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Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.
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Fitting Out

Jonah McGuire

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The Fitting Out Podcast brings you bi-weekly episodes of entertaining, inspirational, and thought provoking conversations with people from all aspects of sports, business, arts, academia, and global exploration. Created and hosted by Jonah McGuire, he aims to shine a light on the greatness of humanity which exists everywhere by delving into people’s personal journeys as every journey is transformative and involves a great story. Great conversations have the power to transform your life, to s ...
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The Keith Law Show is a once-a-week potpourri of baseball information. From prospects to the draft to the latest trends and trades, Keith will make sense of it all with great guests from all corners of the game.
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Today we're doing an Office Hours episode where I discuss my takeaways from VidCon 2024. (0:00) Intro (2:03) Takeaway #1: More part-time creators than ever (12:55) Takeaway #2: Creators need help... (17:56) Takeaway #3: How often should you be uploading? (27:51) Who do I watch on YouTube? If you have a question for next episode, submit it on our Di…
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Today we're doing an Office Hours episode where I answer your questions submitted on our Discord and newsletter. (0:00) Intro (0:51) How the MrBeast interview happened (7:35) 3 tips to land collabs with bigger creators (13:18) What should you pay good editors? (20:20) Should you buy a YouTube channel? If you have a question for next episode, submit…
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I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/ ► Watch on YouTube ► Join my newsletter⁠ for latest creator news & tips ► Jo…
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I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s la…
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I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup. 4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhila…
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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve. During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes …
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I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers. After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics. The ‘optimistic tech explainers’ explore everythin…
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I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way. In their first interview in years, the group opens up about their biggest fights…
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I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI. Chapters 0:00 - 1:43 Who Is Kwebbelkop? 1:43 - 3:15 …
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I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae. Chapters 00:00 - 1:31- Who Is Bryce…
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I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music. Chapters:00:00 - 01:41 Who's Dream?01:42 - 04:35 Reflecting on Face Reveal04:36 - 05:16 Getting More Personal05:1…
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Keith is joined by author Matt Singer who's new book Opposable Thumbs dives into the relationship of Gene Siskel & Roger Ebert and the long lasting impact of their hit movie review show, Siskel & Ebert. Follow Keith on X: @keithlaw Follow Matt on X: @mattsinger Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Keith is joined by philosopher Dr. Lee McIntyre. His new book is titled On Disinformation: How to Fight for Truth and Protect Democracy. He believes we are in a lot of trouble regarding disinformation, but also outlines ways we can push back on the problem. Follow Keith on X: @keithlaw Follow Matthew on X: @LeeCMcIntyre Learn more about your ad cho…
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I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years. In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We d…
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Keith is joined by MLB researcher and reporter Sarah Langs who always does an amazing job reminding us why baseball is the best. They look back on the best of the 2023 season and also some of the disappointments. Sarah continues her work in the baseball while battling ALS (Lou Gehrig's disease) and has become an inspiration to many around the sport…
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Keith is joined by writer, director, producer and former NFL receiver Matthew Cherry. Matthew won an Oscar for directing the animated short film Hair Love. His new project Young Love continues the story of Hair Love as an animated series on Max. Follow Keith on X: @keithlaw Follow Matthew on X: @MatthewACherry Learn more about your ad choices. Visi…
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Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views. In t…
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Keith is joined by Jonathan Abrams to discuss his new book, The Come Up: An Oral History of the Rise of Hip-Hop. Jonathan is an award-winning staff reporter for The New York Times. He is the bestselling author of two previous books, Boys Among Men and All the Pieces Matter. From the publisher: The essential oral history of hip-hop, from its origins…
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I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts …
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Joe Posnanski joins Keith to discuss his new book, Why We Love Baseball: A History In 50 Moments, which will be out September 5th. The guys also look back on Joe's Baseball 100 and jump ahead to what will be his next book, Why We Love Football. Follow Keith on Twitter: @keithlaw Follow Joe on Twitter: @JPosnanski Learn more about your ad choices. V…
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You may remember her from The Bangles but Susanna Hoffscontinues to create. She recently released her fifth solo album, The Deep End and just published her first novel, The Bird Has Flown. She joins Keith to talk about those projects as well as the 80s and the Bangles. Follow Keith on Twitter: @KeithLaw Follow Susanna on Twitter: @SusannaHoffs Lear…
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I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when i…
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Joe Casey, lead singer of the post-punk band Protomartyr. They discuss the band's new album Formal Growth in the Desert. They go on to talk about baseball and Joe's life-long love of the Detroit Tigers. Follow Keith on Twitter: @KeithLaw Follow Protomartyr on Twitter: @protomartyrband Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, wha…
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I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon…
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Joe Sheehan is back! He and Keith take a big picture look at next week's MLB Draft and All-Star weekend. They have ideas for how the league can fix the Future's Game. They also get into pitcher development and what could be done differently through the minor leagues. The guys also discuss the early movement before the trade deadline. Follow Keith o…
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I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps: 00:00 - 01:10 Meet Terry Crews 01:11 - 01:51 Presented by HubSpot 01:52 - 05:25 Terry predicted this 25 years ago 05:26 - 06:48 Using NFL To build portfolio in...art? 06:49 - …
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Keith is joined by Michael Ruhlman, who has simplified the making of classic cocktails in his new book, The Book of Cocktail Ratios. They discuss the evolution of cocktails, what you need for your home bar, and how you can very easily make exceptional cocktails at home. Follow Keith on Twitter: @keithlaw Follow Jonathan on Twitter: @ruhlman Check o…
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I interviewed Danny Duncan who is one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks.Danny Duncan shared…
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Keith is joined by MLB Pipeline's Jonathan Mayo. They talk mock drafts now that they are both on the record with their version 1.0's. How likely are the Pirates to take Dylan Crews? If they go a different direction, who would it be? What separates the top five players who are all considered potential 1-1 players? Keith and Jonathan also discuss Jon…
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Keith is joined by Scott McCaughey of The Baseball Project, a supergroup he formed with Peter Buck, Mike Mills, Steve Wynn and Linda Pitmon that has been writing and performing baseball songs since 2007. The band is promoting its new album, Grand Salami Time, which will be released on June 30th. They talk about how the band came together, what team…
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Keith is joined by Baseball Prospectus' Russell Carleton. His new book, The New Ballgame, covers a lot of ground in what's happening in baseball now and what could be coming. Did analytics ruin baseball? How to fix the strike out problem? What's wrong with WAR? Why are so many teams cheap on development? Keith and Russell cover those topics and muc…
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Keith is joined by Harvard professor and the author of the new book, Complicit: How We Enable the Unethical and How to Stop. From Theranos, to police force protection to West Virginia men's basketball coach Bob Huggins recent comments on Cincinnati radio, Bazerman explains how we can be complicit in unethical behavior. Follow Keith on Twitter: @kei…
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Will Leitch is back for another visit. He and Keith discuss the Cardinals rough start and Will's new book, The Time Has Come, which will be released on May 16th. It's Leitch's follow up to How Lucky, his 2022 Edgar Award Nominated novel. Follow Keith on Twitter: @keithlaw Follow Elizabeth on Twitter: @williamfleitch Learn more about your ad choices…
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Keith catches up with Elizabeth McCracken, author of The Hero of this Book, a 2022 "memoir adjacent" book in which McCracken (or the narrator) copes with the death of her mother by traveling to London to revisit places she had been with her mother. Follow Keith on Twitter: @keithlaw Follow Elizabeth on Twitter: @elizmccracken Learn more about your …
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David Grann, author of Killers of the Flower Moon which is being made into a movie by Martin Scorsese starring Leonardo DeCaprio and Robert De Niro, has a new book out. David and Keith discuss The Wager which tells a story of shipwreck, survival and savagery. Follow Keith on Twitter: @keithlaw Follow David on Twitter: @DavidGrann Learn more about y…
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Keith is joined by former rocket scientist and law professor Ozan Varol to discuss his new book 'Awaken Your Genius.' The book discusses how people can stop living life on autopilot and tap into their own unique talents and creativity to find bigger success. Follow Keith: @keithlaw Awaken Your Genius is available at www.geniusbook.net Learn more ab…
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Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube chan…
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Christopher Crawford of RotoWire is back for another Oscars preview episode. Keith and Christopher discuss some of the best films of 2022 -- including their Top 10 lists from the past year -- plus selections and expectations for several awards including Best Actor, Best Actress, Best Picture, and more. Follow Keith on Twitter: @keithlaw Follow Chri…
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I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor. Today, Hayden Hillier-Smi…
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I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below. How do you stand out on Instagram in 2023 | (00:54) What’s Instagram’s new “Broadcast” feature | (03:08) Should you pay for Meta Verified? Was that a good move? | (06:26) How to improve your YouTube Shorts? What d…
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Keith welcomes back his first ever guest on the show, Eric Longenhagen, prospect writer for Fangraphs. Eric's Top 100 Prospects list just dropped so the guys compare where their lists differ. They also look ahead to draft season after the college baseball season started last weekend. Follow Keith on Twitter: @keithlaw Follow Eric on Twitter: @longe…
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How did Peter McKinnon turn $0.55 into 5.5 million subscribers on YouTube? In this episode, Peter talked about: Which jobs can prepare you for a career as a creator Why he quit his job when he only made $0.55 on YouTube How he stood out in a saturated niche What he learned about filmmaking from Casey Neistat And more. I’ve been excited to share thi…
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Keith catches up with old ESPN friend Justin Havens to talk about some of the bigger storylines this offseason in baseball. They talk about teams that should have done more, look at interesting trades, break down the AL West race and more. Follow Keith on Twitter: @keithlaw Follow Justin on Twitter: @jayhaykid Learn more about your ad choices. Visi…
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In this week’s Creator Office Hours, I answer your questions after 8 years working inside YouTube & Instagram. Questions include: Why are your Instagram views dropping and is IG actually dying? (01:18) How will AI tools like ChatGPT impact creators and what are the best ways to use it to help your creative process? (06:30) Finally, when’s the “righ…
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Nas Daily is one of the best storytellers on YouTube today - and in this interview, he shares his creative process step-by-step like never before. With over 40M followers across YouTube and Facebook, Nas Daily aka Nuseir Yassin has uses his platform to tell stories that mainstream media companies like Vox and CNN aren't always covering. His secret?…
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Born in 1966, Jordan Matter is the world's oldest YouTuber to cross 10 million subscribers. In a field dominated by people half his age, Jordan Matter calls himself the oldest YouTube creator with over 10,000,000 subscribers and may just be the Tom Brady of YouTube. In my interview with Matter, we spoke about everything from how to collaborate with…
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