The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.
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Lotparty has the best weekly automotive sales show plus tips to help managers and sales people improve sales. LotParty is hosted by Jasen Rice, owner of Lotpop, Inc a company that helps automotive dealerships improve new and used car sales. Automotive tips and trends
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Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen
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If it's in the news, it's in the price. By the time an idea hits the front page, the smart money has moved on. For savvy investors, the best story is the unreported story. It’s the ideas yet to be fully discounted by the markets that matter. Join Fat Tail Investment Research's Greg Canavan and Kiryll Prakapenka as they look beyond the headlines and investigate what the market hasn't yet priced in. That's where the best opportunities lie. For more investment insights, check out Fat Tail Inves ...
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New Car Lead Data You May Not Know But Should Know. Lotwalk.com #first30 #lotwalk
11:34
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11:34New Car Lead Data You May Not Know But Should Know.You may or may not know this data but you should be aware of it daily. The most affective way to manage inventory is knowing which cars do and do not have activity and leads. Lotwalk.com #first30 #lotwalkBy Lotpop
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EP 10:05 The Top 10 Phone Sales Skills Every Salesperson Needs to Know to Be Successful
54:28
54:28
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54:28In this episode of the Millionaire Car Salesman Podcast, LA Williams, Vice President of Dealer Synergy, takes the wheel while Sean V. Bradley attends the Super Bowl LIX! Joined by the vibrant Tianna Mick, known in the industry as "T Got Your Keys," LA delves deep into strategies that transform ordinary sales calls into profit-generating interaction…
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Recognition, Competition & Culture: The Sauce to a Thriving Dealership!
13:20
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13:20Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear. Then—something shifts. Maybe it’s a manager calling out yesterday’s wins. Maybe it’s an MVP shoutout for someone who went above and beyond. Maybe it’s a fun, comp…
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Tax Season? You have 45 days to make things happen. Lotwalk.com #first30 #lotwalk #weknowretail
11:17
11:17
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11:17Tax season is just starting but be ready, there is only a 45 day window to take advantage of it. Lotwalk.com #first30 #lotwalk #weknowretailBy Lotpop
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EP 10:04 How to Find the Hidden Money in Your CRM & Maximize Opportunities to Increase Sales
54:26
54:26
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54:26In this electrifying episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley dive deep into the innovations shaping the automotive CRM landscape with special guests Shane Born and Melissa Sinclair from NCC and ProMax. "You're investing in one of the most important tools to help run all aspects of your business. You wa…
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You don't know what you don't know, but now you can know. Lotwalk.com #first30 #lotwalk
7:47
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7:47You need to dig deeper with used cars in todays market, you don't know what you don't know because you HAD no way to know. Now you do lotwalk.comBy Lotpop
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Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs
18:30
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18:30In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching. I share my proven tactic—Teach, Demonstrate, Apply—and…
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It cost $1000 every 2 weeks for a used car to sit on a lot. lotwalk.com #first30 #lotwalk
12:26
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12:26It cost $1000 every 2 weeks for a used car to sit on a lot. lotwalk.com #first30 #lotwalkBy Lotpop
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EP 10:03 Secrets to Building a 50-Year Legacy in Car Sales
56:20
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56:20In this episode of the Millionaire Car Salesman Podcast, join LA Williams and Sean V. Bradley as they unveil the blueprint for community-centric success in the automotive industry. Special guest Nate Barrett, president of Twin City CDJR, shares insights into how his dealership has thrived through five decades by treating people right and embedding …
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Reducing Turnover: How GMs Build Loyal Teams and Drive Results
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14:34In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it’s nearly impossible to build client loyalty or hit nationally ranked numbers when you’re constantly starting over with new team members. The solution? It starts with the General Manager. I share the tactics I’ve used …
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Head Coach Mentality: How GMs Build Winning Teams Through Managers
15:57
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15:57Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team. In this episode, we dive into the critical role General Managers (GMs) play a…
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EP 10:02 The Strength, Power, and Magic of AI in the Automotive Industry: What Dealerships Really Need to Know
53:20
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53:20In this episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams delve into the groundbreaking impact of AI on the car sales industry! Joined by Misty Tippets from Podium, the discussion navigates through the complexities and opportunities presented by AI, particularly in dealership management and customer engagement. From a…
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What 🛠️Service Departments Are Getting Right: Building Trust Through Small Acts with Big Impact!
12:18
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12:18In today’s episode, I share my experience working alongside dealership service teams and witnessing what’s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are tar…
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Pick Up the Phone: The Key to Unlocking Sales in Service!
11:51
11:51
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11:51In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it’s time to pick up the phone and ask for the business—every single time! I explain why this is important. We’ll explore why some advisors skip the call, how judging customers costs you sales, and t…
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EP 10:01 Revolutionizing 2025: Synergy Studios, Mystery Shopping, and the Future of Automotive Sales
55:26
55:26
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55:26Kicking off Season 10 of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and L.A. Williams reveal the exciting innovations coming in 2025, including the official launch of Synergy Studios and its mission to elevate the automotive industry! They dive into the game-changing role of mystery shopping in evaluating dealership performance and…
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Taking Swings: Mastering Price Objections to Book More Appointments
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21:09In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn: Why giving a number too soon often leads to dead ends—and what to do instead. The importance of asking the right questions to redirect the conversat…
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Client History: The Key to Customer Loyalty and Higher Profits With Jen Suzuki
15:43
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15:43In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer stands—whether they’re a loyal advocate or a first-time visitor—and using that insight to create personalized, value-driven experiences. Learn how this one step can instantly make customers feel valued…
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The Rise of Call-Driven Car Buyers: Why Phone Systems Are Dealerships’ New Priority with Reuben Fine, CallRevu
47:45
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47:45In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? That’s a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben…
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From Data to Deals: Leveraging Technology for Sales Success with Mary Catherine Kenny, automotiveMastermind
47:15
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47:15In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal shee…
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The Risk Factor: Closing More Deals in Sales and Service with Jen Suzuki
12:37
12:37
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12:37In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isn’t just a nice-to-have—it’s essential for showing value, solving problems, and closing deals. We’ll cover: Why identifying and explaining risk is crucial in every cu…
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EP 9:31 Mapping Out 2025: The Power of Forward-Thinking Partnerships
46:41
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46:41In this engaging, special holiday edition, episode of the Millionaire Car Salesman Podcast, host LA Williams is joined by Kristen Campbell to explore the evolving landscape of the automotive industry and the pivotal role of public relations in fostering strong business relationships! "At the end of the day it goes back to treating others how you wa…
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There is more buckets to manage than age buckets for used cars. Lotwalk.com #first30
9:59
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9:59There is more buckets to manage than age buckets for used cars. Lotwalk.com #first30By Lotpop
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Leading with Purpose: Rita Case on Automotive Excellence and Community Impact
49:14
49:14
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49:14So grateful to share time with Rita Case, a prominent figure in the automotive industry, best known for her leadership in the Rick Case Automotive Group, which she co-founded with her late husband, Rick Case. Together, they built a successful dealership network recognized for its commitment to customer service and community involvement. Rita shares…
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Unlocking Loyalty in Service & Sales | Easy Tactics for Lasting Impresions
15:43
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15:43Welcome back listeners! This is a quick yet impactful class tailored for everyone working in dealerships—both in sales and service. As competition heats up, creating a standout customer experience is more critical than ever, and I'm here to share actionable tactics that you can implement immediately to enhance relationships and drive loyalty! Let’s…
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Current used car market trends. lotwalk.com #weknowretail #first30 #lotwalk
10:23
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10:23Current used car market trends. lotwalk.com #weknowretail #first30 #lotwalk by LotpopBy Lotpop
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EP 9:30 The Secrets Behind Car Sales: Proven Strategies to Boost Your Numbers in 2025
54:41
54:41
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54:41In this impactful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams dive into a game-changing discussion that every automotive professional needs to hear! As the year comes to a close, they focus on how you can maximize your dealership's performance during the critical year-end period while laying the foundation…
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Direct to You: How Autosled is Changing Car Transport for Everyone Including Alex Snyder!
40:43
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40:43Join us for an cool episode featuring two industry game-changers: Dave Sperau, Founder and Chief Revenue Officer of Autosled and Alex Snyder, CEO of FRIKINtech and President of Dealer Refresh. In this episode, we dive into the revolutionary world of transportation in the automotive industry, led by Autosled's remarkable growth. Dave shares his insp…
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EP 9:29 Why Treating Every Lead Equally Could Be Costing You Sales
54:01
54:01
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54:01In this episode, Sean V. Bradley sits down with industry expert Jenna Blankenbiller to tackle a topic that can make or break a dealership’s success: CRM management and lead handling. 💻✨ They dive into key strategies dealerships often overlook, shedding light on how to maximize conversions, streamline operations, and avoid common pitfalls that could…
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Boost Your Car Sales: How Call Evaluation Drives Dealership Success with Jen Suzuki
15:48
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15:48In this episode, I get into the power of evaluating recorded sales calls—an often overlooked yet incredibly effective tool for driving more deals in automotive sales. I’ll share my personal journey into car sales, where I learned that phone calls were the true goldmine for lead generation, not just waiting for walk-ins. As the founder of the first …
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Unnoticed Problem Areas in Dealership Marketing: How Lindsey Shaker Finds the Sales
58:23
58:23
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58:23Showroom traffic may be down, but the deals are still there—if you know where to look. In this episode, Lindsey Shaker, Marketing Director at Shaker Automotive Group, reveals her problem-solving mindset and the hacks she uses to uncover hidden opportunities that many dealers miss. If you’re wondering why your dealership isn’t seeing the foot traffi…
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EP 9:28 Why Podium’s Artificial Intelligence is the Ultimate Sales Assistant to Unlocking Record-breaking Sales
57:21
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57:21Join Sean V. Bradley as he delves into the transformative role of artificial intelligence in car dealerships with Chuck Schwan from Muscatell Subaru! In this episode, Chuck shares his insights on how AI, particularly through the use of Podium's AI solutions, is revolutionizing the automotive sales industry! He discusses his role in integrating thir…
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Top Dealer, Rob Cochran's Vision for Automotive Excellence
30:18
30:18
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30:18In this episode, I sit down with Rob Cochran, Chairman & CEO of Cochran Automotive Group, 39th largest dealer group in the nation, to dive into the future of the automotive industry and the critical changes dealers must embrace. Rob has also been on the NADA board since 2020 and is the upcoming 2025 Vice Chairman and 2026 Group Chairman. Rob sheds …
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EP 9:27 Never Have a Slow Winter Again: Mastering Holiday Strategies & Tactics for Maximizing Year-End Car Deals
51:41
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51:41In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys’ Mick uncover the secrets to transforming the holiday season into your dealership’s most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing…
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EP 9:26 Stop Losing $1.4 Million in Annual Dealership Revenue: Mastering CRM Strategies and Missed Opportunities
57:51
57:51
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57:51In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry! 📊✨ "A CRM set up the right way increases gross profits dramatically…
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Selling Your Credibility: The Key to Successful 🚙 Sales!
14:29
14:29
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14:29In this episode, I dive deep into a crucial yet often overlooked aspect of the sales process: the importance of teaching salespeople how to sell their own credibility. When engaging with potential buyers, establishing trust and demonstrating expertise is paramount. Many sales professionals struggle with this, but it’s essential for building meaning…
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The Used Car Market Now and the next 90 Days. lotwalk.com #first30 #lotwalk
14:47
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14:47The Used Car Market Now and the next 90 Days. lotwalk.com #first30 #lotwalkBy Lotpop
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EP 9:25 Navigating the 2024 Election: Potential Outcomes and What They Could Mean for Auto Dealers and Automotive Sales
51:52
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51:52In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discu…
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GM’s and Sales Managers: This is a highly effective training activity! I use this too and it works!
15:25
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15:25In this episode, we're diving into effective appointment-show techniques specifically designed for general managers and sales managers in the dealership environment. This is a highly successful activity that can transform your approach to customer interactions and drive next-level success. Join me as I share powerful training and coaching technique…
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EP 9:24 The 20+ Car Sales per Month Roadmap: Diversified Strategies to Jumpstart Your Success
1:03:22
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1:03:22In this riveting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley connects with rising star Christian Velazquez to uncover the roadmap behind his quick ascent in the automotive industry. From his humble beginnings in Mexico City to his service in the United States Air Force, Christian shares the unique experiences that have shaped h…
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Order Takers Are Moving Out! Consider These Updated Interviewing and Onboarding Strategies
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15:11In this episode, we're exploring innovative strategies for interviewing and onboarding new salespeople in your dealership for 2024. As the sales process continues to evolve, it's crucial that our interview and onboarding practices keep pace. Join me as I discuss how setting clear expectations from the outset can empower new team members to understa…
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Used Car Headliners, Vehicle Shortage Lotwalk.com #first30 #lotwalk #weknowretail
12:25
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12:25Used Car Headliners, Vehicle Shortage Lotwalk.com #first30 #lotwalk #weknowretailBy Lotpop
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EP 9:23 The Future of Automotive: Mastering Media & Navigating Through the EV and AI Revolution
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49:46By Sean V. Bradley
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Unlock Higher Conversions | Personalize Car Buyer Engagement with ActivEngage!
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46:16Join us for an insightful episode where I sit down with Bill Reidy, VP of Sales, and Carol Marshall, COO at ActivEngage, a leader in people-powered messaging solutions for car dealerships. We delve into how personalized engagement transforms the car-buying experience, ensuring online shoppers feel valued and cared for. Discover the evolution of cus…
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EP 9:22 The CRM Revolution: Why Your Dealership Can't Afford to Continue Ignoring This Tool
1:03:01
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1:03:01In this power-packed episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with two top executives from Cox Automotive's VinSolutions – Mark Vickery, AVP of Performance Management, and Kevin Schmitt, Senior Performance Manager. Together, they dive deep into the exclusive VinSolutions Masterclass happening on November 6th i…
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Learn Smart Marketing: AI, Machine Learning & Market Strategies with Carla Wade! 🚗
39:55
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39:55Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolet…
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Hurricane, Floods And Strike, How It Will Impact Used Car Sales Lotwalk.com #first30 #lotwalk
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11:41Hurricane, Floods And Strike, How It Will Impact Used Car Sales Lotwalk.com #first30 #lotwalkBy Lotpop
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Driving Excellence: GM Practices for Effective Training in Dealerships From Top Auto Group Leader
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43:44Join my interview with Liz Hernandez, a powerhouse in dealership growth and training with the Morgan Automotive Group. With passion and energy at an all-time high, Liz discusses her tireless efforts to uplift numerous dealerships under her guidance. She highlights the crucial role of culture and leadership in driving success, emphasizing that when …
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EP 9:21 Age Is Just a Number: A Car Salesman’s Fast Track to Success—From Starting at 41 Years Old to Selling 40 Cars and Earning $16K in One Month
1:01:31
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1:01:31In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Barry Horn, an auto industry powerhouse and sales consultant at Bob Ruth Ford! In just two short years, this dynamic automotive professional has shattered expectations and transformed his life. Starting his car sales career at the age of 41, he sold…
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Why Documenting Notes Is So Important for Dealer Sales Teams
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16:11In this episode, we dive deep into a crucial yet often overlooked aspect of the sales process: documenting notes. Whether you're a manager, a BDC representative, or a sales rep, this episode is tailored for you. I explore why documenting customer interactions is essential for improving sales performance and enhancing customer relationships. We’ll d…
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EP 9:20 Unlocking Top-of-Mind & Brand Awareness: Curating Creative Social Media Strategies & Engaging Content
56:05
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56:05In this FUN and engaging episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams are joined by Karen 'Karina' Bradley, the CEO of Dealer Synergy and a former recording artist, to discuss the intersection of music and the automotive industry! The episode kicks off with a vibrant introduction highlighting the release and succ…
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