Bryan and Kellan are curious learners, who explore the creative strategies of entrepreneurs pioneering the cannabis industry, projected to reach a $100 billion valuation by 2023. Each week, we dive into guests' journeys, from CEOs of publicly traded giants and world-renowned scientists to underground legacy growers shaping the industry. Discover how they found their place in Cannabis, their original business plans, and the pivots and perseverance needed to navigate cannabis-specific challeng ...
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A Higher Law is your guide to the latest legal developments in the cannabis world, brought to you by Dykema’s award-winning cannabis attorneys. From employment to real estate to emerging trends, A Higher Law features interviews with industry insiders to discuss everything you need to know to navigate this complex legal space. To hear more episodes, subscribe to Dykema’s YouTube channel, find us on our News and Insights feed, or search “A Higher Law” wherever you get your podcasts.
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An insightful look into the world of plant medicine. Exploring the changing landscape around cannabis and psychedelics, and ending the stigma through educational discussions.
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Stay abreast with news, reviews, & hot topics in breastfeeding & human lactation.
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The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart
48:08
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Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution. In fast-paced, scaling startups, this is precisely where fractional marketers can make a critica…
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How Top Cannabis Companies Keep and Attract Employees ft. Mike Siebold
52:02
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52:02
"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn. The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure. Are your total compen…
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Collaboration or contamination? Here‘s how to protect your cannabis trade secrets.
29:21
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Cultivating a competitive edge in the cannabis industry hinges on innovation. But protecting those game-changing ideas is a hazy process that poses a lot of questions: Can you collaborate with other growers and researchers without putting your secrets at risk? What happens if someone steals your million-dollar marijuana strain? Brett Gelbord sits d…
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The Cannabis Industry is Exploding: Here's Why You Are Not Optimistic Enough ft Ben Burstein
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Cannabis sentiment is not positive enough. Given the challenges and fatigue, it's easy to lose sight of what's happening. Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable. This week, we sit down with Ben Burstein, who reveals the actual situatio…
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Breastfeeding Support for Late Preterms & the Evolved Developmental Niche, Anne Eglash MD & Karen Bodnar MD
56:12
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We first take a deep dive into hospital breastfeeding support strategies for late preterms dyads. We then turn our attention to the Evolved Developmental Niche, or how early infant care influences development of the vagal nerve and subsequent resiliency in life. Recorded in June 2024.By Anne Eglash
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Rama Mayo: Hall of Flowers, The Big Reveal - Disney World of Cannabis Experiences
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Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges. Rama Mayo and the team at Hall of Flowers already have a must-attend event. This y…
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Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist
51:37
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While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org. FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards use…
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Curaleaf's European Breakout & Boris Jordan Strategy for The Hemp Company
29:57
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The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations. In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mis…
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Mastering Cannabis Storytelling/How to Talk to Your Kids About Cannabis ft. Jordan Isenstadt
49:31
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Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other ef…
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How Grown Rogue's Craft Cannabis Model is Disrupting the Industry ft. Obie Strickler
50:00
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50:00
What does your business do better than anyone else's? This is your competitive advantage. As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design…
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New York's Broken Cannabis Program: What Happened and How to Fix It ft. Neil Kaufman
48:08
48:08
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New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, t…
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Building a Private Juggernaut: Efficiency at Every Step with Mario Naric
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49:09
Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy. This week, we sit down with Mario Naric to discuss: How he build…
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Krista Raymer: Pricing, Promotion & Strategy Tips for Profitable Cannabis Retail
48:59
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Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. For example, if a customer typicall…
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EEG Findings During Lactation, Childhood BMI & Breastfeeding, Bone Density During Lactation, ABM's Statement on Paid Maternity Leave, & Cannabis Use During Lactation with Anne Eglash MD & Karen Bodnar ...
56:12
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It's a long podcast as we take a tour through EEG waves while nursing vs pumping, the relationship between maternal BMI, infant feeding & childhood BMI, & ABMs statement on paid maternity leave. We end with a detailed discussion on cannabis use on lactation. Recorded in March 2024.By Anne Eglash
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How Minor Cannabinoids are Made: Synthetic vs Biosynthetic ft. Shane Johnson
53:43
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Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player. Why does this realization often provoke a negative reaction? Perhaps it's because there's a desire f…
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Unveiling the $4 Million Problem: Hop Latent Viroid's Impact on Cannabis Cultivation ft. Dr. Tassa Saldi
46:00
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46:00
The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually. In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi. Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing. While some may questi…
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Aaron Nosbisch Reveals BRĒZ Marketing Secrets: A Beverage Exploding Toward $20 Million
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BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation. When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒ…
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Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats
50:34
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The use of psychedelics by high-performing individuals and entrepreneurs is on the rise as they openly discuss the benefits these substances offer. As research continues and we dive deeper into these advantages, questions arise: Where are the opportunities, and what should interested individuals know? How do they get started, and how do they find t…
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Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis
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1:00:27
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The 2018 Farm Bill has undeniably reshaped the cannabis industry, blurring lines and unlocking opportunities between hemp and cannabis. This episode delves into the nuanced differences and similarities between these two facets of the cannabis world. Chris Fontes shares his insights to dissect the complex web of legislation, the evolving roles of MS…
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Anthony Coniglio: Capital Injections, REITs, Location Opportunities
46:24
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Capital in the cannabis industry is not just scarce; it's a puzzle. Have you come across terms like sale-leaseback and triple net lease in press releases and earnings reports yet find yourself questioning their actual mechanics? What's more, the implications for companies opting for these leasebacks might be more surprising than you think. And from…
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Seth Yakatan: Are you Ready for the Next Wave of M&A in Cannabis
58:20
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Major industry behemoths like P&G or British Tobacco are setting their sights on the cannabis industry, poised to disrupt and seamlessly integrate. In this rapidly evolving landscape, are you engaging in crucial internal and external conversations in anticipation of the next wave? This week, we sit down with Seth Yakatan to discuss the following: F…
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Todd Harrison: Chewing Through Noise in The Cannabis Industry with a Focus on Catalysts
22:06
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22:06
Amidst the breaking down the walls of prohibition, it's clear that change is underway. The speed at which the cannabis industry is evolving is hard to truly grasp unless you step back and appreciate how much has altered in the last 10 years compared to the previous 100. While issues and unknowns persist, incremental progress with accelerated cataly…
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Boris Jordan on Curaleaf's European Strategy: Building Coca-Cola of Cannabis
51:30
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"Great companies were never built by conservative leaders. Great companies were built by risk-takers." Deeply ingrained in Curaleaf's DNA is the ability to navigate the unknown ahead of opportunities. Timing these events is nearly impossible, but having the foresight and strategic resources in place when the opportunity strikes can change the game.…
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Pablo Zuanic on Cannabis Stocks: Institutional Strategies for Retail Investors
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56:04
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56:04
Investing in cannabis stocks is not for the faint of heart. It's common to see these stocks pop only to retrace their gains quickly. Understanding the implications and the strategies that institutional investors will use as they enter the sector, currently dominated by retail, could be a generational difference-maker for so many. This week, we spea…
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How are M&A deals structured in the cannabis industry?
21:38
21:38
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Like most other practices in the cannabis industry, conducting M&A activity within this space presents its own unique challenges. Federal prohibition restricts traditional financing methods and complicates business valuations, while patchwork regulation across individual states can throw a wrench in due diligence measures. John Fraser sits down wit…
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Rick Bashkoff: Why Cannabis Needs Unique Software Solutions
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Companies obsessed with solving specific pain points always win. The cannabis industry, with its unique challenges, demands tailor-made software solutions. Software that guides critical decisions forms the company's foundational backbone. An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, valu…
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What cannabis operators need to know about properly insuring their business
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A combination of regulatory hurdles, limited market options, and the unique risks associated with the industry has made it challenging for cannabis companies in Michigan to secure comprehensive and affordable insurance coverage. Dykema’s Cannabis Industry group leader Lance Boldrey sits down with Peter Vredeveld of OVD Insurance to discuss what lic…
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House of Puff Evolves: Introducing The Spritz
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Creating trust is foundational in authentic brand development. The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every …
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Breastmilk Activity Against COVID 19, Probiotic Effect on Maternal Mood Postpartum, & Cholesterol Changes During Lactation with Anne Eglash MD, NABBLM-C, FABM & Karen Bodnar MD, NABBLM-C, FABM
56:29
56:29
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We first discuss the various factors in breastmilk besides antibodies that can neutralize SARS-CoV-2, & then whether it is possible that probiotics could affect postpartum mood. We wrap up with a review of cholesterol changes during pregnancy & lactation. Recorded in October 2023.By Anne Eglash
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Gabe Mendoza: Driving 4Front Ventures Revenue Growth through Innovation from Ideas to Opportunities
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55:03
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55:03
Operating since 2011 comes with an enormous amount of experience and scars. Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat. Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an …
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Do cannabis brands need a PR strategy (even when there’s no crisis)?
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When you’re a cannabis operator dealing with an issue that could impact your reputation, your first call should be to your attorney (trust us). Your second call? Your PR team. But public relations goes way beyond crisis management—for cannabis companies looking to scale up and establish their presence in the marketplace, it’s an essential business …
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Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity
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Trulieve stands at the brink of what may be a golden swan event. With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity. "It really will change the structure of the business," and "We have the largest catalyst; I think that has eve…
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Cookies: The Only Global Cannabis Brand Ft. Crystal Millican
45:51
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Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to …
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First-time Dispensary owner details his experience with the NY CAURD Program ft. Markel Bababekov
48:14
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The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges. Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the…
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2023 was a pivotal year in cannabis law. Here's what to expect in 2024.
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From a spike in M&A activity, to a potentially rescheduling, to more states jumping on the legalization train, 2023 was a year of change and unpredictability in the cannabis industry. As operators scale up production and regulations continue to pass, what can we expect in 2024? John Fraser and Lance Boldrey break out the crystal ball. Find more on …
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Emergency Update: Shane Pennington Breaks Down Cannabis Rescheduling
1:02:29
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Cannabis rescheduling is likely imminent What needs to happen for cannabis to be successful rescheduled? Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong opposition Understanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario. As '½ …
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Paul Weaver of Boston Beer Company on Big Alcohol's Cannabis Strategy
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Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD…
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Bradley Nattrass: Applying AgTech Sensors for Automation & Efficiency, The Future Is Now
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59:28
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59:28
The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction. These technologies have been game-changers for the early adopters – playing a crucial role in boosting production a…
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Do You Have Cannabis DNA? ft. Kmesh
1:04:38
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The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following: Unpacking the 'Cannabis DNA The role of a career coach Navigating the maze: Tips for those aspiring or in the cannabis i…
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Charlie Bachtell: The Inside Story of Cresco Labs & Impact of Rescheduling
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"Giant… That's a giant advantage." Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows…
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Willie McKenzie: From Legacy California to Profitable 8-Figure Cannabis Operation & Building the Elite Cannabis Operators Mastermind
35:42
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Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study. In a sector where colla…
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Secretory Activation, & Microchimerism Among Breastfed Infants with Anne Eglash MD, IBCLC, FABM & Karen Bodnar MD, IBCLC, FABM
42:35
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How do researchers measure secretory activation, & what is the relationship between a measure of secretory activation & milk volume? Join us to find out what microchimerism is & whether maternal cells take up residence in their infant via breastfeeding! Recorded in October 2023.By Anne Eglash
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The Secrets of Global Cannabis Smuggling with Kingpin Barry Foy
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From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law. In this episode, we delve into the hidden world of internatio…
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Ohioans want to legalize cannabis, but do their lawmakers feel the same?
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On November 7th, Ohio voters took to the polls and overwhelmingly voted in favor of a ballot initiative that will make it the 20th state to legalize adult recreational cannabis. Before it goes into effect on December 7th, it’s important to read the fine print and determine exactly what this bill allows, how it will impact the consumer marketplace (…
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Miss Grass: A Community to Brand Masterclass ft. Kate Miller
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Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and…
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Are Drugs Bad, The Future Cannabinoids as a Medicine 3.0 ft. Dr. Matthew Moore
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As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs. For those unfamiliar with Dr. Moore, he is an accomplis…
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