Best Chatterkick Podcasts (2024)

1
Creating Content from Events 15:28

8M ago15:28

15:28

Step into the world of Generation Social Media by Chatterkick with Beth Trejo and Mariah Black-Overholt. In this episode, they dive into the nitty-gritty of making content magic happen at events, turning everyday moments into memorable stories.

1
Employee Brand Advocates and Leveraging Creators 16:12

9M ago16:12

16:12

In this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager). Buckle up for an epic chat about unlocking the power of c…

1
Capturing Genuine Content Your Consumers Want 19:01

11M ago19:01

19:01

In this exciting episode, your trusty guides, Visual Content Wizard (Strategist), Hannah Maymon and the Creative Dynamo (Manager), Allison Gates explore the concept of capturing genuine content that resonates with consumers. They discuss the importance of content captures, which involve creating an authentic bank of photos and videos that showcase …

1
Capturing Content Virtually 14:20

12M ago14:20

14:20

A virtual content capture is a method used to gather contentremotely from clients or individuals in different locations. It allows for flexibility and creativity in content creation, resulting in a diverse range of assets that can be used effectively in social media marketing and other promotional efforts. In this episode, creative nerd and Visual …

1
How to Infuse Creativity in Your Organization by Developing Strategic Creative Partnerships 17:54

1y ago17:54

17:54

In this episode, our very own CEO, Beth Trejo, is joined byour Creative Manager, Allison Gates, to discuss the importance of building acreative strategic partnership network for businesses. These partnerships can helpinfuse creativity into organizations, make them more elastic and agile, andprovide additional creative resources when needed. The goa…

1
Executive Social 19:37

1y ago19:37

19:37

In this episode, Allison Gates and Keyiera Wright discussthe concept of “Executive Social”. Executive social is a branding solution forpersonal brands, particularly for executives and business owners who want toelevate their brand beyond what they typically post on platforms like LinkedIn. Unlike typical social content for brands, executive socialf…

1
Social Due Diligence 14:41

2y ago14:41

14:41

How does social media play into the role of mergers and acquisitions within an organization? Beth is joined by Liv Myers, a Customer Success Specialist for Chatterkick, to give you all of the answers you may need.

1
Operationalizing With Sprout 36:07

2y ago36:07

36:07

Mariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout enables her to create high impact\social strategies for her…

1
All About Non-Fungible Tokens 34:07

2y ago34:07

34:07

You’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers? In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets. Listen as he takes you through his journey and share…

1
Building A Company Culture That Works For Everyone 20:31

2+ y ago20:31

20:31

Beth Trejo is joined by Reesheda Graham Washington to chat about her mission alongside her team at RGW Consulting, LLC in creating environments in which businesses are able to build a framework for businesses to operate equitably in order to facilitate diversity, equity and inclusion for all.

1
Finding The Right Creator Partnerships For Your Business 31:17

2+ y ago31:17

31:17

Beth Trejo is joined by Adam Lindheim from Curastory to get his insights on the do's and don'ts for businesses looking to form partnerships with content creators. Finding the right ROI when forming these partnerships has always been hard to quantify for both businesses and creators so Curastory was created to address this need. Their platform allow…

1
Chatterkick Is Turning 10! 8:08

2+ y ago8:08

8:08

Beth Trejo is joined by her daughter Lola to kick off season 3 of the podcast and takes us back through the early days of founding a social media agency when many people weren't sure that social media marketing was even a real industry, the changes that social media has seen over the last 10 years and what the future holds for Chatterkick. Listen, …

1
Steal These Ideas To Connect Your Remote Team And Build Culture 33:01

3+ y ago33:01

33:01

2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments. Listen, watch & read more on the podcast at https://gene…

1
Why Did That Video Go Viral? 50:26

3+ y ago50:26

50:26

How does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from. Honeywav…

1
The Free Tool That Let's You See All Of Your Competitors' Facebook Ads 34:15

3+ y ago34:15

34:15

Creepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can…

1
What's The Difference and When to Use Them: Geo-Targeting, Hyper-Local, and Geo-Fencing 24:36

4y ago24:36

24:36

Geo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show…

1
Facebook Settings Every User Should Know About 45:42

4y ago45:42

45:42

On Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of Facebook's creepiest settings and how you can shut them of…

1
Social Account Mistakes You May Not Be Able To Recover From 39:50

4y ago39:50

39:50

Warning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the accounts were set up more securely. Trust us; you do NOT wan…

1
What is the difference between Custom Audiences and Lookalike Audiences 58:21

4y ago58:21

58:21

Facebook advertising really paved the way for a lot of the social targeting, bidding, and optimizing tools available now. Investing in social ads is all about finding the people who will love your business. Custom audiences and lookalike audiences are some of the advanced audience selection tools widely used across platforms. In this episode, Kelse…

1
3 Free Tools You Can Use To Win On Social 31:50

4y ago31:50

31:50

Businesses are reviewing their marketing budgets and efforts and trying to develop economical ways to approach their strategies. In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a …

1
How Can My B2B Business Leverage TikTok? 21:31

4y ago21:31

21:31

We love the topic of TikTok because the emerging platform lends itself to exponentially more judgment on the typical "stereotypes of users." The whole point of this podcast is to bust those myths and talk about how any business, any industry, and users can leverage these platforms as tools to tell your business' story. In this episode, Beth and Kel…

1
How To Easily Create Authentic, Thought-Leader Content On The Fly 24:25

4y ago24:25

24:25

Getting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time. Use these tips to help your org…

1
Easy Ways To Keep Your Social Media Content & Strategy Organized 21:51

4y ago21:51

21:51

The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization…

1
Tools, Tips, & Ideas to Improve Your Organization's Communication 25:20

4y ago25:20

25:20

If there's one thing that can make or break your team during a crisis, it is communication. Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Not to mention, the verbiage and tone of your message need to change. B…

1
How Can My Business Incorporate Flexibility? 40:25

4y ago40:25

40:25

When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment. In this episode, Michelle of the Revela Group asks Beth Trejo, CEO at Chatterkick, about how the organization defined and…

1
COVID-19 Workplace Survey Results: Flexibility, Communication, & Culture 33:05

4y ago33:05

33:05

The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19. Beth Trejo, CEO of Chatterkic…

1
Covid-19 Forced My Business To Change. What Do I Do Now? 28:27

4y ago28:27

28:27

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative ser…

1
How Can I Put Together A Crisis Communication Plan Fast? 10:08

4y ago10:08

10:08

COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a …

1
How Do I Show Social Media ROI Without Ads? 25:34

4+ y ago25:34

25:34

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the…

1
When Is It Okay To Ban Someone From Your Page? 26:43

4+ y ago26:43

26:43

Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments…

1
Digital Law Part 2: Is My Business Violating Copyright On Social Media Or My Website? 16:43

4+ y ago16:43

16:43

This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when …

1
Digital Law Part I: Is My Website Breaking The Law? 23:40

4+ y ago23:40

23:40

Do I really need to be thinking about web accessibility, privacy policies, and the CCPA? Website Accessibility isn’t a new topic, but it’s definitely a trending one. From the limelight of the Domino’s case moving all the way up to the Supreme Court, businesses are just starting to understand the severity. Don’t shrug this topic off just because you…

1
Where Do You Go For Content Inspiration? 34:41

4+ y ago34:41

34:41

We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways t…

1
Which Website Platform Is Right For My Business? 46:41

4+ y ago46:41

46:41

A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk through Squarespace, Wordpress, and Shopify and how to p…

1
What Contests Are Allowed On Facebook And Instagram? 30:56

4+ y ago30:56

30:56

Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.…

1
What Are Some Easy Social Media Strategies That Convert? 54:14

4+ y ago54:14

54:14

How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.…

1
What Your Business Can And Can Not Target On Facebook. 29:17

4+ y ago29:17

29:17

There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming. There are some simple methods and tactics in rea…

1
How To Use Social Media Data To Showcase Your Product's Competitive Edge. 42:40

4+ y ago42:40

42:40

Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest. This episode features a presentation by Beth Trejo in Omaha…

1
How Can I Target CEOs And CFOs On Social Media? 28:01

4+ y ago28:01

28:01

If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these …

1
What Is UGC? Do I Need It And How Can My Business Use It? 23:26

4+ y ago23:26

23:26

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content…

1
How Can I Make An Impact On Social Media With Only A Couple Of Hours A Day? 17:24

4+ y ago17:24

17:24

If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved on the platforms. Beth Trejo and Taylor Grote, both C…

1
Should Our B2B Business Be Posting On Our Personal Accounts Or Business LinkedIn Accounts? 18:59

5y ago18:59

18:59

Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.…

1
How Do I Get My Employees To Engage With Us On Social Media? 20:54

5y ago20:54

20:54

Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to launch an advocacy program, gamification, tracking, gett…

1
How To Handle Customer Service And Response On Social Media? 21:12

5y ago21:12

21:12

Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for handling customer service response on social media.…

1
Easy Wins To Set Your Social Media Up For Success 29:47

5y ago29:47

29:47

The social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.

1
Hi, We’re Chatterkick! 26:54

5y ago26:54

26:54

CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.

1
Social Media Agency vs Building Internal Social Media Team 28:58

5y ago28:58

28:58

The world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re sharing the pros and cons of having your social media l…

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