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Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Miss Grass: A Community to Brand Masterclass ft. Kate Miller

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Manage episode 386015338 series 3292616
Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Trust…..

The most under-recognized tool to guarantee brand loyalty.

The Cannabis industry is no different than others when building a brand.

Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.

Miss Grass has done this exceptionally.

Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.

This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:

  • How to convert an online Community to a brand
  • Brand iteration
  • Importance of terpenes combinations for consistency
  • Using first party data to drive decisions

Guest Links:

  • https://twitter.com/MissGrass
  • https://www.instagram.com/kdebz/
  • https://www.instagram.com/missgrass/
  • https://missgrass.com/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

  continue reading

212 episodes

Artwork
iconShare
 
Manage episode 386015338 series 3292616
Content provided by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Trust…..

The most under-recognized tool to guarantee brand loyalty.

The Cannabis industry is no different than others when building a brand.

Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.

Miss Grass has done this exceptionally.

Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.

This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:

  • How to convert an online Community to a brand
  • Brand iteration
  • Importance of terpenes combinations for consistency
  • Using first party data to drive decisions

Guest Links:

  • https://twitter.com/MissGrass
  • https://www.instagram.com/kdebz/
  • https://www.instagram.com/missgrass/
  • https://missgrass.com/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

  continue reading

212 episodes

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