Discussions from Cloudinary about all things Media Experience and the trends shaping today's visual economy.
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Join the WP Engine Developer Relations team as they discuss all things related to headless WordPress and modern web development.
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👋 Hi there! I'm Kent C. Dodds (https://twitter.com/kentcdodds). This is a (week)daily podcast where I give 3 minute thoughts about web development. You can subscribe on iTunes here: http://kcd.im/3-mins-itunes and on RSS here: http://kcd.im/3-mins-rss
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Hear from successful CEOs, founders, and the best GTM leaders about how they built their companies and scaled from starting and finding product-market fit to scale. Hear how they transitioned out of founder-led sales and into a scalable sales organization. Hear the strategies and tactics used to grow their businesses to millions in revenue and beyond. Your host and successful entrepreneur, Alex Newmann takes you along the business's journey from first figuring out there was a real business t ...
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1
Scale 2 successful companies at the same time with Jeff Ellman, Co-Founder of UrbanBound & Hireology
58:36
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This episode of the From Start to Scale podcast features Jeff Ellman, Co-Founder of UrbanBound & Hireology. Jeff has a unique perspective on building and scaling companies and how to navigate tough times. We discuss his journeys through building two companies: UrbanBound and Hireology and how he has overcome the challenges encountered (and succeede…
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1
Selling & sales leadership in 2024 with John Barrows, CEO of JB Sales
1:19:12
1:19:12
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1:19:12
This episode of the From Start to Scale podcast features John Barrows, CEO of JB Sales. We get into some impactful topics right away - hiring early sales reps, how to leverage AI in sales, and what you can do to improve as a sales leader and coach your team. John shares high level strategies and deeper level tactics in this episode so that anyone c…
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1
Never missing a forecasted revenue number with Mike Dwyer, co-founder at Prompt Therapy Solutions
1:01:28
1:01:28
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1:01:28
This episode of the From Start to Scale podcast features Mike Dwyer, co-founder at Prompt Therapy Solutions. From undergrad to successful entrepreneur, Mike and I dive through his journey of building Prompt to what it is today. Hear how Prompt started with 2 best friends growing up to over 70 employees and hitting profitability. We dive into intent…
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1
Acquired by Pandora w/ Sony & Billboard as clients with Alex White, Samir Rayani and David Hoffman, founders of Next Big Sound
51:16
51:16
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51:16
This episode of the From Start to Scale podcast features Alex White, Samir Rayani and David Hoffman, founders of Next Big Sound who sold their company to Pandora. Their story is amazing from start to finish and we dive into details that made NBS what it was. The founders share descriptive stories of how they created demand using a PLG strategy (bef…
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1
PLG to Enterprise Sales & 10,000 enterprise customers with Scott Schnaars, Vice President of Americas at Cloudinary
1:03:01
1:03:01
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1:03:01
This episode of the From Start to Scale podcast features Scott Schnaars, Vice President of Americas at Cloudinary. This episode has PLG -> enterprise selling structure, motion, strategy and hiring all over it. From making sure you hire the best reps with a straightforward hiring framework to prospecting and qualification in enterprise selling throu…
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1
1st Exited to Groupon -> topping it with your 2nd company with Coco Meers, CEO and co-founder at Equilibria
58:32
58:32
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58:32
This episode of the From Start to Scale podcast features Coco Meers, CEO and co-founder at Equilibria. We talk about building and selling her 1st company Pretty Quick which was a marketplace and eventually sold to Groupon. We dive into the trials and tribulations of building a marketplace company and what it takes to make a successful one. Then we …
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1
From SMB to Enterprise with $235M in funding with Afif Khoury, Founder and CEO of SOCi
1:02:13
1:02:13
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This episode of the From Start to Scale podcast features Afif Khoury, Founder and CEO of SOCi, Inc. Afif and I get right to it talking about how he figured out he had product market fit to having to make difficult decisions and deprecating an entire inside sales team. Afif talks about the growth of the company and building different revenue streams…
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1
Learnings from 3 exits + creative viral loops in your GTM with Christian Duffus, founder and CEO at Fonbnk
53:53
53:53
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53:53
This episode of the From Start to Scale podcast features Christian Duffus, founder and CEO at Fonbnk. Chris already has 3 fintech exits under his belt and now onto his 4th company. One of his specialties is creating viral loops when it comes to go-to-market and customer acquisition. Chris reflects on his past companies in how they were successful a…
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1
3 exits and the stories learned doing them with Vince Panozzo, SVP at Hunt Club
58:51
58:51
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Season 2 start - welcome back! This episode of the From Start to Scale podcast features Vince Panozzo, SVP of client partnerships at Hunt Club. Vince has been through 3 exits, and a career long go-to-market leader with incredible success and experience leading revenue teams. We dive through scaling a growth startup to figuring out how to find produ…
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It is a wrap. Season 1 is in the books. Thank you all for listening and being a part of this amazing journey. I love receiving all the emails and DMs about episodes that resonated or you learned something in. Keep them coming Thank you to my guests: Jim Franklin Rami Essaid Jen Henderson Kyle York Jen Saxton Adam Burrows Carrie Kerpen Peter Cowen S…
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1
Lifestyle business to $54M in funding & fast growth with Nick Cromydas co-founder and CEO of Hunt Club
55:29
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This episode of the From Start to Scale podcast features Nick Cromydas co-founder and CEO of Hunt Club. Nick has grown Hunt Club from a lifestyle business into a recruiting behemoth with $54M in funding, over 1,000 companies, and even more searches -> matches. We dive through the growth of Hunt Club, and how he transitioned from leading sales to sc…
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1
Front End as a Service (FEaaS) in a Composable Technology Stack
36:19
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There are many different types of businesses and products that are a service. You likely have heard of Software as a Service (SaaS) or Platform as a Service (PaaS). But from the growth of composable and headless architecture, a new As-A-Service has been created - Front End as a Service (FEaaS). Since the front end is decoupled from the back end, th…
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1
Transitioning out of founder led sales to thousands of customers + $24M in funding with Brad van Leeuwen, co-founder & COO at Cledara
1:05:29
1:05:29
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This episode of the From Start to Scale podcast features Brad van Leeuwen, co-founder and COO at Cledara. Brad talks about how he initially built the company and scaled sales from the wee early days. His approach to hiring sales reps, especially early on is insightful. Then he goes on to hire a ‘been there, done that’ sales leader and talks through…
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1
Partnerships w/ Wix, Shopify & Squarespace, Inbound growth, & social proof with Liz Giorgi, cofounder and CEO of soona
1:00:29
1:00:29
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This episode of the From Start to Scale podcast features Liz Giorgi, cofounder and CEO of Soona. Liz and I dive through the scaling of soona from initial product market fit and her knowing she found it to growing to thousands and thousands of customers & generating partnerships with Shopify, Wix, Squarespace, and more. With over $50M in funding and…
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1
70 million people helped + $40M in funding with Kathryn Minshew, Founder and CEO of The Muse
36:45
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36:45
This episode of the From Start to Scale podcast features Kathryn Minshew, Founder and CEO of The Muse. With $40M in funding, helping 70 million people and an acquisition, Kathryn shares the story how she scaled The Muse. From bets she made that worked to bets she wish she made or made sooner, Kathryn and I dive into what helped make The Muse what i…
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1
People, Process and Product with Elizabeth Andrew, SaaS sales executive
58:43
58:43
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This episode of the From Start to Scale podcast features Elizabeth Andrew, a SaaS sales executive. Elizabeth is a 3x VP of Sales and shares her learnings in those experiences. We talk about remote sales environments, navigating complex enterprise sales deals, building a sales team and more. Learn some of the dos and don’t to build a high performing…
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1
700+ employees, $248M in funding, billions in revenue generated with Adam Harris, co-founder and CEO of Cloudbeds
1:12:01
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This episode of the From Start to Scale podcast features Adam Harris, co-founder and CEO of Cloudbeds. Adam shares strategies and tactics with specific examples of bets he made that worked and things he wishes he could take back. We dive into how the company has scaled + plays he runs at multiple stages of the company to maintain accelerated growth…
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1
Data and Content Orchestration Across All Channels
47:20
47:20
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CEO of Consica.ai Sana Remekie joins Sam and Maribel from Cloudinary in this MX Matters episode! They discuss the concepts and growing opportunities around data and content orchestration, explaining how to manage, analyze and deliver information across different spaces in your organization. Our hosts and guests also dive into details surrounding he…
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1
100,000+ customers going from self serve to the enterprise with Shaun Savage, CEO & Founder of GoShare
1:00:14
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This episode of the From Start to Scale podcast features Shaun Savage, CEO & Founder of GoShare. We dive into moving from a B2C focus to a B2B focus and using a self-service sign-up to get enterprise customers. Shaun shares his learnings from how he scaled customer acquisition without breaking the bank and selling to over 100,000 customers. Some of…
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1
Turning water into a multi-million dollar global company with Shadi Bakour, CEO and Co-founder of Path
1:02:39
1:02:39
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This episode of the From Start to Scale podcast features Shadi Bakour, CEO and Co-Founder of PATH (the water bottle company). Shadi walks us through the amazing growth story of selling his product one 7-Eleven at a time and having negative $400 in his bank account to being in thousands and thousands of stores around the country, having celebrity in…
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1
Unconventional sales strategy growing to millions in revenue via channel sales with David Furth, president & CEO of Datablend
57:29
57:29
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This episode of the From Start to Scale podcast features David Furth, president and CEO of DataBlend. David shares how he leveraged his background and experience in channel sales with value-added resellers + software publishers to wrap his solution with theirs to create awareness and scale the business. We talk about hiring and how to hire the righ…
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Kirk Schwenkler is a Solutions Architect for the Developer Platform at Cloudflare. Lots of our architecture at WP Engine uses Cloudflare in different ways, as I’m sure many other tech companies do as well, so we wanted to have Kirk on to unpack some of the interesting things that Cloudflare can do for you and your projects. We dive into some of the…
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1
$100M ARR + exit to Oracle with Kyle York, former CRO of Dyn
51:19
51:19
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This episode of the From Start to Scale podcast features Kyle York, co-founder, CEO and managing partner at York IE. We walk through his journey of building Dyn from $3m to $100m in ARR and selling it to Oracle. He shares story after story about what he did to grow Dyn and how the GTM strategy worked and was executed. From initial strategy to org s…
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1
I've had enough - Turning a personal frustration into a big business with Jen Henderson, founder and CEO of Tilt
57:46
57:46
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57:46
This episode of the From Start to Scale podcast features Jen Henderson, founder and CEO of Tilt. Jen built Tilt from personal frustrating experiences and has grown it into the powerhouse it is today. She has raised over $17M in funding and grown the team to over 100 people. We discuss how Tilt's customer acquisition system got started and how it ha…
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1
Pouring on the rocket fuel to scale without losing quality with Cody Barbo, Founder & CEO of Trust & Will
58:29
58:29
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This episode of the From Start to Scale podcast features Cody Barbo, Founder & CEO of Trust & Will. Cody talks about how they had to educate their audience before they could sell to them. Moving an offline heavy paperwork process to the digital world and creating trust is a big challenge. We dive into go-to-market, brand, key hires, and moving to a…
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1
Pivot, Pivot, Pivot - $70M+ raise with Vista Equity with Tom Coburn, Co-founder/CEO of Jebbit
1:00:45
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This episode of the From Start to Scale podcast features Tom Coburn, Co-founder/CEO of Jebbit. Tom first dropped out of Boston College to pursue the initial version of Jebbit. He and his co-founders took the company through Techstars, raised a good-sized round and had great momentum. 12 years later, Tom shares the war stories, ups, and downs, the d…
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Daniel Roe is on the framework team for Nuxt, a Vue-based full-stack framework. Some of our most popular content is on Nuxt and headless WordPress. A new version of Nuxt, Nuxt 3, reached a stable release late in 2022. This new version comes packed with feature upgrades and Daniel has graciously agreed to join us to help us learn more about this new…
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1
Building Techstars - the investment company searching for unicorns with David Cohen, founder and Chairman at Techstars
56:43
56:43
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This episode of the From Start to Scale podcast features David Cohen, founder and Chairman at Techstars. Techstars has accelerated some of the most well-known and successful companies you have ever heard of. We walk through the early days of how David came up with the idea, got Brad Feld onboard and initially gained traction. Then we dive into attr…
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1
Using the freelance workforce to build a massive fintech company with Samantha Ettus, Founder and CEO at Park Place Payments
47:47
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This episode of the From Start to Scale podcast features Samantha Ettus, Founder and CEO at Park Place Payments. Sam shares her story from the early days finding product-market fit to scaling to thousands of freelance sales reps around the country. From launching in specific cities to figuring out how to recruit thousands from the freelance workfor…
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1
Key hires to make earlier than you think with Gabe Cooper, Founder and CEO of Virtuous
57:49
57:49
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This episode of the From Start to Scale podcast features Gabe Cooper, Founder and CEO of Virtuous. Virtuous is in a space many of us don't think about when building a big business: non-profits. Gabe and I talk in-depth about his scaling journey from first finding product-market fit to scaling millions in revenue & building multiple sales teams (smb…
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1
Dos & Don'ts of scaling your startup from Peter Cowen, managing director of Sutton Capital
1:07:01
1:07:01
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This episode of the From Start to Scale podcast features Peter Cowen, Managing Director of Sutton Capital Partners. Peter has seen the ups and downs of high-growth startups and he shares many of his learnings with us. From hiring and setting up the team, to business models, to attracting advisory & board members, Peter shares incredible lessons fro…
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1
REST API Performance with Jonny Harris
1:12:49
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Jonny Harris is a London-based WordPress developer specializing in large-scale WordPress projects and runs the Spacedmonkey consultancy. Jonny has been developing websites for over 10 years. He is most known for his open-source work in WordPress core, where he’s worked on things like Gutenberg, multisite, and the REST API. His list of former client…
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1
How to scale & sell a service based business with Carrie Kerpen, CEO & co-founder of Likeable Media
55:49
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This episode of the From Start to Scale podcast features Carrie Kerpen, CEO and co-founder of Likeable Media, a 10 Pearls company. Carrie built a service-based business from scratch and scaled it through to exit. Learn how she productized her offerings, hired the right people, scaled operations, and had multiple children while doing it. She is incr…
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1
Matching Creative Production Processes to Today’s E-Commerce Needs
52:25
52:25
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One of the most important stakeholders in e-commerce is the photo studio management team. They put so much time and attention into producing every single image for display on websites, mobile apps and other purchasing platforms. To better understand this team's evolving needs, as well as how they should be using digital asset management systems in …
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1
Building a sales team w/o paying commission with Adam Burrows, formerly CBO at Guild Education, SVP at Home Advisor, current VC at Range Ventures
47:44
47:44
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This episode of the From Start to Scale podcast features Adam Burrows former Chief Business officer at Guild Education, SVP at Home Advisor, and currently co-founder and managing partner at Range Ventures. We talk about he he build and scaled a sales team and could not pay them commission. From recruiting to scaling, we dive into Adam's journey of …
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1
SMB -> Franchise -> Big Box Stores with Jen Saxton, founder & CEO of TotSquad
54:02
54:02
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54:02
This episode of the From Start to Scale podcast features Jen Saxton, Founder and CEO of TotSquad. Jen sold Tot Squad once, kept the name and is building the next version as a tech company. Hear her journey and how she has grown TotSquad into the amazing company it is today. From personally cleaning baby car seats to opening locations across the cou…
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1
0- $100m exit with Rami Essaid, former founder/CEO of Distil Networks & founder/CEO of Finmark
43:08
43:08
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This episode of the From Start to Scale podcast features Rami Essaid, former founder/CEO of Distil Networks & founder/CEO of Finmark. Rami has sold Distil Networks for over $100m and recently sold Finmark in Nov 2022. Rami shares his story from building Distil Networks through transitioning out of founder led sales and to exit. He created a categor…
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1
Scaling a unicorn company (Make the mail flow) with Jim Franklin, former CEO of Sendgrid
1:19:41
1:19:41
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This episode of the From Start to Scale podcast features Jim Franklin, former CEO of Sendgrid. Sendgrid experienced rocket growth in a relatively short period of time through its way to IPO. Jim shares his journey along the way from when he first started and Amazon came out with a competing product to how he led the ship creating playbooks, hiring,…
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1
How PIM Systems Handle the Complexities of Product Data Management
20:29
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In this episode of MX Matters, co-founder and Chief Product Officer of inriver Johan Boström sits down with Cloudinary’s Vice President of Technology Partnerships Gary Ballabio. Johan and his team at inriver has a configurable product information management (PIM) solution with integrated digital shelf analytics and integration capabilities, which e…
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1
Including Marketing Teams in Headless Architecture Planning
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47:41
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While headless and composable architecture is the talk of the content industry, an intriguing trend has emerged. Due to its technical nature and need for novel uses of APIs, the transition to headless is frequently an engineering-driven effort. As a result, teams responsible for developing and publishing content—which frequently do not include deve…
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1
WPGraphQL Smart Cache with Jason Bahl
1:01:43
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In this episode, Fran and Jeff catch up with Jason Bahl, the creator of WPGraphQL to discuss a new caching extension for WPGraphQL. Jason is a figure in the headless WordPress ecosystem that likely needs no introduction, but the group discusses some of their early experiences with headless WordPress. WPGraphQL Smart Cache makes a user's GraphQL que…
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1
Esports Publishing at Dexertos with Rob Humar
54:25
54:25
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In this podcast episode, Fran and Jeff talk with Rob Humar, the head of web development at Dexertos, the world's largest esports publishing platform. As a media company, Dexertos does around 60 million monthly page views. Rob walks us through some of the details of the Dexertos tech stack, which includes Next.js and headless WordPress using WPGraph…
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1
Gatsby and the Modular Web with Sam Bhagwat
59:36
59:36
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In this episode, Fran and Jeff talk with Sam Bhagwat, the co-founder and Chief Strategy Officer at Gatsby Cloud, about the modular web and Sam’s new book. The group spends some time talking about Gatsby’s origins and how it serves the use cases of the content web. During the conversation, Sam provides a good overview of the architectural patterns t…
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1
The JAMstack with Salma Alam-Naylor
1:02:03
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In this episode, Jeff and Fran chat with Salma Alam-Naylor, a Staff Developer Experience Engineer at Netlify, about the state of the JAMstack ecosystem. We kick off the discussion by exploring the values of learning in public with tech blogs and dig into Salma's background in music and teaching. You can read Salma's evolving thoughts on frameworks …
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In this episode, Fran and Jeff talk to Fred Schott, the co-creator of the Astro framework. Astro is a newer JavaScript framework that focuses on creating super fast content-focused sites. There is a ton of love in the JS community for Astro, and we dig into Astro's origin stories and some of Fred's background with build tools. Astro aims to reduce …
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1
Providing Headless Learning Management Systems for Educators
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Continuing some of the recent discussions on MX Matters about headless architecture and systems, we learn how Thought Industries recently extended their customer education and external training platform to be headless. Sam and Maribel at Cloudinary sit down with Jack Antico - Technical Program Manager at Thought Industries - to better understand th…
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In this episode, Fran and Jeff talk with Chris Wiegman, the Engineering Manager of the team working on WP Engine's Faust framework. During this quarter, the Faust framework has undergone a massive overhaul and Chris spends some time sharing details on those updates: Moving from GQty to Apollo for data fetching Implementing WP routing and template h…
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In this episode, Fran and Jeff catch up with Colby Fayock, a previous guest and a Senior Developer Experience Engineer at Cloudinary. This episode touches on how Cloudinary can help developers offload, optimize, and transform images using their APIs or use their WordPress plugin for a native integration with WP admin. The group discusses how they s…
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In this episode, Fran and Jeff catch up with Matt Landers, the former manager of WP Engine's Dev Rel team, and discuss his new role in developer relations at Google Analytics. We take a deep dive into some of the major differences between the current iteration of Google Analytics (UA) and the next evolution of the platform (GA4). PSA: The current v…
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1
Benefits and Factors to Consider with MACH Architecture
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If you're considering a change with how software and technology is managed in your company, particularly with a focus on microservices, APIs and headless systems, this episode of MX Matters is one you won't want to miss. In Episode 13, Sam and Gary at Cloudinary talk with Tim Benniks, who is the Principal Developer Advocate at Uniform. They dive in…
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