources in place when the opportunity strikes can change the game.…
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Pablo Zuanic on Cannabis Stocks: Institutional Strategies for Retail Investors
56:04
56:04
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56:04
Investing in cannabis stocks is not for the faint of heart. It's common to see these stocks pop only to retrace their gains quickly. Understanding the implications and the strategies that institutional investors will use as they enter the sector, currently dominated by retail, could be a generational difference-maker for so many. This week, we spea…
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Rick Bashkoff: Why Cannabis Needs Unique Software Solutions
1:01:56
1:01:56
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Companies obsessed with solving specific pain points always win. The cannabis industry, with its unique challenges, demands tailor-made software solutions. Software that guides critical decisions forms the company's foundational backbone. An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, valu…
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House of Puff Evolves: Introducing The Spritz
43:30
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Creating trust is foundational in authentic brand development. The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every …
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Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities
55:03
55:03
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Operating since 2011 comes with an enormous amount of experience and scars. Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat. Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an …
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Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity
1:00:47
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Trulieve stands at the brink of what may be a golden swan event. With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity. "It really will change the structure of the business," and "We have the largest catalyst; I think that has eve…
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Cookies: The Only Global Cannabis Brand Ft. Crystal Millican
45:51
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Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to …
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First-time Dispensary owner details his experience with the NY CAURD Program ft. Markel Bababekov
48:14
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The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges. Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the…
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Emergency Update: Shane Pennington Breaks Down Cannabis Rescheduling
1:02:29
1:02:29
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Cannabis rescheduling is likely imminent What needs to happen for cannabis to be successful rescheduled? Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong opposition Understanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario. As '½ …
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Paul Weaver of Boston Beer Company on Big Alcohol's Cannabis Strategy
42:48
42:48
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Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD…
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Bradley Nattrass: Applying AgTech Sensors for Automation & Efficiency, The Future Is Now
59:28
59:28
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The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction. These technologies have been game-changers for the early adopters – playing a crucial role in boosting production a…
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Do You Have Cannabis DNA? ft. Kmesh
1:04:38
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The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following: Unpacking the 'Cannabis DNA The role of a career coach Navigating the maze: Tips for those aspiring or in the cannabis i…
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Charlie Bachtell: The Inside Story of Cresco Labs & Impact of Rescheduling
45:40
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"Giant… That's a giant advantage." Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows…
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Willie McKenzie: From Legacy California to Profitable 8-Figure Cannabis Operation & Building the Elite Cannabis Operators Mastermind
35:42
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Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study. In a sector where colla…
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The Secrets of Global Cannabis Smuggling with Kingpin Barry Foy
43:08
43:08
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From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law. In this episode, we delve into the hidden world of internatio…
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Miss Grass: A Community to Brand Masterclass ft. Kate Miller
42:47
42:47
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Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and…
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Are Drugs Bad, The Future Cannabinoids as a Medicine 3.0 ft. Dr. Matthew Moore
49:28
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As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs. For those unfamiliar with Dr. Moore, he is an accomplis…
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Tony Verzura Innovating with Authentic Cannabis-derived Terpenes & Deconstructing Extracts
1:04:02
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As Arthur C. Clarke famously said, 'The only way to discover the limits of the possible is to go beyond them into the impossible.' And that's exactly what Tony Verzura, the pioneering founder of Blue River Terps, is doing with cannabis innovation. With his visionary spirit, Tony is challenging the boundaries of what's possible in cannabis, unlockin…
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Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages
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How does a Cocktail whisper apply his mixologist's skills to cannabis beverages? He was kicked out of his family home, Rikers Island, to write best-selling books to the inspiration behind Klaus. This week, we sit down with Warren Bobrow to discuss the following. Inspiration behind Klaus Rikers Island Wine regions & Cannabis regions About Warren Bob…
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Dr. Matthew Johnson: The World's Most Published Scientist on the Human Effects of Psychedelics
48:29
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How do substances affect behavior, and how can we affect positive behavior change? If YOU want to quit a substance, can these compounds them? How do we give them the tools that make them more successful? This week, we sit down with Dr. Matthew Johnson to discuss the following: Micro, Recreational & Heroic Dose: How to think about them Is Micro-dosi…
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Lulu Tsui: Applying West Coast Lessons on the East Coast & Hard Truths in the Cannabis Industry
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46:00
Most fail to realize how simple steps can be a difference-maker. Do new cannabis markets set themselves up for failure? Are eager entrepreneurs trying to reinvent the wheel? This week we sit down with Lulu Tsui to discuss: Relationship Management/ Due Diligence How to learn from other markets West Coast vs EAST About On The Revel REVEL IS... - Open…
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Storyteller generating Millions of Monthly Views documenting Berner & Jungle Boys and others ft. Luc
1:16:22
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"Steve Jobs once proclaimed, 'The most powerful person in the world is the storyteller.' A testament to that power? 31 million views and 200,000 watch time hours, all in just the past 28 days. Even more impressive? All this for content centered around the often suppressed topic of cannabis. This is the profound impact of storytelling. Earning the t…
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Peter Barsoom: How 1906's has crafted Microdosing Cannabinoids with Targeted Effects
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The past half-century: Pharmacological interventions have often fallen short. The potential solution: Microdosing cannabinoids. Imagine a world where you don't reach for a pill bottle. Instead, you opt for: 'Go' for energy. 'Bliss' for happiness 'Chill' for relaxation. The cannabis industry is evolving. Tailored formulations might just be our futur…
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Why MariMed is Doubling Down on Brand Consistency & the Boston Tea Party-Style 280E Protest ft. Jon Levine
52:13
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"'No taxation without representation down with 280E" might well have been the catalyst prompting lawmakers to consider rescheduling cannabis to Schedule 3, potentially eliminating the controversial tax code. As MariMed ambitiously aims to become the 'Coca-Cola of Cannabis,' their unwavering focus on brand consistency emerges as a pivotal reason for…
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Higgs: The 90s-Influenced Cannabis Brand Everyone Will Soon Be Talking About
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"People relate to people, and if your brand feels like people, they’ll relate to you, too." -Laura Busche Brands ignite ethos. But how? Why do we gravitate towards certain names, bypassing others? It's that gut tug. That undeniable pull that captures your gaze when a product on a teeming shelf beckons you, compelling you to reach out. It's a viscer…
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Emergency NY Update, Unknown Impact of Cannabis Rescheduling & IP Protection ft. Jon Purow
59:15
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NY Cannabis Regulators made significant changes. Jon Purrow joined us to break them all down, plus the following: Under the radar impact of the potential rescheduling IP, trade secrets, and patent trolls Where we go from here in NY About Jon Purrow: From start-ups to publicly traded multinational companies, Mr. Purow works with a broad array of cli…
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Boosting Revenue with Crop Cycle Monitoring: How Sensors Increase Your Yield and Bottom Line
50:20
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An unspoken divide that never gets publically spoken about is the differences between the CFOs and the growers. The challenge between the two groups usually circles the same issue...... money. Without a clear insight into how & why cultivation yields occur, this unknown can be a major sticking point between parties. Data can alleviate this challeng…
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The Future of the Industry: State Packs & Market Dynamics, Safe Banking, Capitol Hill Updates ft. Rob Sechrist
54:00
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The Cannabis industry is still in its infancy stage. Data models show that California ALONE could handle 1600 more dispensaries, and this is before we get into interstate commerce or state packs. This week, we have sat down to discuss the future of the industry with Rob Sechrist to discuss the following: Why removal of 280E might not be as straight…
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Pairing Convenience & Cannabis Flower: Why Pre-Rolls is here to stay ft. Harrison Bard
54:49
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Cannabis Flower is the category leader, but there is one variable that is universal across buyer demographics. Convenience Whether it’s grabbing a coffee on the go or delivery of every possible item, people are drawn to items that are easy, frictionless, and provide incredible convenience. Cannabis Pre-rolls are the beautiful evolution of leftover …
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The Art of Connection: Inside The Canna Pac with RW Navis
41:41
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Industry Networking has an under-recognized skill gap. When you’re a strong networker, you can make deep connections and relationships that can change the trajectory of your business. If you struggle at it, which most do, your collected business cards are similar to junk mail. Like a concierge service, the Canna Pac looks to ensure networking succe…
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All-in-One Dispensary Solution ft. Anne Forkutza
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So you won a license for a cannabis dispensary. How do you ensure you follow all the rules and regulations for compliance when you have never been inside the back of a dispensary or worked in the cannabis industry before? In comes Dutchie. Dutchie is an all-in-one technology platform powering the cannabis industry with Point of Sale, Ecommerce, Pay…
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Cannabis Ecommerce will be ~$9 Billion Dollars in 2023 ft. Jeremy Johnson
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Online Cannabis Sales are doing massive numbers, and some companies don't even have a functioning website. With restricted tools for e-commerce because of cannabis-related challenges or unsure of the ROI for your digital store. Many companies need to take advantage of easy market share. Positioning yourself to capture this market share and building…
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Switching Spirits for Strains: Cannabis a Substitute for Alcohol ft Dr. Amanda Reiman
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Dr. Amanda Reiman conducted one of the first research studies on medical cannabis patients using cannabis as a substitute for alcohol and other drugs. Surveying medical cannabis patients at the Berkeley Patient's Group, her research reveals that many are using cannabis to help manage pain and mental health issues, often choosing it over alcohol, to…
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Germany's Cannabis Landscape and the Impending Farm Bill Renewal: What you need to Know ft. Bob Hoban
59:12
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The Farm Bill in 2014 was the most sweeping reform in U.S. Cannabis history, and the langued that was renewed in 2018 is set to be renewed again this year. Are any changes on the horizon to be aware of? As international markets continue to open, are these opportunities for expansion for U.S. operators, or will international operators be collecting …
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Matt Zorn: The Attorney Who Sued The DEA and Won
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In every other industry, there is a balance between the regulator and the regulated. This doesn’t exist In this controlled substance space. “I think the cannabis movement is a failure… the whole cannabis movement is fractured — businesses are one page, criminal justice [reformers] on another page.” Matt Zorn This week we sit down with Matt Zorn to …
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