As a kid, Chelsea Murphy felt she didn’t belong outside. Now the Leavenworth-based founder of She Colors Nature is making sure her daughters do. The outdoors in America have a long history as an unwelcome place for Black men and women and children of all ages. Decades of violence and intimidation have made activities like hiking and camping, which …

The founder of the Bronze Chapter has thrived in the outdoors all her life. She wants other people of color in the PNW to feel the same way. Denice Rochelle doesn't just want to see more people like herself adventuring outdoors. She wants to see more people like herself leading those adventures. When she created the Bronze Chapter, Rochelle wanted …

The angler known as The Black Stonefly was raised in the city. But now he's on a mission to get more Black people into the outdoors. Fly fishing changed Giancarlo Lawrence’s life. He says it has healed him and inspired him to become more self-sufficient. And, he says, he believes it can do the same thing for Black people like him, who are currently…

The Deadstock Run Club is giving people of color in Portland a place to come together, connect and get moving. As home to one of our most storied track and field destinations, one of the most celebrated runners in American history and arguably the greatest sneaker brand in the world, Oregon is a natural place to start a running club. That Ian Willi…

First drawn to the sport for health benefits, athlete Rosalie Fish hit her stride advocating for missing and murdered Indigenous women and two-spirit people. Rosalie Fish is best known for the red handprint often painted on her face. First a runner in high school and now a collegiate athlete at the University of Washington, Fish runs with the handp…

QPOC Hikers started as a place for people to bond over the outdoors. It’s become so much more. The outdoors transformed Jas Maisonet’s life. But when they went looking for people to join them on outdoor adventures, they ran into a problem. As a non-binary person of color, they had trouble meeting people outside of happy hour meet-ups. To meet more …

Agriculture is a fraught industry for descendants of enslaved people. Yes Farm is working to move beyond that trauma. The relationship between Black people and agriculture in the United States has long been dominated by one obvious and ominous image: Black Americans working the land as enslaved people. But a different image is being formed at Yes F…

Peace Peloton started in Seattle as a single protest ride in 2020. Now it fights for social justice nationwide. Reginald “Doc” Wilson loves his bike. So in the wake of George Floyd’s murder by Minneapolis police in May 2020, his bike became a tool to reclaim space and fight for social justice under the name Peace Peloton. Since the first ride on Ju…

Meet the Club Seattle Runners Division, the group that helped Alison Mariella Desir find her place and her people in the PNW. Housing discrimination and restrictive covenants shaped Seattle in ways that are still being felt today. The most obvious of these is the neighborhood segregation it created and the way that it affected Black people’s abilit…

Meet host Alison Mariella Désir as she tells her story of reclaiming the outdoors in New York before she and her family moved to the PNW. Désir is a runner, an activist, a mother and an author; a lover of the outdoors; and a student of history. And now, with a new video series and this accompanying podcast, she gets to highlight other BIPOC folks i…

Welcome to This Is Marketing 101! We're so glad that you're here and joining us for this episode. Today I'm joined by special guest, Mallory Thompson and we're discussing sensory marketing, what it is and some real life examples we've encountered from it. Interested in more episodes? Subscribe, like and follow me to receive the latest updates.…